Make your ads sound clever: Why sound branding matters
The way sounds are used can have a profound impact on consumers' response to brands, with recent research revealing the extent and depth of the effect they can have.
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What brands should know as NFC technology comes of age
A series of technological and manufacturing developments means that NFC is finally coming of age, offering real value both to brands and consumers.
WPP threatens to pull Sorrell's bonus if he wins MediaMonks
Sorrell spokesman describes threat as "bollocks".
Accenture Interactive co-founder Christine Removille is Carat's new global president
She has been a senior executive at Accenture for 20 years.
The creative imperative for disability tech
The call to develop products and experiences that promote inclusion and help people with disabilities overcome the challenges they face applies to agencies as much as to brands. Such innovations can earn your business more than just a gold star for CSR.
WPP exits AppNexus in sale of ad platform to AT&T
AT&T has fully acquired digital platform AppNexus for a reported $1.6 billion.
Unilever CMO Weed defends Facebook and Google's ad-funded model in heated debate
"If you want to talk about business models, you need to understand something about business!"
YouTube launches tools for advertisers to experiment and remix in real-time
Creative and analytical tools allow advertisers and agencies to test ads before a formal launch.
How Google became Cannes Creative Marketer of the Year
Campaign caught up with Google CMO Lorraine Twohill to talk about the Cannes Creative Marketer of the Year's evolving approach to marketing.
Diageo, Samsung and eBay chief marketers respond to Unilever's influencer challenge
The answer is to work only with influencers who are genuine and are part of your brand story, said top marketers from Diageo, Samsung and eBay.
Unilever: We won't work with influencers who buy followers
Unilever's CMO, Keith Weed, call on the rest of the industry to follow suit.
JCDecaux launches programmatic trading platform: a 'catalyst' for outdoor media
The platform, launching in the UK and US, is slated to roll out soon in more markets, including Hong Kong, Australia and Singapore.
Why Cannes named Spotify, not a person, for top media honours this year
Spotify's co-founder and chief executive Daniel Ek was named the media person of the year but requested for the entire organisation to receive the honour.
Zuckerberg wants 'independent' appeals court to arbitrate Facebook content disputes
Facebook chief executive Mark Zuckerberg wants to put forth a set of content principles to manage the social platform in the wake of the Cambridge Analytica crisis.
And here's....Marcel: Publicis unveils its AI system
Publicis Groupe has unveiled its much-anticipated AI-powered platform Marcel at its VivaTech event this morning in Paris.
Tencent, UK sign agreement on creative cooperation
Tencent will work closely with institutions and corporations including British Tourist Authority, BBC, British Fashion Council, Springer Nature and others to launch various 'Culture Creative' initiatives.
WPP retains BP's global media, advertising and PR
Formation of cross-agency 'Team Energy' helps WPP hold onto longtime client following a competitive review.
How Nissan used AI to boost conversion rates in one market by 900 times
Nissan has been on a mission to consolidate its global digital presence onto a single platform, Nissan Pace.
Marketers pull back spend on Facebook and Google due to false metrics
Reports about false and faulty metrics have caused 62% of marketers to pull back on spend, according to research by the CMO Council.
WPP fully acquires Wunderman and Y&R JV agencies in Asia-Pacific
WPP has bought full ownership of Y&R and Wunderman joint-venture agency assets in Southeast Asia, Taiwan and Dentsu Sudler & Hennessey in Japan.
Snap launches new Spectacles despite eating $40m on unsold inventory
The updated Spectacles incorporate some of the most requested features—water resistance, improved microphones and photo mode.
Twitter's ad revenue shoots up 28% driven by audience growth and new ad products
These results were in tandem with growth in Twitter's daily-active-users (DAUs), which grew 10% year-on-year.
WFA issues data transparency manifesto supported by Unilever, Mars and Disney
Organisation calls on brands worldwide to go beyond the legal steps required by GDPR, and to fundamentally recalibrate their approach to data.
Publicis Groupe reports growth, despite poor APAC performance
APAC revenue fell 16.4%, with Australia hard hit, but China returned to modest growth.
Indonesia, Hong Kong among best markets for display ad viewability
China emerges as the second worst market (after Russia) in a global benchmarking report from the WFA, which also examines video-ad viewability.
Adspend forecast for China improves significantly: Zenith
TOP OF THE CHARTS: Zenith's adspend forecast for China has been revised sharply upward, helping drive the global forecast to greater heights.
Brands would be 'hypocritical' to leave Facebook over data breach
Following Mozilla's lead by withdrawing would also not make strategic sense, according to insiders. However, some foresee more lasting consequences.
Google commits $300m to fight political disinformation and support publishers
"Our mission to build a more informed world is inherently tied to the reporting of journalists and news organisations."
Two-thirds of advertisers plan ads for voice-activated devices this year
As well as targeting, most advertisers and agencies believe the ability to use dynamic creative makes digital audio an increasingly attractive medium.
Google took down 3.2 billion 'bad ads' last year
Scraping, cloaking, tricking for clicks and installing malware among the nefarious activities that provoked removal.
DigitasLBi rebrands globally to Digitas in a bid to form a more unified network
The network under Publicis Media will use the brand line, 'Truth. Connection. Wonder.'
YouTube awarded brand safety certificate by ad industry
An audit determined that YouTube's processes reduce the risk of ads being served next to inappropriate content.
Ecommerce agency predicts 'automated and service-driven' future
A future where machines make purchasing decisions on behalf of consumers is increasingly possible, according to a trend report by WPP's ecommerce specialist agency Salmon.
WPP survey reveals gender pay gap at UK agencies
Gender Pay Gap report on WPP's UK agencies cites JWT as having the worst pay divide between men and women, while Kantar's gap is smallest.
WPP 2017 revenue down slightly in 'not a pretty year'
Sorrell said "the traditional creative business is where the pressure is" and it is "less" on the media agencies.
Google launches machine-learning powered automated ads on Adsense
Google has launched Adsense Auto ads which uses machine learning to make placements and monetisation decisions on behalf of publishers.
Snapchat throws its marketing API open to all
The moves opens the platform for anyone to either automate ad efforts or build and sell tools for advertisers to use.
Dentsu Aegis Network posts record 17.1% growth on the back of new business
Asia-Pacific, excluding Japan, showed a slight decline in gross profit growth and contributed 25% of the group's gross profit.
Dentsu Aegis Network tops Recma ranking for media billings
The group had a net new business balance of $2.34 billion, well ahead of second-place finisher Publicis Media's $376 million.
Twitter reports its first profitable financial quarter
EMEA, APAC and in particular Japan contribute to revenue growth.
Snapchat revenue and users rise, but analysts remain sceptical
Investors were cheered by the platform's daily active user growth of 18% in the last quarter year-on-year, to 187 million.
Kantar's retail consultancy launches tool that combines VR and data
The offering allows brand owners and retailers to co-design retail environments in VR while factoring in data on shopper behaviour.
Instagram launches carousel ads in Stories with new campaign by Bottega Veneta
Advertisers will be able to use sequential storytelling, mix photos and videos, as well as showcase content from the same category in one story.
TMG's Australian agency Channelzero chosen for global Speedo campaign
Channelzero won the contract, which includes digital, retail and PR for all markets, in a competitive pitch.
Google now lets you mute ads that are 'following' you and trials ad blocker on Chrome for Android
The tech giant plans to expand this tool to YouTube, Search and Gmail in the coming months.
Philips launches global campaign around Davos that asks why healthcare can't be better
The campaign builds on last year's initiative on the future of health.
Global adspend to grow 4.7% in 'stellar' 2018: Warc
The organisation predicts 6% growth in APAC.
Carrefour Group appoints Publicis.Sapient for global e-commerce transformation
Supermarket giant also discussed selling of a stake in Carrefour China to Tencent, and fresh-food retailer Yonghui (which is partly owned by Tencent).
Bangladesh, Mongolia, Sri Lanka among fast-growing media markets
Cambodia and Myanmar also make Zenith's list of 30 up-and-coming markets, but Iran will be the fastest-growing market through 2020.
Facebook fallout: Higher prices, more emphasis on creative
The cost of Facebook ads will rise following changes to the newsfeed algorithm, so it behooves advertisers to invest in contextual creative and copy talent.
DAN's Merkle acquires global B2B media and marketing agency DWA
Dentsu Aegis Network's performance marketing agency Merkle has acquired global B2B digital media and marketing agency DWA on undisclosed terms.
Advertisers will be able to build their own AR lenses with Snapchat's Lens Studio
The app includes templates and guides to help creators of varying experiences get started with AR.
Publishers lose $3.5 million a day to counterfeit video inventory
Publishers are losing out on up to $1.27 billion a year, a study by Amobee, Google, Quantcast and 16 major publishers has found.
Dentsu Aegis Network tops Recma's 2017 new-business ranking
Havas Media follows in the runner-up spot, with a wins-versus-losses balance of $495 million.
Snapchat redesigns to separate social and publisher content; ads not affected
Sponsored stories will have a visible "Ad" slug both above the headline on the cover tile and in the top-left corner while viewing the Story.
AppNexus' DSPs to adhere rigidly to ads.txt
"The new policy will automatically and irrevocably disable buying on unauthorized sellers."
Facebook explains ad policies to users, but industry wants more
It is telling, says one observer, that a new post from the platform focuses on empowering users to take action, leaving them with the onus.
A year old and Instagram Live is beating Snapchat
Instagram's Live Stories has more than 250 million daily users, according to numbers from Wochit, whereas, Snapchat reports having 173 million.
YouTube killing channels said to 'exploit' children
The platform has terminated a number of channels for violating its terms of service.
What Lego has learnt from building a social network for kids
Lego may seem like a brand that can't put a foot wrong, but it's had to learn some hard lessons fast since it launched Lego Life in January.
Most marketers believe media agencies have not adapted to programmatic
And three-quarters believe agencies do not accurately measure programmatic.
Axe/Lynx's top marketer on helping men break out of the 'Man Box'
The brand once known for baudy, objectifying ads is now trying to help men escape a harmful concept of masculinity.
TMG launches global blockchain-based media agency
The Marketing Group is launching a global media agency, called Truth, that's built to use blockchain smart contract technology.
Snapchat's Ad Manager updates includes audience filters
Advertisers can buy filters as they would any other online ad and target specific audiences by demographics, lifestyle category and hour of the day.
Why Amazon is investing so heavily in voice
All computer interfaces up to today have been unnatural, inhuman and discriminatory, the company's chief technology officer says.
Good news, social media advertising really does work for brand building...mostly
A study by Kantar Millward Brown and Saïd Business School at the University of Oxford shows Facebook and Instagram campaigns positively impact attitudes.
Hegarty: The future of marketing is a return to the basics
"The creative voice is being drowned out because there are so many platforms. I don't catch fucking platforms. I get ideas."
P&G slashed number of sites it ran on by 70% after YouTube brand-safety scandal
Only 922 sites of the 1,565 sites P&G advertised on survived the cull, a carryover rate of only 59%.
Analysts agree with WPP: Threat from consultancies has been 'overhyped'
During its third quarter earnings call yesterday, WPP dismissed the threat from management consultants as "overhyped". Analysts concur.
Facebook tests support for publisher subscriptions in Instant Articles
According to a Facebook post, the initiative is a "direct result" of the work it has been doing via the Facebook Journalism Project.
Twitter overestimated user numbers by up to 2 million, for three years
Twitter's daily active users have grown 14% from last year, but its revenue still fell by 4% in the third quarter of 2017.
Trade Desk acquires customer-ID company, AdBrain
The Trade Desk integrated Adbrain in October 2015 and with the acquisition will be able to combine Adbrain's technology with login data.
Mediamath and Grapeshot team up to promise pre-bid brand safety
The integration also provides predictive keyword targeting as well as real-time contextual targeting tool.
Women in power face sexual harassment online and in the media every day
Of the 150 women whose online experiences were examined, on average each was subjected to over 40,000 abusive tweets, including threats of sexual violence, over six months.
Hyundai seeks to expand global agency roster amid sales crisis
Brand said to be looking beyond in-house shop Innocean Worldwide.
Google updates aim to tackle domain spoofing
AdSense and DoubleClick updates will work alongside the publishers' ad.txt file to stop the sale of fake inventory.
LinkedIn pushes out video for sponsored content
Advertisers will be able to post video through LinkedIn Campaign Manager, their company page or their showcase page.
Marketing's jargon is undermining its credibility with finance teams
While marketing feels it uses the same vocabulary as financial teams when reporting on effectiveness, a new report has shown that this isn't the case.
Brands can now embed more info into Snapchat with Context Cards
The feature is launching today in the UK, US, Canada, Australia and New Zealand.
Google poses a serious threat to Apple, Amazon, Microsoft & Snapchat with launch of nine new products
Google has just launched two new Google Home products, two smartphones, smart earphones, a smart pen, a laptop, a new AR device and a camera, all with AI baked in.
WPP pulls out of Eurobest and threatens to leave Cannes
The holding company wants Cannes to reduce the number of awarded categories and length of the festival.
Oath's first campaign aims to showcase its brands and reach
Global push includes Singapore, Hong Kong and Taiwan.
Unilever marketing boss Weed reveals 5C brand strategy
Framework intended to form backbone of brand strategies.
Philips launches global marketing initiative 'Better me, better world'
The initiative is part of Philips' stated goal of improving the lives of 3 billion people each year by 2025.
Fetch strikes back at Uber lawsuit and claims non-payment
Mobile agency calls the allegations "unsubstantiated, completely without merit, and purposefully inflammatory".
Is your brand's voice, male, female, human or mineral?
The rise of voice technology platforms and the connected home has turned the discussion of a brand's voice from metaphorical to physical.
LinkedIn's native video presents new advertising opportunities
The new feature can be found by selecting a video icon in the share box at the top of the feed on iOS apps, or the post button on Android devices.
GroupM rolls out viewability standards globally
Australia among the markets expected to have sufficiently high levels of inventory to support 100 percent viewable trading out of the gate.
Deloitte buys Ikea agency Acne and hires Sandoz to lead creative
Deloitte plans to double Acne's staff following the latest creative acquisition by a management consultancy.
Audi rolls out global VR experience to get people back into the showroom
Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Snapchat isn't dying, but its stock is still overvalued
Snap's second quarter results continue to disappoint Wall Street but analysts believe the platform still has promise.
Brands can now automate image search on Twitter with Einstein Vision
Einstein Vision for Social Studio is part of Salesforce Marketing Cloud's social-media solution.
Snap signs up measurement partners to help marketers justify spend
Snap has launched a marketing mix modelling (MMM) partner programme that includes tie-ups with Neustar Marketshare, Analytics Partners, MMA and Nielsen.
Why Facebook's mobile video guidelines are practical but not perfect
When Emirates optimised a TVC to these guidelines, 6.5 times more people viewed the optimised video to the 10-second mark
YouTube: Machine learning doubles removals of extremist videos
More than 75 percent of videos removed over the past month were taken down before getting flagged by a human.
How AI could save the CMO's role, plus more learnings for brands
The chief marketing officer role is too big, too undefined and too wide-ranging, IBM's tech evangelist warned at a recent UK event.
'Increased client caution' impacts IPG's results for first half of 2017
Net income falls 28 percent, partly due to sales of businesses, as revenue drops 0.6 percent.
Havas Media wins Michelin account off MEC
Havas Media won the business after a pitch earlier this year and will take over the account this month.
Facebook to launch news subscription model later this year
The plan is to steer readers to the publisher's home page so they can subscribe and to erect a paywall that will require readers to subscribe after 10 articles.
Sizmek to buy Rocket Fuel for $145 million
The transaction is expected to complete by the third quarter.