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Amazon and Netflix strike major ad partnership
amazon dsp netflix By Staff Reporters

Starting in Q4, Netflix will make its ad-supported inventory available via Amazon’s DSP in 12 key markets, including Australia, Japan, U.S., U.K. and Germany.

X signs partnership with PubMatic to boost ad revenue
dsp elon musk pubmatic roblox x By Reem Makari

By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining users and attracting advertisers since Musk’s acquisition.

PubMatic's Activate rolls out in APAC, adtech battle heats up
adtech ctv dsp programmatic pubmatic By Shawn Lim

PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC?

SSPs navigate turmoil after MediaMath’s collapse
adtech dsp media yahoo By Shawn Lim

Debts owed to SSPs by MediaMath are substantial. While some have demanded clawbacks, others are taking a different approach. Campaign investigates.

Apple's adtech plans reveal its APAC advertising ambitions
adtech apple dsp programmatic By Shawn Lim

Apple has been working on expanding its ad business for some time and recent hiring trends indicate the company is planning to capture more ad dollars in the APAC region.

Why SSPs are more valuable than ever
dsp magnite By Mete Bargmann

One of the largest independent supply-side platforms argues that as DSPs promote direct path solutions, publishers have an even greater need to rely on sell-side expertise and tools.

Yahoo's APAC head discusses the future of ad tech sales
dsp yahoo By Noel D'souza

Yahoo has elevated Paul Sigaloff as vice president, head of APAC. Campaign India chats with him to learn about his plans for the Indian market, detailed advertising avenues, strategies to grapple a cookie-less world, and the potential of the Metaverse

Carousell Group's new ad platform enables advertisers to target its users across the web
adtech advertising brands decathlon dsp By Staff Reporters

The advertising arm of the Southeast Asian marketplace business adds DSP adtech capabilities to its offering with the launch of a 'recommerce' buying platform.

Flipkart and MediaMath come together to launch self-serve DSP
advertising brands dsp ecommerce marketing media By Campaign India Team

The platform is launched as part of the larger growth strategy for Flipkart’s ad tech business

Roku to acquire Dataxu for US$150 million
adtech dsp ma

The OTT provider said the acquisition of an automated media buying solution will help it unlock more advertising investment.

Fixing programmatic: 'We’re doing the hard stuff now'
adtech dsp By Robert Sawatzky

MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.

MediaMath’s open strategy in Asia
dsp programmatic the trade desk By Robert Sawatzky

MediaMath is staking its reputation as an advocate for programmatic transparency to win Asian customers while looking to IBM to help gain an edge.

First-price auctions can bring some much-needed trust
dsp programmatic By Zachary King

MediaMath's Asia VP argues first-price bidding can help break the 'prisoner's dilemma' advertisers currently face in programmatic auction dynamics.

Why first-place bidding is catching on in programmatic: two views
dsp programmatic By Staff Reporters

Asia-based leaders from a DSP and an SSP weigh-in on the growing movement towards paying exactly what you bid in programmatic auctions.

To support first-price auctions some basic factors must be in place
dsp programmatic By Alex Khan

Demand-side platforms will be more comfortable shifting to first-price bidding as the supply-side becomes more clear and transparent, says Smaato's APAC managing director.

Does slow uptake of DSPs make Japan a digital-marketing laggard?
dsp programmatic By Hiroyuki Akita

Hiroyuki Akita, a senior strategist at Beacon Communications in Tokyo, believes that there are good reasons that demand-side platform services have yet to get traction in Japan.

InMobi's latest deal will help APAC publishers pivot to video: CEO
dsp programmatic By Babar Khan Javed

The $90 million cash and stock deal to buy Los Angeles-based AerServ opens doors in both the demand and supply side of programmatic and video offerings

How a DSP can increase win-rates through multi-bid
dsp programmatic pubmatic By Jordan Linville

For a DSP, increasing win-rate is more than just a short-term ROI benefit.

AppNexus' DSPs to adhere rigidly to ads.txt
brand safety dsp By Emily Tan

"The new policy will automatically and irrevocably disable buying on unauthorized sellers."

Mindshare launches ‘programmable’ media service
dsp media mindshare programmatic By Faaez Samadi

'Anna' offers brands greater targeting and efficiency through automation.