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marriott

Marriott Bonvoy makes loyalty feel intuitive in new brand spot
bbh marriott By Staff Reporters

BBH Singapore strings together a series of everyday traveller scenes that let the value reveal itself.

How Marriott is turning K-pop fandom into a loyalty machine
asia roars john toomey korea kpop marriott ramesh daryayani By Nikita Mishra

When a Marriott ballroom in Tokyo turned into a 'mini Super Bowl' for Enhypen fans, it was long-term brand play. Marriott’s APEC chief commercial officer, John Toomey and loyalty boss, Ramesh Daryanani, break down their 'barbell marketing approach' to loyalty.

How destination marketers should tackle overtourism
marriott sustainability tourism By Matthew Keegan

There are many environmental and social issues associated with overtourism. Hence, not all marketing is good marketing when it comes to popular destinations such as Bali and Tokyo.

Is this what it’s like to check into a hotel in the metaverse?

augmented reality marriott By Staff Reporters

Marriott-owned Moxy Hotels has launched a campaign where travellers can interact with mixed-reality experiences in various key areas in its properties.

Behind Marriott Bonvoy’s first APAC campaign
marriott travel tsla By Surekha Ragavan

Marriott Bonvoy’s marketer Julie Purser on the brand’s new ‘Here’ campaign—conceptualised by TSLA— and why it’s a reminder of the unscripted moments travellers miss when on holiday.

Asia-Pacific Power List 2022: Bart Buiring, Marriott International
cmo marriott marriott international power list By Staff Reporters

With resilience, agility and hyper-local thinking, the 20-year veteran of the hospitality brand charts a recovery route in the region.

TSLA bags regional Marriott Bonvoy win
hospitality hotels marriott travel tsla By Staff Reporters

The independent firm will be tasked to deliver creative duties for Marriott’s loyalty programme in APAC, with first work to be released in the coming quarter.

Marriott Bonvoy hits the mark in China with its creative and catchy marketing campaigns
hospitality hotels localisation marriott marriott international By Staff Writer

Localisation has proven to be a key factor to succeed in the Chinese market. In this article, we look at Marriott Bonvoy's success story behind its creative, catchy and localised marketing campaigns.

What are travel marketers in Asia spending on right now?
cmo japan airlines marriott sounding board stb travel By Surekha Ragavan

SOUNDING BOARD: Four brand marketers tell us what their marketing plans look like as they brace the impact of the pandemic.

Marriott International names new APAC sales and marketing head
marriott marriott international By Staff Reporters

Peggy Fang Roe departs for a global role based in the US.

St. Regis set to open in Hong Kong
hong kong marriott By Soon Chen Kang 江欣珍

The new property has only 112 rooms and 17 suites, lower than the average of 300 rooms among its counterparts in other cities.

Marriott Bonvoy to set sail as new loyalty programme
marriott By Soon Chen Kang 江欣珍

The new programme will replace loyalty brands Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest.

Reactions to Marriott’s data breach
data data breach hotels marriott By Surekha Ragavan

Hundreds of millions of guests have been affected by Marriott's data breach, said to be one of the biggest in corporate history.

How brands use VR to bring destinations to life
airlines hotels marriott By Antony Lawrence

The director of brand engagement for Pico + MENA on how VR is breaking boundaries and shrinking distances for travel brands.

Malaysia market remains stable despite surprise election win
malaysia marriott By Surekha Ragavan

Despite unfamiliarity, Malaysia's new administration signals better days for the business events industry.

"It could have happened to a lot of people": Marriott exec on China-site shutdown
china marriott By Olivia Parker

Marriott's most senior Asia marketer opens up about the hotel chain's recent troubles in China, the future of guests' data and why women can be their own worst enemies in business.

Will the Marriott meetings commission cut affect Asia?
hotels marriott By Surekha Ragavan

The cost of customer acquisition in the meetings ecosystem has risen dramatically over the last five years—but how will Asia properties react?

Marriott continues to suffer from country controversy
brand health check marriott By Soon Chen Kang 江欣珍

BRAND HEALTH CHECK: Marriott touched the live wire of national pride when its China website listed Taiwan, Hong Kong and Tibet as countries. We assess the lasting damage, and lessons for other brands.

Discovering China: MarketingPulse conference 2018
apac china conference jdcom marketing marriott By Staff Writer

Speakers from major brands and standout Chinese agencies are scheduled on the day.

Marriott names luxury brand VP for APAC
hotels luxury marriott By Staff Writer

Bruce Ryde will drive brand strategy as the group prepares to double its luxury footprint in the region.