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travel

RedBus holds 37% of Malaysia’s online bus market. Now it wants to shape travel decisions
case study travel By Marielle Descalsota

CASE STUDY: Widely used but seen as a booking utility, RedBus built a food travel map to influence travel planning earlier and lift organic installs.

Chinese outbound travel set for 25% rebound in shoulder season: EternityX
china eternityx travel By Staff Reporters

Lower costs, visa-free access, and FIT travel bump the rebound in Chinese outbound tourism, with spending set to hit US$250 billion.

Top 10 travel brands in Southeast Asia 2025
pureprofile top 50 brands travel By Marielle Descalsota

Vietnam Airlines retains its top spot as Southeast Asia’s top travel brand in 2025. Check out Campaign’s exclusive insights from its research with Pureprofile.

How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market
gaming hospitality travel By Campaign Staff

Yandex Ads’ Sergey Ustinov on how the adtech firm is leveraging verticals like gaming, the B2B sector, and travel to connect APAC based brands with an otherwise inaccessible audience from Russia and the CIS countries.

How programmatic digital out-of-home can help capture the attention of Chinese travellers
china china summit 2025 travel By Franck Vidal

Brands can benefit from the ongoing surge in global tourism driven by travellers from China by relying more heavily on an integrated strategy anchored around programmatic digital-out-of-home says Franck Vidal, director of Southeast Asia sales and partnerships at Vistar Media

Bata's 'Try and Fly' campaign promises to take customers' feet on a European adventure
campaign travel By Campaign India Team

By simply trying on shoes from the brand's new 9 to 9 collection at Bata’s outlets in India, potential buyers have a chance to win a trip to various destinations.

Expedia appeals to travellers' emotional side in new Japan campaign
travel By Staff Reporters

As part of the new strategy pivot, Expedia promotes unique journeys that deviate from traditional trips, inspiring travellers to break free from the monotony of traditional travel.

As travel booms, here's how agencies can take flight by harnessing data
agency apac data marketing travel By Aleetza Senn

After surviving the throes of a pandemic and missing out on exploring the world, the APAC region's potential for travel advertising is only on the rise. But the details of successful marketing lie in the data and its ability to unlock customers' needs, opines Sparkline’s Aleetza Senn.

Singapore unveils the extraordinary in the ordinary with 'Made in Singapore' campaign

Publicis stb travel By Staff Reporters

This initiative serves as a follow-up to the Singapore Tourism Board's "SingapoReimagine" efforts in November 2020, intended to reignite interest in discovering Singapore amongst global visitors.

Airbnb’s latest global campaign touts its strengths over regular hotels
travel By Sabrina Sanchez

‘Get an Airbnb’ features animated short films that highlight when Airbnb is a better stay option.

From London to Paris: Where are all the Chinese tourists this summer?
travel By Jason Wang

Although Chinese arrivals to Europe have not recovered to pre-pandemic levels, those who are traveling are splurging more and venturing off the beaten path.

Why Booking.com is betting heavily on sports travel
sports travel By Eularie Saldanha

Booking.com's country head for India, Sri Lanka, Maldives, and Indonesia talks about sports tourism, a recently launched brand campaign and more.

The future of APAC travel today
kantar travel By Angelia Teo

We’re en route to recovery and the APAC traveller is returning with brand new expectations.

Hilton marketer on future-proofing the travel industry
spikes asia travel By Nikita Mishra

SPIKES ASIA ACADEMY: Because "nothing will be the same again" in travel, Hilton's Ivy Esquero has a few tips on operating in the 'new normal'.

Behind Marriott Bonvoy’s first APAC campaign
marriott travel tsla By Surekha Ragavan

Marriott Bonvoy’s marketer Julie Purser on the brand’s new ‘Here’ campaign—conceptualised by TSLA— and why it’s a reminder of the unscripted moments travellers miss when on holiday.

The forgotten art of travel marketing: Why video is the most powerful tool in your arsenal
tourism travel video By 90 Seconds

Travel marketers need to think about how they approach consumers differently in 2022. Video content creation platform 90 Seconds explains how to create video campaigns that ensure brands remain ahead of competitors.

How marketers are using tech and data as travel resumes
google rakuten stb travel By Shawn Lim

Travel brands such as STB are future-proofing their post-Covid businesses by way of Web3, virtual tools, and other technologies to woo tourists.

TSLA bags regional Marriott Bonvoy win
hospitality hotels marriott travel tsla By Staff Reporters

The independent firm will be tasked to deliver creative duties for Marriott’s loyalty programme in APAC, with first work to be released in the coming quarter.

As borders open, how are travel marketers cashing in on pent-up demand?
hospitality stb tourism Tourism Australia travel By Rahul Sachitanand

Marketers open up about switching to lower-funnel activity as they prioritise conversions.

These destination photos reveal a hidden silhouette
BBDO BBDO Guerrero philippines travel By Ad Nut

In a new Philippines tourism campaign by BBDO Guerrero, photographer Jason Quibilan takes stunning photos that house a common Easter egg in each.