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marriott

Marriott Bonvoy makes loyalty feel intuitive in new brand spot

bbh marriott By Staff Reporters

BBH Singapore strings together a series of everyday traveller scenes that let the value reveal itself.

How Marriott is turning K-pop fandom into a loyalty machine

asia roars john toomey korea kpop marriott ramesh daryayani By Nikita Mishra

When a Marriott ballroom in Tokyo turned into a 'mini Super Bowl' for Enhypen fans, it was long-term brand play. Marriott’s APEC chief commercial officer, John Toomey and loyalty boss, Ramesh Daryanani, break down their 'barbell marketing approach' to loyalty.

How destination marketers should tackle overtourism

marriott sustainability tourism By Matthew Keegan

There are many environmental and social issues associated with overtourism. Hence, not all marketing is good marketing when it comes to popular destinations such as Bali and Tokyo.

Is this what it’s like to check into a hotel in the metaverse?

augmented reality marriott By Staff Reporters

Marriott-owned Moxy Hotels has launched a campaign where travellers can interact with mixed-reality experiences in various key areas in its properties.

Behind Marriott Bonvoy’s first APAC campaign

marriott travel tsla By Surekha Ragavan

Marriott Bonvoy’s marketer Julie Purser on the brand’s new ‘Here’ campaign—conceptualised by TSLA— and why it’s a reminder of the unscripted moments travellers miss when on holiday.

Asia-Pacific Power List 2022: Bart Buiring, Marriott International

cmo marriott marriott international power list By Staff Reporters

With resilience, agility and hyper-local thinking, the 20-year veteran of the hospitality brand charts a recovery route in the region.

TSLA bags regional Marriott Bonvoy win

hospitality hotels marriott travel tsla By Staff Reporters

The independent firm will be tasked to deliver creative duties for Marriott’s loyalty programme in APAC, with first work to be released in the coming quarter.

Marriott Bonvoy hits the mark in China with its creative and catchy marketing campaigns

hospitality hotels localisation marriott marriott international By Staff Writer

Localisation has proven to be a key factor to succeed in the Chinese market. In this article, we look at Marriott Bonvoy's success story behind its creative, catchy and localised marketing campaigns.

What are travel marketers in Asia spending on right now?

cmo japan airlines marriott sounding board stb travel By Surekha Ragavan

SOUNDING BOARD: Four brand marketers tell us what their marketing plans look like as they brace the impact of the pandemic.

Marriott International names new APAC sales and marketing head

marriott marriott international By Staff Reporters

Peggy Fang Roe departs for a global role based in the US.

St. Regis set to open in Hong Kong

hong kong marriott By Soon Chen Kang 江欣珍

The new property has only 112 rooms and 17 suites, lower than the average of 300 rooms among its counterparts in other cities.

Marriott Bonvoy to set sail as new loyalty programme

marriott By Soon Chen Kang 江欣珍

The new programme will replace loyalty brands Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest.

Reactions to Marriott’s data breach

data data breach hotels marriott By Surekha Ragavan

Hundreds of millions of guests have been affected by Marriott's data breach, said to be one of the biggest in corporate history.

How brands use VR to bring destinations to life

airlines hotels marriott By Antony Lawrence

The director of brand engagement for Pico + MENA on how VR is breaking boundaries and shrinking distances for travel brands.

Malaysia market remains stable despite surprise election win

malaysia marriott By Surekha Ragavan

Despite unfamiliarity, Malaysia's new administration signals better days for the business events industry.

"It could have happened to a lot of people": Marriott exec on China-site shutdown

china marriott By Olivia Parker

Marriott's most senior Asia marketer opens up about the hotel chain's recent troubles in China, the future of guests' data and why women can be their own worst enemies in business.

Will the Marriott meetings commission cut affect Asia?

hotels marriott By Surekha Ragavan

The cost of customer acquisition in the meetings ecosystem has risen dramatically over the last five years—but how will Asia properties react?

Marriott continues to suffer from country controversy

brand health check marriott By Soon Chen Kang 江欣珍

BRAND HEALTH CHECK: Marriott touched the live wire of national pride when its China website listed Taiwan, Hong Kong and Tibet as countries. We assess the lasting damage, and lessons for other brands.

Discovering China: MarketingPulse conference 2018

apac china conference jdcom marketing marriott By Staff Writer

Speakers from major brands and standout Chinese agencies are scheduled on the day.

Marriott names luxury brand VP for APAC

hotels luxury marriott By Staff Writer

Bruce Ryde will drive brand strategy as the group prepares to double its luxury footprint in the region.

Marriott brand building in Malaysia

marriott By Staff Writer

Marriott celebrates annual Global Customer Appreciation Week in Kuala Lumpur.

Marriott launches global media review

marriott media By Omar Oakes

MEC has held the account since 2011.

Visa-friendly destinations for meetings and events in Asia

hotels marriott tokyo 2020 visa

Accessibility is a make or break factor when it comes to destination choice

Watch: The lowdown on the Marriott-Alibaba joint venture

alibaba china marriott travel By Jenny Chan 陳詠欣

Marriott's Craig Smith on reaching half a billion Chinese travelers.

Inside the Marriott-Starwood merger's loyalty challenge

apac asia marketing marriott rewards By Jenny Chan 陳詠欣

Hospitality gets personal: Marriott International’s Asia-Pacific VP, Irene Lin, explains how intimate customer relations were put to the test throughout its massive Starwood merger.

Marriott bellmen parkour through an obstacle course

marriott By Ad Nut

Marriott's 'Two Bellmen Three' series promotes hotel packages in Dongdaemun Square in Seoul.

Marriott International Asia Pacific appoints vice-president, customer loyalty and content

marriott By Press Release

HONG KONG - Marriott International Asia Pacific (APAC) has appointed Anka Twum-Baah as Vice President, Customer Loyalty & Content. In this capacity, Twum-Baah leads a concerted effort to drive member growth for Marriott Rewards, the company’s award-winning loyalty program, as well as further developing strategic relationships across the region.

JW Marriott Luxury Hotel Group appoints M&C Saatchi to global creative duties

marriott By Press Release

SYDNEY - M&C Saatchi has won global creative and strategic duties on Marriott International luxury hotel brand JW Marriott, following a pitch.

Marriott hosts regional pitch for loyalty programme

asia pacific marriott McCann Worldgroup Publicis social media By Benjamin Li

ASIA-PACIFIC - International hotel chain Marriott has called a regional creative pitch for its Marriott Rewards loyalty programme, with McCann Worldgroup and Publicis among the three agencies invited to take part, according to sources.

Sheraton Macau calls regional media pitch

marriott By Benjamin Li

ASIA-PACIFIC - Sheraton Macau, a property of Starwood Hotels & Resorts, has called a regional media pitch.

US moderate-tier hotel brand Fairfield makes first Asia entry via India

international marriott travel By Jenny Chan 陳詠欣

BANGALORE - American hospitality chain Marriott International has brought its Fairfield hotel brand to Asia with the opening of its Bengaluru property in South India. Nepal and Indonesia are next in the pipeline, while possibilities in China and South Korea are being explored.

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