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case study

RedBus holds 37% of Malaysia’s online bus market. Now it wants to shape travel decisions

case study travel By Marielle Descalsota

CASE STUDY: Widely used but seen as a booking utility, RedBus built a food travel map to influence travel planning earlier and lift organic installs.

How Coca-Cola reimagined 'Share a Coke' to recruit 496,000 Gen Z users via hyper-localised personalisation

case study coca cola cocacola By Matthew Keegan

CASE STUDY: By trading traditional names for local Gen Z slang, Coca-Cola turned its 14-year-old 'Share a Coke' campaign into a digital success that recruited nearly half a million new users across ASEAN and the South Pacific.

How Always Pakistan rebuilt trust in a taboo category and reversed a 20% market-share loss

and the nerve case study experiential marketing pg By Matthew Keegan

CASE STUDY: P&G and creative agency And The Nerve crafted a daring activation that restored Always' brand perception in Pakistan.

How Shiseido used Uber’s Journey Ads to win Hong Kong’s holiday skincare market

case study shiseido the trade desk uber journey ads By Matthew Keegan

CASE STUDY: By combining Uber’s first-party trip data with The Trade Desk’s programmatic platform, Shiseido successfully cut through the holiday advertising clutter to engage affluent Hong Kong shoppers in real time.

How Ponos' Battle Cats clawed back more than a million lost players

case study esports gaming rga By Nikita Mishra

CASE STUDY: Gaming company Ponos and creative arm RGA resurrected a struggling mobile game that was deemed too 'complex'. The game eventually achieved triple-digit growth and regained over a million lapsed players.

Unpacking Away’s Jeremy Allen White Calvin Klein ad parody—and its search for XXL underwear

calvin klein case study By Eric Berger

The luggage brand quickly had to find underwear that would fit its Bigger Carry-On suitcase.

Case study: How Finn Partners Singapore measured performance in three different ways in a campaign to generate cross-industry leads

case study finn partners By Liana Cafolla

With a brief to position the client as a thought leader in the fast-evolving battery metals industry and build a network of contacts across APAC, Finn Partners zoomed in on generating leads through content syndication.

Case study: How Final Fantasy reached new players on its 16th game

case study football gaming sony By Brandon Doerrer

The 35-year-old video game series used athletes to bring new players around the world into the fold.

How Barbie has sustained as one of the most successful toy brands of all time

barbie case study marketing sustainability By Matthew Keegan

From her German fashion doll-inspired beginnings in the 1950s to breaking box office records in 2023, Campaign explores how Barbie has remained popular for the past six decades. Clever marketing or something else?

How Ogilvy Taiwan paired dementia and fashion

case study fashion ogilvy taiwan By Surekha Ragavan

PR AWARDS ASIA: Who knew there could be a link between dementia and left-behind clothes at the dry cleaners? Read about how the agency team conceptualised this Grand Prix-winning campaign.

How Filipino fuel company Seaoil used DOOH location targeting to drive footfall

case study dooh By Staff Reporters

CASE STUDY: Programmatic DOOH campaign used live traffic signals to inform passing drivers of the duration to the nearest Seaoil station.

Pinterest and Shapermint prove it pays to be body positive

case study pinterest By Natasha Bach

DTC shapewear brand drove US$3 million in incremental revenue on Pinterest with body positive ads.

Case study: How Infiniti built a smart retail showroom in Shenzhen

case study By Surekha Ragavan

Big data, facial recognition, mixed reality—the makings of a car showroom from the future.

How Philips got CTRs 5X the average from a hard-to-reach premium audience in Vietnam

case study digital vietnam By Staff Reporters

CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.

How AI helped boost interest in Krungsri Credit Card

ai appier case study By Staff Reporters

CASE STUDY: Thailand's KCC turned to Appier and its AI-powered audience solution to generate targeted consumer leads.

How YouTube helped Decathlon drive personal ads at scale

case study decathlon personalisation video youtube By Staff Reporters

CASE STUDY: The sports retailer wanted to get more from its video ads, and sought to increase their personalisation and relevance.

How Spark helped New Zealand learn Māori by taking photos

BBDO case study google By Faaez Samadi

CASE STUDY: Partnering with Colenso BBDO and Google, the telco’s innovative mobile app played a big part in spreading the language and building brand equity.

How Vinmart proved location targeting can boost store visits

case study marketing By Staff Reporters

CASE STUDY: The convenience store and its agency partners carried out a controlled experiment across 400 stores in Ho Chi Minh City.

How AirAsia used content marketing to drive a bookings take-off

airasia carat case study content marketing sales By Faaez Samadi

CASE STUDY: In partnership with Yahoo Singapore, the carrier’s all-court native advertising and content marketing project led to a boost in purchase intent.

How a chatbot enticed new customers to Clarins Taiwan

case study chatbot taiwan By Faaez Samadi

CASE STUDY: Despite risks, Clarins and Isobar devised a chatbot-based system that quintupled new customers.

Emirates and Fox Media put a new spin the travel diary

case study By Staff Writer

The airline partnered with Fox Media for a campaign centred on candid peeks into staff travel diaries, making a splash in the aviation industry.

How Disney delivered immersive storytelling to engage audiences on mobile

case study By Staff Writer

For the latest Pirates of the Caribbean: Dead Men Tell No Tales mobile campaign, Disney took the traditional trailer to a whole new level.

How AXE used the power of mobile to boost its brand in Indonesia

case study By Staff Writer

Many young Indonesian men are taking more unorthodox routes to success. AXE and AdColony saw this as an opportunity to celebrate their stories, and reach a wider audience.

CASE STUDY: How Circles.Life got Singapore to consider a new telco

advertising campaign case study data marketing singapore vml By Faaez Samadi

Circles.Life worked with VML to launch a 'daring' campaign that challenged consumers to question their existing mobile-data plans and their relationships with the established telcos.

How Yahoo teamed up with Gleneagles hospital & WTA to promote health

case study health singapore sports yahoo By Faaez Samadi

CASE STUDY: The hospital engaged Yahoo and MEC Singapore to boost its reputation in sports medicine through tennis.

Real-time Facebook game brings fans into 'Underworld'

case study malaysia vml By Staff Reporters

CASE STUDY: How Sony Pictures Malaysia and VML let fans create weapons and emoji superpowers during a three-hour 'Blood Wars' experience.

How INSEAD overhauled its digital strategy to personalise its global education network

case study singapore vml By Faaez Samadi

CASE STUDY: INSEAD turned to VML Singapore to completely revamp its website and digital offering to provide a personalised, connected experience to stakeholders.

Improbably, Lion builds affinity for detergent

case study japan By AdverTimes

The Japanese manufacturer is working to tackle P&G and Kao's lead in a market with extremely limited brand engagement.

How sushi chain Akindo Sushiro reels in customers

case study japan restaurant By AdverTimes

Behind the scenes of Japan's biggest conveyor-belt sushi chain and its empirical approach to marketing.

CASE STUDY: How AmorePacific created space for Cushion

case study By Gabey Goh

South Korean cosmetics brand AmorePacific had to figure out a way to introduce a completely new product category to customers when it created its Cushion.

Case Study: How KFC Malaysia stole a burger-march on McD's

case study KFC programmatic By Emily Tan

KUALA LUMPUR - Mediabrands and KFC used programmatic video targeting to launch the Hot & Cheezy Chicken Burger and steal the youthful burger crowd from rival McDonald's.

Case Study: How an online retailer turned sales around with programmatic

case study By Emily Tan

KUALA LUMPUR - Faced with stagnant sales, online fashion and beauty retailer FashionValet engaged Sociomantic Labs to put its limited marketing budget to good use.

NSFW CASE STUDY: Hiding a PSA in a porn flick

case study By Emily Tan

SYDNEY - To get Australian men checking for testicular cancer, M&C Saatchi hid a public health message (and demonstration) in a porn flick entitled "Game of Balls", on behalf of The Blue Ball Foundation.

CASE STUDY: Spotify engages media agencies with music playlist battle

case study spotify By Nikki Wicks

Vizeum Malaysia was crowned kings of Spotify after a media agency playlist battle hosted by the music streaming service.

CASE STUDY: How Oreo turned animated emoji into sales growth

case study oreo wechat By Benjamin Li

CHINA - With Carat China and WeChat, Oreo let people create and share Oreo emoji—animated digital images of themselves and loved ones—sparking a significant sales increase.

CASE STUDY: How a YouTube star helped sell Scholl's ugly-foot 'terminator'

case study By Benjamin Li

HONG KONG - Reckitt Benckiser brand Scholl launched a new product, Scholl Velvet Smooth Express Pedi Electronic Foot File (爽健電動去硬皮機 ) in April, presenting the product as a 'terminator’ of hard, ugly skin.

CASE STUDY: How Ikea tested the durability of its kitchens

case study Leo Burnett malaysia singapore By Racheal Lee

Ikea found consumers have grown to love its kitchen solutions but still had misgivings about product durability.

Case Study: How hipsters, Les Miz and dodgy jeans connected a Thai bank with Gen Y

case study By Emily Tan

BANGKOK: Thai Gen Ys (20-30 year olds) don’t like banks or even credit cards and don't really watch TV - so Siam Commercial Bank launched a new mobile payment product (Up2Me) and teamed up with JWT to launch a webfilm and engage the target audiance on its own turf. The success changed the company's thinking.

Case Study: United Arrows uses interactive mannequins to engage window shoppers

case study TBWA Hakuhodo By Staff Reporters

United Arrows, one of Tokyo's largest apparel stores, has created an interactive mannequin window display which mimics the movements of window shoppers, capturing the attention of media and consumers alike.

CASE STUDY: Sharing 'Heineken moments' at ATP Tennis Masters

case study china heineken By Benjamin Li

By using radio-frequency identification (RFID) technology, Heineken allow attendees visiting the ATP Shanghai Tennis Masters to share their 'Heineken moments' on their personal Sina Weibo, exposing the offline event to a bigger online audience.

CASE STUDY: How Johnson & Johnson optimised multi-screen impact for Neutrogena sunscreen

case study By Benjamin Li

Johnson & Johnson worked with a tool developed by Miaozhen Systems to optimise media plans for its Neutrogena sunscreen series in China.

CASE STUDY: Gaming tied to UEFA Euro championships boosts Kia brand recognition

case study By Benjamin Li

Innocean Worldwide China developed an interactive ‘game prediction’ platform to provide Chinese consumers with a new way of enjoying Euro 2012 football while enhancing brand recognition and preference for Kia.

CASE STUDY: GroupM China targets young talent in online reality show

case study groupm By Benjamin Li

CHINA - GroupM has made an innovative effort to find young talent with a 10-webisode online reality show called 'GroupM young power' on Youku, featuring young media hopefuls looking for their first break in the industry.

CASE STUDY: Hulsbosch forges Australia as cruise line's top territory

case study By Staff Reporters

AUSTRALIA - Communications agency Hulsbosch set out to drive both sales and long-term marketing goals for cruise liner Royal Caribbean International in a cluttered market that suffers from homogenous brand perceptions.

CASE STUDY: How P&G reached football fans in Indonesia

case study football indonesia jakarta By Staff Reporters

FMCG giant Procter and Gamble (P&G) launched a mobile marketing campaign in Indonesia, through Mediacom and Affle, to engage young Indonesian football fans.

Case Study: How VML Qais and Mahindra 'Sparked the rise' in India

case study india By Staff Reporters

MUMBAI - Digital agency VML Qais worked with Indian conglomerate Mahindra to inspire innovation and entrepreneurship in the country with a competition entitled 'Spark the rise'.

CASE STUDY: Truly Deeply champions packaging in premium fruit rebrand

case study By Staff Reporters

Melbourne brand agency Truly Deeply launched a new identity for Turnbull Bros. Orchard to refocus its strategy and achieve an increase in distribution for the premium fruit brand.

CASE STUDY: Ford revives the lucky draw to drive interest in Malaysia

case study malaysia By Staff Reporters

Ford Malaysia put an innovative spin on an overused sales incentive, the lucky draw, to boost year-end sales in the country.

Case Study: Cass Beer lobs viral beer bombs in Korea

case study Cheil Worldwide korea By Emily Tan

SEOUL - Although already the top beer brand among South Korean youth, Cass wanted to cement its leadership. Teaming up with Cheil Worldwide, the beer maximised its popularity as a beer bomb mixer using a viral campaign.

CASE STUDY: Samsung tops Japan's mobile phone market

case study Hakuhodo japan samsung By Staff Reporters

Samsung propelled its Galaxy S II model to the No. 1 spot in Japan, a market traditionally dominated by local brands, in part thanks to a communication challenge set in space.

CASE STUDY: Care International tackles women's abuse in Sri Lanka

case study sri lanka By Staff Reporters

COLOMBO - JWT Colombo draws an audience of 1 million Sri Lankans with a one-of-a-kind pandol in support of women's rights for Care International.

CASE STUDY: Finnair completes longest, highest Angry Birds flight

case study social media By Benjamin Li

Finnair teamed up with Rovio, the Finnish creator of Angry Birds, to drive awareness of the airline's new route to Singapore with an Angry Birds themed flight.

CASE STUDY: Huggies goes back to Facebook for 'Gold' campaign

case study By Staff Reporters

Following the previous social media success of the 'Huggies Babies-on-the-go' campaign, Ogilvy & Mather Advertising Hong Kong decided to leverage social media once again to launch a new product, Huggies Gold, primarily engaging those nervous first-time parents and their circles of friends.

CASE STUDY: How Goodyear China embraced a lifetime commitment to safety

case study By Staff Reporters

Goodyear China's 'A lifetime commitment to safety’ campaign took an emotional approach to brand development, by celebrating the passion of the unsung heroes in society who have dedicated their lives to safety

CASE STUDY: How Subway built its brand in Korea

case study korea By Staff Reporters

Subway had a long-term goal to grow its presence in Korea from 40 to 200 stores within two years, and 400 stores within five years. As part of this process, the chain enlisted the services of G2 to raise understanding of the brand and ultimately raise sales.

CASE STUDY: How Huggies uses social media to engage consumers as a challenger brand in Hong Kong diapers 'battlefield'

case study By Staff Reporters

Working with Ogilvy & Mather, Huggies used social platforms to build relationships with Hong Kong consumers beyond first-time parents.

CASE STUDY: How a simple idea helped turn a newspaper around

case study By Staff Reporters

As print media continues to struggle, one newspaper has demonstrated that personal relevance is one way of retaining readership.

CASE STUDY: National Geographic garners 35,000 entries for its 'Live Curious' awards

case study social media By David Seidler

Fox International's National Geographic Channel rebranded its annual documentary-making contest and used social media to drive the number of entries it garnered to a record level.

CASE STUDY: Samsung pairs up with indie band to launch camera

case study digital korea samsung By Emily Tan

To differentiate its new mirrorless camera, the NX100, from the diverse world of digital cameras, Samsung handed the gadget over to indie rock group 'OK Go' and turned them loose.

CASE STUDY: Maxis creates buzz around new devices in Malaysia

case study facebook By Staff Reporters

MALAYSIA - Maxis set out to create conversations around the latest technologies and devices introduced by the telecommunications company in the market.

CASE STUDY: Levi's reaches out to party animals in China

case study levis By Staff Reporters

TBWA Tequila Hong Kong has helped Levi’s new After Dark collection enjoy a 33 per cent increase in sales in Greater China. Its campaign successfully grabbed the attention of 'night party animals' looking for 'party-appropriate' looks in dark colours and slim cuts.