O'Keeffe spent the last 25 years at Edelman, where she served as chief talent officer of the US, Canada and Latin America and most recently as global CTO of practices, sectors and clients.
With the creation of the chief creative officer role, executive creative director Marc Levy will lead MSL’s creative strategy team and report to Partovi.
Malhotra's background at Publicis Media will help evolve the firm's global analytics and intelligence unit, the IPG firm says.
Edelman brushed off Torossian's apology and called for stricter adherence to ethics in the PR industry.
Village Marketing will join network Wunderman Thompson.
Employees must be vaccinated or provide a negative Covid result from a test taken within 72 hours of being in the office.
She will continue her responsibilities as EVP and dean of Omnicom University.
Her appointment is the next step in the continued growth of the agency’s health practice.
Founder of aDroit, a DEI consultancy, appointed agency's SVP
The company finalized its merger with MDC Partners following approval from shareholders at the end of July.
The agency won the three-year contract following a competitive RFP process.
Reid will drive creative technology prototyping and innovative experience design across the Edelman network.
Marketers are quickly reading up on the colossal fan bases and socially conscious messaging that K-pop groups offer and how they can give brands a direct line to younger consumers.
The deadline for US staffers to be vaccinated is December 8.
Five takeaways for communicators from Edelman's The Empowered Employee study.
The world’s largest PR agency said it doesn’t accept work that denies climate change and vowed to use its seat at the table to advance sustainability.
The research examines how executives are grappling with new risks facing their companies and how unprepared they feel to handle them.
In a coordinated campaign, celebrities and influencers have been urging the world’s largest PR firm to stop working with fossil fuel companies. The firm has named Martin Whittaker, CEO of Just Capital, as senior adviser and head of Edelman Impact.
The multicultural marketing agency specializes in Chinese and South Asian communications.
The open letter, released through Clean Creatives and the Union of Concerned Scientists, calls for an end to campaigns that "obfuscate or downplay our data and the risk of the climate emergency." It's the latest salvo between Clean Creatives and Edelman.
The firm will begin conversations with clients in the coming weeks about reaching goals—or parting ways—says CEO Richard Edelman.
A majority of the public worry healthcare has become politicized, and trust in the sector varies depending on income, race and political party.
Revenue was up 15.5% in the U.S., 17.1% in EMEA and 7.4% in APAC.
Finn Partners sold its stake in Wye Communications as part of the deal.
The institute will be a global center for the study and cultivation of trust in business, government and media.
Indaba Capital Management says the deal’s terms favor Stagwell.
The partnership include a new training program to train WPP employees on how to create custom brand experiences in Fortnite using Unreal Engine.
He left Edelman in December 2021 after 28 years with the agency.
She replaces Terence Reilly, who left the brand in May 2020.
Someone at the automotive brand hit “publish” a month too soon.
The agency has also started partnerships with content optimisation platform VidMob and French digital media company Brut. UEG CEO Jarrod Moses (pictured) will oversee Edelman Studios.
Disinformation Shield aims to uncover illicit actors on the fringes of the dark web and combat disinformation.
Edelman is the company’s long-standing agency and partner on the continued education initiative.
Using Opera's mobile placements, marketers can reach 285 million consumers worldwide.
The firm says the tools will help clients “see around corners."
Jamie Moldafsky will spearhead the integrated global function for Nielsen’s global media business.
It’s designed to validate the impact of earned media on brand sales.