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kpop

BTS and Oreo band together for a match made in safe heaven

ad nut bts kpop oreo By Ad Nut

The K-Pop safety blanket strikes again.

LG brings Korean housewarming culture to Southeast Asia with experiential campaign

experiential marketing kpop By Staff Reporters

With 'Housewarming by LG', the brand is shifting away from traditional showrooms with a campaign that introduces its products through Korean-inspired residential experiences.

McDonald’s new Netflix collab with ‘KPop Demon Hunters’ urges fans to ‘pick a side’

kpop mcdonalds By Shannon Miller

Duelling meals and crafted content make Battle for the Fans the brand’s most ambitious promotional execution yet.

How Marriott is turning K-pop fandom into a loyalty machine

asia roars john toomey korea kpop marriott ramesh daryayani By Nikita Mishra

When a Marriott ballroom in Tokyo turned into a 'mini Super Bowl' for Enhypen fans, it was long-term brand play. Marriott’s APEC chief commercial officer, John Toomey and loyalty boss, Ramesh Daryanani, break down their 'barbell marketing approach' to loyalty.

Snow Peak’s latest ad banks on star power with BTS’ V as its new face

bts kpop snow peak v By Staff Reporters

Because touching moss beats summiting a mountain any day.

Ad Nut stans Google and K-Pop (briefly), then scampers back to safer branches

72andSunny ai overviews google just ask google kpop le sarrafim By Ad Nut

In Google's latest, a dad attempts to bond with his teen by embracing Le Serrafim fandom with help from AI tools. Ad Nut is intrigued, mildly impressed, and profoundly grateful to raise squirrel offspring instead.

Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

alcohol Carlsberg kpop rommel fuentebella somersby tomorrow x together txt yeonjun By Matthew Keegan

Campaign exclusively chats with Carlsberg Asia’s senior director, Rommel Fuentebella, about Somersby’s new tagline and campaign, with a sprawling Asia push that enlists K-pop idol Yeonjun.

Why brands should tap social communities for conversion

kpop social media UM By Jesca Bantayan

UM Philippines' Jesca Bantayan explains how brands can use the power of fandoms as an engagement tool to connect with their consumers.

Rexona partners with K-pop group G(I-dle) for a not so fresh deodorant campaign

kpop rexona By Ad Nut

Ad nut is convinced now is the time to burst the K-pop endorsement bubble.

Fans can 'meet' K-pop supergroup Blackpink in Roblox

kpop roblox By Coral Cripps

The activation was created by London metaverse studio Karta.

K-pop partnerships: A win-win for brands and artists or just lazy marketing?

brand collaboration bts kpop By Matthew Keegan

Look around and you'll now see a K-pop celebrity everywhere from the cover of a magazine to a coffee cup. But has it reached the point where attaching a K-pop artist to your brand is simply lazy marketing? Campaign explores the merits of the K-bubble and if it's likely to burst any time soon.