Created by Jellyfish, the campaign is focused on key markets including Singapore and Thailand.
japan airlines
Japan Airlines campaign ropes in Liverpool football stars
Japan Airlines crash: What the major players are saying
Organizations including Airbus are making statements as Japanese authorities investigate the fatal runway crash.
Major Japanese brands re-evaluate ad deals with scandal-hit Johnny & Associates
Japan's biggest boyband agency has admitted that its late founder sexually abused young aspiring stars decades after the allegations against him first emerged, forcing major Japanese brands to re-evaluate their existing ad contracts with the company.
Women to Watch 2020: Sze Hunn Yap, Japan Airlines
Sze Hunn Yap oversaw some major events for Japan Airlines as the youngest, only female and only non-Japanese person in the communications team, and has been continuously promoted since.
What are travel marketers in Asia spending on right now?
SOUNDING BOARD: Four brand marketers tell us what their marketing plans look like as they brace the impact of the pandemic.
Japan Airlines hires M&C Saatchi for new global positioning
The airline is looking for greater differentiation in the US, Europe and Asia.
FamilyMart and JAL get on board artificial 'shooting star' project
The organisers plan to launch microsatellites that will drop pellets that burn up reentering the atmosphere to create a 'shooting star' display.
Jetstar Japan to be operational next year
SINGAPORE – Jetstar Japan, a partnership between Qantas Group, Japan Airlines (JAL) and Mitsubishi Corporation and a key part of Jetstar’s expansion plan for its pan Asian operations, is set to be operational by the end of next year.