When a Marriott ballroom in Tokyo turned into a 'mini Super Bowl' for Enhypen fans, it was long-term brand play. Marriott’s APEC chief commercial officer, John Toomey and loyalty boss, Ramesh Daryanani, break down their 'barbell marketing approach' to loyalty.
True
asia roars
How Marriott is turning K-pop fandom into a loyalty machine
asia roars
john toomey
korea
kpop
marriott
ramesh daryayani