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Got2be and Jung von Matt Nerd launch Roblox games for Pride month
got2be jung von matt nerd pride pride 2025 roblox By Will Green

Activation features two games based on the history of the LGBTQ+ movement.

X signs partnership with PubMatic to boost ad revenue
dsp elon musk pubmatic roblox x By Reem Makari

By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining users and attracting advertisers since Musk’s acquisition.

WPP announces global partnership with Roblox
gaming roblox wpp By Lucy Shelley

The move comes as Roblox is accused of failing to protect children from harmful content.

How Roblox conquered the immersive ads space
gaming roblox By Matthew Keegan

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its predominantly young user base.

Roblox taps Xbox for CMO as it splits marketing and comms
roblox By Brandon Doerrer

Chief marketing and communications officer Barbara Messing left Roblox last November.

Roblox makes video ads available to all advertisers
roblox By Reem Makari

By partnering with Integral Ad Science and Kantar, the game platform also now offers measurement solutions for advertisers on Roblox.

Roblox to offer in-game programmatic video ad buys via PubMatic tie-up
programmatic pubmatic roblox By Reem Makari

Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.

Warner Bros releases playable Roblox trailer for Godzilla x Kong
gaming roblox By Brandon Doerrer

It's the first 2D trailer to transform into a playable game on the platform.

Roblox expands advertising offering for brands with launch of new website
roblox By Joseph Arthur

To help advertisers create new revenue opportunities, the new ‘Roblox for Brands’ platform introduces new marketing tools for brands, along with updated brand suitability controls for the platform’s Ads Manager.

Hilton Hotels and Paris Hilton's media company launch Roblox rewards program
hilton roblox By Brandon Doerrer

Paris Hilton’s 11:11 media will give rewards points for Roblox gameplay – a first for branded games on the platform.

Branded Roblox games got 1.8 billion visits in 2023, report finds
fortnite roblox By Brandon Doerrer

An industry report from Gamefam shows how brands performed in gaming’s most popular platforms.

Adidas creates clothing for Roblox avatars
adidas gaming roblox By Daniel Farey-Jones

Brand launches shops in virtual world and partners with creator Rush Bogin.

‘Hi, Barbie!’: Mattel unveils first Barbie Roblox game
barbie mattel roblox By Brandon Doerrer

Reckoning with mortality is optional.

Fans can 'meet' K-pop supergroup Blackpink in Roblox
kpop roblox By Coral Cripps

The activation was created by London metaverse studio Karta.

Roblox accused of allowing gambling sites to target minors
esports gaming roblox By Shawn Lim

The platform is primarily used by under 18s, making it a prime target for harmful content where unregulated.

Why AIA is betting on the metaverse with a Roblox game to help it reach a younger audience
aia gaming roblox technology By Matthew Keegan

The insurance company's Roblox game ‘AIA Arena’ is all about health, energy and community, with an aim to engage a younger audience in a way that is core to its purpose, not commerce.

Roblox launches subscriptions for developers
roblox By Brandon Doerrer

That means virtual world-builders will have a new revenue source.

Roblox launches partner programme to help more brands advertise on platform
gaming roblox By Coral Cripps

The initiative follows 'over 100 brand activations' on its gaming ecosystem last year.

Roblox violates creator ad guidelines, watchdog finds
roblox By Brandon Doerrer

Roblox will take further measures to comply with creator disclosure recommendations from the Children’s Advertising Review Unit.

Welcome to the ChangiVerse
airport roblox By Staff Reporters

INSPIRATION STATION: Accenture helps Singapore's Changi Airport become the first virtual experience developed by an airport on Roblox.

H&M goes virtual with immersive Roblox experience
hm roblox By Charlotte Rawlings

The game was created in partnership with Dubit.

Givenchy’s Beauty House taps into Roblox’s metaversal goldmine
roblox By Bethanie Ryder

Givenchy Parfums is the latest brand to join the Roblox residency hype. But why is luxury so infatuated with gaming platforms?

Samsung taps Charli XCX for metaverse concert on Roblox
roblox samsung By Fayola Douglas

Fans complete challenges for the chance to be part of the performance.

There’s no metaverse...but it’s fun to imagine there is
roblox By Peter Gasston

In early February, Campaign wrote that VCCP's virtual office opening in Roblox marked an ascent higher into the so-called metaverse. But, the agency asks, does it actually exist? And if not, then what on Earth is everyone banging on about?

Revisioning reality in the metaverse
gaming roblox By Kim Lawrie

Roblox Corporation's acquisition of gaming chat platform Guilded should be a wake-up call for every brand.

Brands should embrace the metaverse
roblox By Annabel Holmes

Future-facing brands have begun building a strong hybrid brand identity.

Netflix launches interactive Stranger Things world in Roblox
netflix roblox By Fayola Douglas

Fans can play mini-games and explore the Starcourt Mall.