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ott

The untapped potential of OTT for Singapore marketers
advertiser engage audience nexxen ott By Amresh Kumar

Based on a recent study by Nexxen, marketers in Singapore have much to gain in terms of effectiveness and ROI with OTT advertising.

India’s digital shift: Open internet emerges as adland’s new frontier
ctv ott the trade desk

The Trade Desk’s general manager, Tejinder Gill tells Campaign that as the open internet reshapes digital advertising, it’s only a matter of time before ad budgets align with this shift.

Navigating the rise of SSPs in CTV: A media buyer's guide
adtech connected tv ctv ott By Shawn Lim

Supply-side platforms are bundling CTV inventory into curated deals, often mixing in less desirable content or resold inventory. Campaign examines why this practice raises concerns about quality and value, and how buyers can stay ahead.

The evolving OTT landscape in APAC
ctv ipg mediabrands ott UM By Sharon Soh

With a surge in digital consumption, APAC is now very much at the forefront of the OTT revolution—driven by local content and technological advancements. UM's Sharon Soh unpacks the thriving OTT landscape in the region.

Can Netflix scale its advertising business?
advertising amazon disney netflix ott streaming By Matthew Keegan

In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.

Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
ctv netflix ott By Joseph Arthur

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.

StarHub to offer CTV ads via TV menu activation
adtech connected tv ctv ott starhub By Staff Reporters

As competition increases across the CTV landscape, StarHub is looking to make the most of its assets for TV advertising.

What the Disney—Reliance merger means for marketers in India
disney ott streaming By Shawn Lim

As Disney's long-standing efforts to establish a presence in India seem to have paid off with the newly-announced Reliance merger, we take a preliminary look at what the deal signifies for marketers in the world's most populous nation.

Nielsen rolls out CTV measurement for APAC advertisers on YouTube
ctv google nielsen ott youtube By Shawn Lim

As free ad-supported television (FAST) content on platforms like YouTube continues to grow in Asia-Pacific, Nielsen is expanding its connected TV capabilities across 11 markets.

Is consolidation the inevitable path forward for the Indian OTT market?
ott By Campaign India Team

SOUNDING BOARD: We ask experts to delve into the factors shaping the future of OTT in India, exploring whether collaborations or innovative disruptions will define the OTT industry in the coming years

Netflix posts US$1.9 billion operating income for Q3 2023, up 25% from this time last year
ctv netflix ott streaming By Shawn Lim

Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues continues to be a challenge.

Netflix ad chief Jeremi Gorman to exit, replaced by Amy Reinhard
ctv netflix ott By Jessica Heygate

Gorman set to depart around one year after she joined the streaming service to establish its first advertising product.

Media buyers look forward to Amazon's ad tier as Disney+ draws mixed response
amazon ctv disney ott By Shauna Lewis

Amazon will introduce ads to its standard offering, which appears to promise larger audiences than Netflix and Disney+ alternatives.

Disney to 'learn' from Netflix’s mistakes with launch of ad tier, buyers say
disney netflix ott By Shauna Lewis

Buyers expect Disney to give November's ad-tier launch a 'soft release, heavy restrictions on the brands they will take on board and limited targeting'.

FAST on the rise in APAC: What advertisers should know
adtech ctv media ott By Shawn Lim

FAST (free ad-supported television) platforms offer a mix of scheduled programming and content that can be accessed on-demand. Campaign finds out how FAST is growing in APAC and how advertisers can tap into it.

Not all subscribers are equal: what economics of different customers mean for APAC
disney hotstar meta netflix ott By Ian Whittaker

Media and tech platforms are less likely invest in APAC markets in the short term, where most users still generate only a fraction of the revenue raised by those in North America and Europe.

How OTT networks are revolutionising sports media and brand sponsorships
media ott sports streaming By Shawn Lim

Sports organisations such as One Championship and K-League are redefining the world of sports media by creating new over-the-top (OTT) strategies. We explore how they are leveraging tech to deliver sports content directly to consumers through digital platforms.

Campaign Crash Course: Developing your screen strategy with addressable TV
ctv ott By Staff Reporters

In this lesson, Finecast's Alex Lowes provides a five-minute tutorial on how advertisers can make sense of a high-growth and innovative industry like TV.

Rising costs push consumers to rethink streaming services: What should platforms do?
ctv disney netflix ott streaming By Shawn Lim

Consumers in APAC are willing to accept ads in exchange for free content. Should streaming services bundle AVOD options to make their content more affordable and accessible?

Brands invest cautiously in Disney+ and Netflix
disney netflix ott By Jessica Heygate

Advertiser appetite for new ad-supported streaming platforms has cooled as user uptake lags, tools remain limited and brands seek guaranteed ROI.