When a Marriott ballroom in Tokyo turned into a 'mini Super Bowl' for Enhypen fans, it was long-term brand play. Marriott’s APEC chief commercial officer, John Toomey and loyalty boss, Ramesh Daryanani, break down their 'barbell marketing approach' to loyalty.
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How Marriott is turning K-pop fandom into a loyalty machine
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Asia-Pacific Power List 2025: John Toomey, Marriott International
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Overseeing 635 properties across 22 countries and territories, Toomey is steering Marriott’s next chapter in the region amid shifting traveller habits.
Asia-Pacific Power List 2024: John Toomey, Marriott International
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His strategic vision, customer-first focus, and commitment to organisational excellence have been instrumental in supercharging regional growth as Marriott International capitalises on sustained international travel demand.