Campaign Asia

Boston Consulting Group picks Edelman's Russell Dubner as first global CCO

He left Edelman in December 2021 after 28 years with the agency.

WPP partners with Epic Games and dives into the metaverse

The partnership include a new training program to train WPP employees on how to create custom brand experiences in Fortnite using Unreal Engine.

WPP acquires US influencer marketing agency Village Marketing

Village Marketing will join network Wunderman Thompson.

Edelman revenue pops 15.4% in 2021 as it nears $1 billion mark

Revenue was up 15.5% in the U.S., 17.1% in EMEA and 7.4% in APAC.

More than 450 scientists call on PR, creative agencies to drop fossil fuel clients

The open letter, released through Clean Creatives and the Union of Concerned Scientists, calls for an end to campaigns that "obfuscate or downplay our data and the risk of the climate emergency." It's the latest salvo between Clean Creatives and Edelman.

Stagwell acquires Dyversity Communications

The multicultural marketing agency specializes in Chinese and South Asian communications.

MSL names Roya Partovi first chief creative officer

With the creation of the chief creative officer role, executive creative director Marc Levy will lead MSL’s creative strategy team and report to Partovi.

Edelman completes client review, releases climate principles

The firm will begin conversations with clients in the coming weeks about reaching goals—or parting ways—says CEO Richard Edelman.

Facing outside pressure, Edelman launches initiative to focus on ESG

In a coordinated campaign, celebrities and influencers have been urging the world’s largest PR firm to stop working with fossil fuel companies. The firm has named Martin Whittaker, CEO of Just Capital, as senior adviser and head of Edelman Impact.

PwC teams up with Edelman to launch Trust Leadership Institute

Edelman is the company’s long-standing agency and partner on the continued education initiative.

IPG to mandate proof of vaccination or testing for return to office

Employees must be vaccinated or provide a negative Covid result from a test taken within 72 hours of being in the office.

Natasha O'Dell Archer to lead DEI at Golin

Founder of aDroit, a DEI consultancy, appointed agency's SVP

Edelman report details how the pandemic has changed what employees look for in a job

Five takeaways for communicators from Edelman's The Empowered Employee study.

Stagwell revenue jumps 33% in Q2

The company finalized its merger with MDC Partners following approval from shareholders at the end of July.

Weber Shandwick hires Ridhi Malhotra as global head of analytics and intelligence

Malhotra's background at Publicis Media will help evolve the firm's global analytics and intelligence unit, the IPG firm says.

Richard Edelman 'stunned' by 5WPR CEO Ronn Torossian's hidden ownership of Everything-PR

Edelman brushed off Torossian's apology and called for stricter adherence to ethics in the PR industry.

Edelman Trust Barometer: Trust in healthcare plummeted amid pandemic

A majority of the public worry healthcare has become politicized, and trust in the sector varies depending on income, race and political party.

Ogilvy hires Edelman's Maria O'Keeffe as global chief people officer

O'Keeffe spent the last 25 years at Edelman, where she served as chief talent officer of the US, Canada and Latin America and most recently as global CTO of practices, sectors and clients.

Infiniti Motor Company picks Imre as global PR AOR

The agency won the three-year contract following a competitive RFP process.

K-pop groups: The next great brand collaboration

Marketers are quickly reading up on the colossal fan bases and socially conscious messaging that K-pop groups offer and how they can give brands a direct line to younger consumers.

Edelman: ‘We will do more—not less—climate change work’

The world’s largest PR agency said it doesn’t accept work that denies climate change and vowed to use its seat at the table to advance sustainability.

Edelman builds on Trust Barometer with Trust Institute launch

The institute will be a global center for the study and cultivation of trust in business, government and media.

MDC Partners shareholder opposes looming merger with Stagwell

Indaba Capital Management says the deal’s terms favor Stagwell.

Finn Partners buys back minority investment from Stagwell Group

Finn Partners sold its stake in Wye Communications as part of the deal.

Omnicom names Karen van Bergen chief environmental sustainability officer

She will continue her responsibilities as EVP and dean of Omnicom University.

Finn Partners picks Kristie Kuhl to lead its global health practice

Her appointment is the next step in the continued growth of the agency’s health practice.

Edelman promotes Taj Reid to new global chief experience officer

Reid will drive creative technology prototyping and innovative experience design across the Edelman network.

Edelman makes COVID-19 vaccination ‘a condition of employment’

The deadline for US staffers to be vaccinated is December 8.

Even now, fewer than half of companies are well-prepared to handle crises: Edelman study

The research examines how executives are grappling with new risks facing their companies and how unprepared they feel to handle them.

Edelman launches global anti-disinformation offering

Disinformation Shield aims to uncover illicit actors on the fringes of the dark web and combat disinformation.

Omnicom launches omniearnedID analytics platform

It’s designed to validate the impact of earned media on brand sales.

Edelman launches Edelman Studios content creation hub

The agency has also started partnerships with content optimisation platform VidMob and French digital media company Brut. UEG CEO Jarrod Moses (pictured) will oversee Edelman Studios.