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Snap’s global AR creative lead on turning ads into invitations
arcadia global augmented reality resh sindhu snap ar video

With four out of five brands on Snap seeing strong results with AR ads, Resh Sidhu explains why augmented reality is becoming one of the most powerful tools in a marketer’s arsenal.

No formula is the formula for Indonesia’s viral ad videos
video By Tara Marchelin

While advertising agencies and marketing experts aim to recreate viral video sensations, most will settle for strategies that consistently produce high-engagement content for brands.

Bilibili’s Youth Day video stirs plagiarism claims

china video By Minnie Wang

Bilibili disputes the plagiarism claims on the video, which has already garnered over a million views on the platform.

Google disputes claims of misleading video ad placement
adalytics effectiveness google video By Robert Sawatzky

In a blog post, Google's global video solutions director suggests a recent report about its video partner network is inaccurate.

Six things you should know to power your advertising strategy on Twitter
asia pacific creativity video By Rishabh Sharma

As Twitter evolves as a company, the advertising business has been transforming with it — here’s how to make the most of your marketing strategy on the platform.

How brands can tap into the power of video on Twitter
southeast asia video By Trang Hoang

With Twitter users watching more and more videos — and Southeast Asian markets leading the way with some of the highest global consumption rates — we take a look at some of the ways that marketers can use video to their advantage on Twitter.

The forgotten art of travel marketing: Why video is the most powerful tool in your arsenal
tourism travel video By 90 Seconds

Travel marketers need to think about how they approach consumers differently in 2022. Video content creation platform 90 Seconds explains how to create video campaigns that ensure brands remain ahead of competitors.

Driving consumer engagement with short-form content
content video By Suki Lin

The senior regional director at Nativex on the appeal of short-form videos and how brands can incorporate video content into their creative marketing strategies.

Broadcast still dominates video viewing in Hong Kong
broadcast nielsen ott streaming top of the charts tv video By Staff Reporters

TOP OF THE CHARTS: Latest Nielsen data in January 2022 shows streaming platforms represent only a fifth of Hong Kongers' in-home video consumption, led by YouTube.

Advertisers expect to spend more on DOOH, podcasts, product placement: Kantar
adspend data kantar research streaming top of the charts video By Staff Reporters

TOP OF THE CHARTS: Those categories, as well as TV streaming, are set to see the biggest increases in spend in 2022, according to a new report from Kantar.

Disney+ subscriber growth dips amid streaming slowdown
disney earnings financials revenue streaming video By Mariah Cooper

The streamer added only 2.1 million new subscribers from the previous quarter.

Bilibili's hold on the hearts of Gen Z in China
china gen z video By Minnie Wang

CHINESE PLATFORM SPOTLIGHT: In the first of a new series, we recruit experts to look into the mainland video platform's audience, content, brand usefulness and future prospects.

What Scarlett Johansson's lawsuit against Disney tells us about future of advertising
ott streaming video By Brian Wieser

Stronger streaming services means less TV consumption of ad-supported content, so marketers must build alternative strategies, Group M's Brian Wieser says.

Bond with MGM's back catalogue will prove the perfect marriage for Amazon Prime
amazon content video By Rebecca Candeland

Amazon's acquisition of MGM Studios will enable each party to build their presence in a hugely competitive market.

YouTube and TikTok account for 90% of streaming minutes in SEA
disney hotstar media partners asia netflix streaming top of the charts video By Staff Reporters

TOP OF THE CHARTS: Netflix and Viu lead among the premium services that account for 10% of traffic, but Disney captured 43% of new subscriptions in Q1, according to Media Partners Asia.

Campaign Crash Course: Creating compelling videos for Gen Z

genz video By Staff Reporters

Learn how to make compelling videos for a demographic that requires strong content and relatability.

Disney+ hits 95 million subscribers, gaining momentum on Netflix
disney netflix ott streaming video By Mariah Cooper

The results well exceed Disney’s expectations of hitting 90 million global subscribers by 2024.

Top challenges facing marketers in 2021 — and how to beat them
branding marketing tiktok video By Staff Writer

The platform is ramping up its B2B offerings, allowing marketers to create shoppable creative assets and measure campaign performance.

How Braze helped HappyFresh put their customers first
digital fmcg shopping video By Staff Writer

By leveraging real-time cross-channel campaigns, HappyFresh saw growth in both purchase rates and customer satisfaction.

Primetime disrupted: OTT's impact in Southeast Asia
ott report streaming top of the charts video By Rahul Sachitanand

TOP OF THE CHARTS: As consumers shift their viewing preferences online, advertisers need to find new ways to follow, a report by The Trade Desk suggests.