Samsonite South Asia's executive director talks about its 'tested like Samsonite' campaign, distinguishing features from the previous leg, and the rationale behind incorporating a celebrity approach to reinforce its message.
SOUNDING BOARD: Is there a thin line between creating awareness and moral dilemmas? Pandey's death hoax to raise awareness about cervical cancer prompts us to examine the ethical aspects of this digital campaign, as the focus shifts from the cause, potentially impacting her brand image
Sudhir Sitapati, managing director and CEO, Godrej Consumer Products, provided insights into effectively marketing advertising as an industry and connected it to value creation by outlining a comprehensive blueprint.
Sony Liv’s head of marketing, Aman Srivastava, gives us the lowdown on the marketing game plan for the third season of Shark Tank India, how it aims to stay ahead of the curve in the OTT space and the sports IPs that are leveraging the platforms' audience engagement.
A panel at the Advertising Standards Council of India's D&I Edge summit shared how brands should focus on authenticity and explore the role of advertising in driving social change.
At Snap Inc's APAC AR Day, the tech company's co-founder and CEO, shared insights on AR's potential in India and its role in shaping the future of creative content and marketing
Campaign India chats with Lalit Parmar, country manager, Hasbro India, to learn about Monopoly Cricket, marketing strategies, capitalising on local languages, festive season strategy and more...
Dal Singh Gill, Amin Lakhani, Sumeli Chatterjee and Sidharth Singh discussed AI’s revolution and its impact on creativity in advertising
At an event hosted by The Times of India and WARC, Sinha revealed how creativity can drive brand success in a fast-paced digital world.
Jill Kouri breaks down the intent behind its new brand identity, the marketing plan for its reformed brand purpose, strategies they are developing for sports brands and more.
WPP's CEO, Mark Read and global chief creative officer, Rob Reilly, decoded India's potential, recent acquisitions, AI's influence, and the role of creativity in shaping the future of advertising.
LinkedIn's vice president, global head of agency education and development, delved into how marketers should navigate the ever-shifting currents of B2B, LinkedIn's capabilities for campaign effectiveness and the importance of measurement.
The general manager, global enterprise of Criteo dived into the growth of retail media in India, what it can offer advertisers, its partnership with IAS and how it can improve the shopper experience
Public relations agencies and clients share strategies to ensure that the work relationship within the ecosystem eliminates toxicity
Yahoo has elevated Paul Sigaloff as vice president, head of APAC. Campaign India chats with him to learn about his plans for the Indian market, detailed advertising avenues, strategies to grapple a cookie-less world, and the potential of the Metaverse
At the summit, Sudipto Das, vice president of advertiser solutions, APAC, PubMatic and Rajiv Rajagopal, head of client development and engagement, Finecast, decoded the advertising strategies for CTV and linear audiences
The head of sales at Spotify India discusses FMCG advertising trends, audience target areas and more.
The partnership with Little Black Book aims to raise brand recall for young travellers thinking of their next holiday.
Two weeks in, has the social media app by Meta lived up to brand engagement standards? or was it a one-time wonder? We asked experts to decode
Vineet R Ahuja shares his insights on reinvention, brand trust, personalisation at Accenture, and more.
Industry honchos weigh in on the impact of paid verification models by Meta and Twitter.
Sunil Sharma, chief product and technology officer, Network18, delves into the role of technology in supporting a newsroom and how to balance digital innovations with journalistic integrity