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Snap’s global AR creative lead on turning ads into invitations

arcadia global augmented reality resh sindhu snap ar video

With four out of five brands on Snap seeing strong results with AR ads, Resh Sidhu explains why augmented reality is becoming one of the most powerful tools in a marketer’s arsenal.

No formula is the formula for Indonesia’s viral ad videos

video By Tara Marchelin

While advertising agencies and marketing experts aim to recreate viral video sensations, most will settle for strategies that consistently produce high-engagement content for brands.

Bilibili’s Youth Day video stirs plagiarism claims

china video By Minnie Wang

Bilibili disputes the plagiarism claims on the video, which has already garnered over a million views on the platform.

Google disputes claims of misleading video ad placement

adalytics effectiveness google video By Robert Sawatzky

In a blog post, Google's global video solutions director suggests a recent report about its video partner network is inaccurate.

Six things you should know to power your advertising strategy on Twitter

asia pacific creativity twitter video By Rishabh Sharma

As Twitter evolves as a company, the advertising business has been transforming with it — here’s how to make the most of your marketing strategy on the platform.

How brands can tap into the power of video on Twitter

southeast asia twitter video By Trang Hoang

With Twitter users watching more and more videos — and Southeast Asian markets leading the way with some of the highest global consumption rates — we take a look at some of the ways that marketers can use video to their advantage on Twitter.

The forgotten art of travel marketing: Why video is the most powerful tool in your arsenal

tourism travel video By 90 Seconds

Travel marketers need to think about how they approach consumers differently in 2022. Video content creation platform 90 Seconds explains how to create video campaigns that ensure brands remain ahead of competitors.

Driving consumer engagement with short-form content

content video By Suki Lin

The senior regional director at Nativex on the appeal of short-form videos and how brands can incorporate video content into their creative marketing strategies.

Broadcast still dominates video viewing in Hong Kong

broadcast nielsen ott streaming top of the charts tv video By Staff Reporters

TOP OF THE CHARTS: Latest Nielsen data in January 2022 shows streaming platforms represent only a fifth of Hong Kongers' in-home video consumption, led by YouTube.

Advertisers expect to spend more on DOOH, podcasts, product placement: Kantar

adspend data kantar research streaming top of the charts video By Staff Reporters

TOP OF THE CHARTS: Those categories, as well as TV streaming, are set to see the biggest increases in spend in 2022, according to a new report from Kantar.

Disney+ subscriber growth dips amid streaming slowdown

disney earnings financials revenue streaming video By Mariah Cooper

The streamer added only 2.1 million new subscribers from the previous quarter.

Bilibili's hold on the hearts of Gen Z in China

china gen z video By Minnie Wang

CHINESE PLATFORM SPOTLIGHT: In the first of a new series, we recruit experts to look into the mainland video platform's audience, content, brand usefulness and future prospects.

What Scarlett Johansson's lawsuit against Disney tells us about future of advertising

ott streaming video By Brian Wieser

Stronger streaming services means less TV consumption of ad-supported content, so marketers must build alternative strategies, Group M's Brian Wieser says.

Bond with MGM's back catalogue will prove the perfect marriage for Amazon Prime

amazon content video By Rebecca Candeland

Amazon's acquisition of MGM Studios will enable each party to build their presence in a hugely competitive market.

YouTube and TikTok account for 90% of streaming minutes in SEA

disney hotstar media partners asia netflix streaming top of the charts video By Staff Reporters

TOP OF THE CHARTS: Netflix and Viu lead among the premium services that account for 10% of traffic, but Disney captured 43% of new subscriptions in Q1, according to Media Partners Asia.

Campaign Crash Course: Creating compelling videos for Gen Z

genz video By Staff Reporters

Learn how to make compelling videos for a demographic that requires strong content and relatability.

Disney+ hits 95 million subscribers, gaining momentum on Netflix

disney netflix ott streaming video By Mariah Cooper

The results well exceed Disney’s expectations of hitting 90 million global subscribers by 2024.

Top challenges facing marketers in 2021 — and how to beat them

branding marketing tiktok video By Staff Writer

The platform is ramping up its B2B offerings, allowing marketers to create shoppable creative assets and measure campaign performance.

How Braze helped HappyFresh put their customers first

digital fmcg shopping video By Staff Writer

By leveraging real-time cross-channel campaigns, HappyFresh saw growth in both purchase rates and customer satisfaction.

Primetime disrupted: OTT's impact in Southeast Asia

ott report streaming top of the charts video By Rahul Sachitanand

TOP OF THE CHARTS: As consumers shift their viewing preferences online, advertisers need to find new ways to follow, a report by The Trade Desk suggests.

Video viewing near saturation point in Hong Kong: OMG

hong kong media netflix omg omnicom media group ott top of the charts video By Staff Reporters

TOP OF THE CHARTS: Hong Kongers watch 67 hours of video a week, as eyeballs shift to social-media sites at the expense of free TV, according to a new report from Omnicom Media Group.

Bilibili’s new markets grow users, but also losses

douyin earnings streaming video By Wenzhuo Wu

Bilibili is confident on its monetization capabilities given the platform’s growing user base across a wider spectrum of demographics.

Aggressive mobile pricing, content help Netflix dominate key SEA markets

media partners asia netflix southeast asia video By Rahul Sachitanand

Netflix remains the largest player across four markets with over 3.3 million subscribers, with Viu in second place with an estimated 2.2 million paying users, according to a Media Partners update.

Social distancing be damned in Tuborg's Vietnam campaign

video By Ad Nut

Interactive video from Happiness Saigon improves as more people watch the same screen together.

TikTok defends its user privacy and security measures after India ban

bytedance douyin india privacy tiktok video By Robert Sawatzky

TikTok India head said app would never share information with the Chinese government and will meet with concerned Indian government stakeholders.

Lockdown blues: Hong Kongers ambivalent about overt use of technology in the pandemic

hong kong streaming technology top of the charts video By Rahul Sachitanand

TOP OF THE CHARTS: Tech usage is on the rise, but they worry about the impact of its overt use on their health.

WeChat makes a grab at China’s MCN industry

china content creators pr public relations tencent video wechat By Yaling Jiang

WeChat has invited MCN agencies to register for a soon-to-be-revealed channel within the super app that will “support more merchants to provide high-quality services to their users.”

Kuaishou imitates competitor's video campaign

china video By Carol Huang

The short-video site mimics an earlier and successful campaign by Bilibili as the platforms vie for attention in advance of the June 18 sales event.

Rubicon Project and Campaign Asia report: A deep dive into programmatic ad buying trends in Asia

ott programmatic video By Staff Writer

OMP is thriving, OTT is on the up and up, although a bias for direct buying is still preventing wider adoption of programmatic.

This Thai ad takes you on a journey, and you will have questions

china video By Ad Nut

The commercial is by Saatchi & Saatchi Thailand, and you should watch it without knowing more than that.

Grab makes an impact with ‘contactless’ campaign during Ramadan

grab indonesia ramadan ugc video By Carol Huang

The company enlisted its workers in Indonesia to shoot a local campaign video that has attracted 9.4 million views on YouTube and 3.3 million on Instagram.

China video site Bilibili raises profile with Youth Day video

china video By Carol Huang

Bilibili purposely made an ‘old-fashioned’ video and distributed it via traditional TV to expand awareness beyond its youthful existing user base.

TikTionary: Video dictionary for a new generation

tiktok video By Staff Writer

TikTok launches TikTionary, an ambitious effort to connect users from different cultural and language backgrounds.

Mobile streaming up by 21.6 billion minutes a week in just four APAC markets

asia media partners asia streaming top of the charts video By Staff Reporters

Everyone knows we're watching a lot more streaming video these days. New research from Media Partners Asia details the growth, and the biggest winners, across Indonesia, Philippines, Singapore and Thailand.

Are we at the start of a CTV boom in APAC?

ctv forrester pubmatic video By Jason Barnes

A Forrester study predicts significant ad spend growth in video over the next 12 months.

Demand for paid Facebook ads crumples as marketing budgets hit by pandemic: Socialbakers

social media video By Staff Reporters

Brands are posting more organic content, and paid budgets are likely being frozen, although signs of a pickup are already visible in parts of Asia, according to a new report.

Teads' new tech extends reach of social campaigns to premium media

social media video By Ben Bold

Platform helps brands reach quality titles such as GQ, Time and Vogue.

As COVID-19 globalises, online chatter morphs to follow local concerns

social media video By Rahul Sachitanand

Across social media and video, country-specific incidents drive traffic and conversations.

In-app video spend more than doubles in APAC: Pubmatic

ad spend programmatic pubmatic top of the charts video By Staff Reporters

Ad spend on in-app video is shooting up, but despite the growth of short-form video apps, long-form viewing on mobile is dominant.

In pursuit of premium video ad budgets, Google is cleaning up its act

chrome google video By Justin Orkin

The crack down on 'disruptive' video ads is as much about positioning YouTube as a premium video ad platform as it is about delivering a better user experience.

Starhub to offer Amazon Prime as a signup perk

singapore starhub video By Staff Reporters

New and renewing mobile customers will get three months of free Prime membership.

TikTok now has a 'channel' on Iflix for its top videos

asia tiktok video

TikTok is to offer a series of compilations of its top-performing videos in a dedicated hub on Iflix. But why?

Online short-video platform touches Chinese hearts with a long TV ad

advertising china video By Ad Nut

Kuaishou made an impression with the longest ad ever played following the CCTV news.

Twitter adds video to promoted trends advertising suite

advertising twitter video By Michael Heusner

Now brands can attract even more eyeballs to their ads on Twitter's explore tab.

TikTok: how to create effective UGC strategy?

tiktok ugc video By Staff Writer

Increasingly, brands are leveraging UGC for their marketing campaigns. But not all get it right. What is the most effective way to utilise UGC? How can brands communicate with their target audiences meaningfully? Akira Suzuki, head of X Design Center at TikTok Ads Japan, gives us a few tips.

TikTok: speaking to consumers in an age of distrust