CASE STUDY: Widely used but seen as a booking utility, RedBus built a food travel map to influence travel planning earlier and lift organic installs.
True
case study
How Coca-Cola reimagined 'Share a Coke' to recruit 496,000 Gen Z users via hyper-localised personalisation
case study
coca cola
cocacola
CASE STUDY: By trading traditional names for local Gen Z slang, Coca-Cola turned its 14-year-old 'Share a Coke' campaign into a digital success that recruited nearly half a million new users across ASEAN and the South Pacific.
How Always Pakistan rebuilt trust in a taboo category and reversed a 20% market-share loss
and the nerve
case study
experiential marketing
pg
CASE STUDY: P&G and creative agency And The Nerve crafted a daring activation that restored Always' brand perception in Pakistan.
How Shiseido used Uber’s Journey Ads to win Hong Kong’s holiday skincare market
case study
shiseido
the trade desk
uber journey ads
CASE STUDY: By combining Uber’s first-party trip data with The Trade Desk’s programmatic platform, Shiseido successfully cut through the holiday advertising clutter to engage affluent Hong Kong shoppers in real time.
How Ponos' Battle Cats clawed back more than a million lost players
case study
esports
gaming
rga
CASE STUDY: Gaming company Ponos and creative arm RGA resurrected a struggling mobile game that was deemed too 'complex'. The game eventually achieved triple-digit growth and regained over a million lapsed players.
Unpacking Away’s Jeremy Allen White Calvin Klein ad parody—and its search for XXL underwear
calvin klein
case study
The luggage brand quickly had to find underwear that would fit its Bigger Carry-On suitcase.
Case study: How Finn Partners Singapore measured performance in three different ways in a campaign to generate cross-industry leads
case study
finn partners
With a brief to position the client as a thought leader in the fast-evolving battery metals industry and build a network of contacts across APAC, Finn Partners zoomed in on generating leads through content syndication.
Case study: How Final Fantasy reached new players on its 16th game
case study
football
gaming
sony
The 35-year-old video game series used athletes to bring new players around the world into the fold.
How Barbie has sustained as one of the most successful toy brands of all time
barbie
case study
marketing
sustainability
From her German fashion doll-inspired beginnings in the 1950s to breaking box office records in 2023, Campaign explores how Barbie has remained popular for the past six decades. Clever marketing or something else?
How Ogilvy Taiwan paired dementia and fashion
case study
fashion
ogilvy
taiwan
PR AWARDS ASIA: Who knew there could be a link between dementia and left-behind clothes at the dry cleaners? Read about how the agency team conceptualised this Grand Prix-winning campaign.
How Filipino fuel company Seaoil used DOOH location targeting to drive footfall
case study
dooh
CASE STUDY: Programmatic DOOH campaign used live traffic signals to inform passing drivers of the duration to the nearest Seaoil station.
Pinterest and Shapermint prove it pays to be body positive
case study
pinterest
DTC shapewear brand drove US$3 million in incremental revenue on Pinterest with body positive ads.
Case study: How Infiniti built a smart retail showroom in Shenzhen
case study
Big data, facial recognition, mixed reality—the makings of a car showroom from the future.
How Philips got CTRs 5X the average from a hard-to-reach premium audience in Vietnam
case study
digital
vietnam
CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.
How AI helped boost interest in Krungsri Credit Card
ai
appier
case study
CASE STUDY: Thailand's KCC turned to Appier and its AI-powered audience solution to generate targeted consumer leads.
How YouTube helped Decathlon drive personal ads at scale
case study
decathlon
personalisation
video
youtube
CASE STUDY: The sports retailer wanted to get more from its video ads, and sought to increase their personalisation and relevance.
How Spark helped New Zealand learn Māori by taking photos
BBDO
case study
google
CASE STUDY: Partnering with Colenso BBDO and Google, the telco’s innovative mobile app played a big part in spreading the language and building brand equity.
How Vinmart proved location targeting can boost store visits
case study
marketing
CASE STUDY: The convenience store and its agency partners carried out a controlled experiment across 400 stores in Ho Chi Minh City.
How a chatbot enticed new customers to Clarins Taiwan
case study
chatbot
taiwan
CASE STUDY: Despite risks, Clarins and Isobar devised a chatbot-based system that quintupled new customers.