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travel

RedBus holds 37% of Malaysia’s online bus market. Now it wants to shape travel decisions
case study travel By Marielle Descalsota

CASE STUDY: Widely used but seen as a booking utility, RedBus built a food travel map to influence travel planning earlier and lift organic installs.

Chinese outbound travel set for 25% rebound in shoulder season: EternityX
china eternityx travel By Staff Reporters

Lower costs, visa-free access, and FIT travel bump the rebound in Chinese outbound tourism, with spending set to hit US$250 billion.

Top 10 travel brands in Southeast Asia 2025
pureprofile top 50 brands travel By Marielle Descalsota

Vietnam Airlines retains its top spot as Southeast Asia’s top travel brand in 2025. Check out Campaign’s exclusive insights from its research with Pureprofile.

How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market
gaming hospitality travel By Campaign Staff

Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.

How programmatic digital out-of-home can help capture the attention of Chinese travellers
china china summit 2025 travel By Franck Vidal

Brands can benefit from the ongoing surge in global tourism driven by travellers from China by relying more heavily on an integrated strategy anchored around programmatic digital-out-of-home says Franck Vidal, director of Southeast Asia sales and partnerships at Vistar Media

Bata's 'Try and Fly' campaign promises to take customers' feet on a European adventure
campaign travel By Campaign India Team

By simply trying on shoes from the brand's new 9 to 9 collection at Bata’s outlets in India, potential buyers have a chance to win a trip to various destinations.

Expedia appeals to travellers' emotional side in new Japan campaign
travel By Staff Reporters

As part of the new strategy pivot, Expedia promotes unique journeys that deviate from traditional trips, inspiring travellers to break free from the monotony of traditional travel.

As travel booms, here's how agencies can take flight by harnessing data
agency apac data marketing travel By Aleetza Senn

After surviving the throes of a pandemic and missing out on exploring the world, the APAC region's potential for travel advertising is only on the rise. But the details of successful marketing lie in the data and its ability to unlock customers' needs, opines Sparkline’s Aleetza Senn.

Singapore unveils the extraordinary in the ordinary with 'Made in Singapore' campaign

Publicis stb travel By Staff Reporters

This initiative serves as a follow-up to the Singapore Tourism Board's "SingapoReimagine" efforts in November 2020, intended to reignite interest in discovering Singapore amongst global visitors.

Airbnb’s latest global campaign touts its strengths over regular hotels
travel By Sabrina Sanchez

‘Get an Airbnb’ features animated short films that highlight when Airbnb is a better stay option.

From London to Paris: Where are all the Chinese tourists this summer?
travel By Jason Wang

Although Chinese arrivals to Europe have not recovered to pre-pandemic levels, those who are traveling are splurging more and venturing off the beaten path.

Why Booking.com is betting heavily on sports travel
sports travel By Eularie Saldanha

Booking.com's country head for India, Sri Lanka, Maldives, and Indonesia talks about sports tourism, a recently launched brand campaign and more.

The future of APAC travel today
kantar travel By Angelia Teo

We’re en route to recovery and the APAC traveller is returning with brand new expectations.

Hilton marketer on future-proofing the travel industry
spikes asia travel By Nikita Mishra

SPIKES ASIA ACADEMY: Because "nothing will be the same again" in travel, Hilton's Ivy Esquero has a few tips on operating in the 'new normal'.

Behind Marriott Bonvoy’s first APAC campaign
marriott travel tsla By Surekha Ragavan

Marriott Bonvoy’s marketer Julie Purser on the brand’s new ‘Here’ campaign—conceptualised by TSLA— and why it’s a reminder of the unscripted moments travellers miss when on holiday.

The forgotten art of travel marketing: Why video is the most powerful tool in your arsenal
tourism travel video By 90 Seconds

Travel marketers need to think about how they approach consumers differently in 2022. Video content creation platform 90 Seconds explains how to create video campaigns that ensure brands remain ahead of competitors.

How marketers are using tech and data as travel resumes
google rakuten stb travel By Shawn Lim

Travel brands such as STB are future-proofing their post-Covid businesses by way of Web3, virtual tools, and other technologies to woo tourists.

TSLA bags regional Marriott Bonvoy win
hospitality hotels marriott travel tsla By Staff Reporters

The independent firm will be tasked to deliver creative duties for Marriott’s loyalty programme in APAC, with first work to be released in the coming quarter.

As borders open, how are travel marketers cashing in on pent-up demand?
hospitality stb tourism Tourism Australia travel By Rahul Sachitanand

Marketers open up about switching to lower-funnel activity as they prioritise conversions.

These destination photos reveal a hidden silhouette
BBDO BBDO Guerrero philippines travel By Ad Nut

In a new Philippines tourism campaign by BBDO Guerrero, photographer Jason Quibilan takes stunning photos that house a common Easter egg in each.

Resilience and revitalisation: How to tap into the domestic duty-free opportunities in China
china consumer tourism travel By Staff Writer

Hainan Free Trade Port is set to become China’s new duty-free shopping hub as the country’s domestic tourism market continues to thrive, in stark contrast to the massive decline in sales of the big four international duty-free groups.

Brand Health Check: Can Cathay Pacific soar again?
airlines brand health check cathay pacific travel By Matthew Keegan

Following record losses, job cuts, and the closure of its regional Cathay Dragon service, can the beleaguered airline 'move beyond' like its own motto suggests?

Travel adspend recovery stalled until 2023 despite 36% boost next year
adspend travel By Nicola Merrifield

Domestic holidays are expected to remain popular, while business travel has been slower to bounce back, the report by Zenith says.

Rankings rise for brands that cushioned the Covid impact
apps gaming hospitality netflix travel By Rahul Sachitanand

ASIA's TOP 1000 BRANDS: A range of brands have benefited from Covid-driven lockdowns, but is their rise sustainable, as the world slowly reopens?

Airlines need to set new expectations amid high travel volumes
airlines travel By Sabrina Sanchez

People are ready to fly and airlines are recovering pandemic losses. To return to normal, challenges in aviation need to be communicated.

Travel marketing: engineering the bounce-back
data marketing travel By Karl Wright

How can data and technology help the travel industry exit the pandemic with optimism and energy?

Booking.com CMO on brand's pivot to local sights, and what comes next
tourism travel By Rahul Sachitanand

Global CMO Arjan Dijk explains how the travel portal is helping consumers (who now value a vacation higher than finding true love, thanks to the pandemic) discover new sights in their backyards (for now).

Expedia rebrands as consumer travel needs change
travel By Alison Weissbrot

The brand wants to be the “ultimate travel companion.”

TUI launches remixed ad as four agencies await imminent result of 'joyous' review
cmo travel By Gurjit Degun

'Nothing compares to a real holiday' campaign aims to instil confidence in travellers.

New KPIs for destination marketers
measurement tourism travel By Bill Obreiter

Covid has thrown a spanner into the works for destination and tourism marketers, and a shake-up in measurement is vital.

Mastercard and Singapore Tourism Board to create joint marketing
mastercard singapore tourism board stb tourism travel By Staff Reporters

The partnership also includes developing new technologies and ideas to improve the tourism visitor experience amid the pandemic.

Photos: Porsche's horses
korea porsche travel By Ad Nut

Photos of Porsche's Taycan promotion in Seoul, by J4D Digital Creative Communications and and TWC Brand Strategy Company.

The future of lifestyle publishing
beauty health publishing singapore travel By Corinne Ng

Beyond the 'print is dead, digital is king' cliché, three other noteworthy reinventions will emerge to revitalise the industry, according to a Singapore publishing veteran.

Explorers under lockdown
china marketing travel By Abigail Lappo

If millennials can no longer use experiences as a way to play the role of the explorer, then what will they do instead?

Agoda issues an ode to exploring 'the world nearby'
agoda BMF singapore travel By Ad Nut

Leave your passport at home and 'Go Local', the travel platform urges in a film by Australian agency BMF.

What are travel marketers in Asia spending on right now?
cmo japan airlines marriott sounding board stb travel By Surekha Ragavan

SOUNDING BOARD: Four brand marketers tell us what their marketing plans look like as they brace the impact of the pandemic.

Pass your time in lockdown by staring through someone else's window
travel

Creative duo creates website to peek through windows from the South of France to South America—and remember what it was like to travel.

Google report sees glimmer of recovery in travel sector in APAC
brands google marketing travel By Staff Reporters

Consumers will prioritise hygiene, use travel bubbles and begin with short vacations, a new report suggests.

Travel marketing under COVID-19: Is there any point?
airlines hotels travel By Matthew Keegan

We speak to travel marketers in the region about their approach during this period of no-travel and whether or not it's valuable to continue marketing.

Airbnb to pause all marketing amid COVID-19
travel By Staff Reporters

The company cites mounting losses and will likely halt new hires and employee bonuses.

Here's how brands can tap the $2.2 trillion Ramadan opportunity
brands marketing muslim ramadan top of the charts travel By Rahul Sachitanand

Brands need to be cognizant of nuances in this large and diverse population, according to a report from ADA.

PR in a global crisis: Do’s and don’t’s for the beaten-down travel industry
crisis hospitality singapore tourism board tourism travel By Charissa Guan & Lynda Williams

The hospitality and tourism industries are some of the worst affected in the crisis – so how should they strategise their communications in this difficult time?

Best strategies for marketing to China’s digital-savvy travellers
tourism travel By Matthew Keegan

As China’s outbound tourism continues to rise, travel marketers across Asia tell us how they are keeping pace and devising new strategies to attract China's digital-savvy and outwardly mobile younger generations.

EVA Air gets emotional with new campaign
travel By Michael Heusner

The airline's initiative focuses on the reasons why people travel.

Monocle moves into airport retail, starting in HK
hong kong retail travel By Staff Reporters

The media property's 190-square-meter store will offer books, travel essentials, accessories, apparel.

Saatchi & Saatchi Melbourne wins Visit Victoria business
marketing pitch tourism travel By Staff Reporters

Destination marketer bids farewell to Clemenger BBDO.

Travel brands, know your place
hospitality travel By Richard Curtis

The global travel sector is reaching a confusing saturation point, so winning brands must differentiate through experience, says FutureBrand's APAC CEO.

Travel marketers betting big on digital advertising in 2019
advertising digital marketing report top of the charts travel By Staff Reporters

TOP OF THE CHARTS: Sojern’s latest report shows marketers in all travel verticals are increasing digital spend, but have a range of business concerns.

Cross-border WeChat selling: the next big thing for travel retail?
china luxury retail tourism travel wechat By Azoya Consulting

With the development of cross-border WeChat shops, companies can sell to Chinese travelers even after they go home, which could take the travel retail industry to a whole new level.

Hong Kong airlines launches new inflight magazine, +852
print travel By Olivia Parker

The airline revamps its inflight offering with a new publication named after the city's international calling code, along with fresh meals for economy passengers.