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disney

Disney's 1,000 role cuts underway, marketing and brand functions impacted

disney layoffs By Staff Reporters

The redundancies to centralise marketing under Asad Ayaz were confirmed via an internal staff memo. CEO Josh D’Amaro said, “this is hard”, but necessary to streamline operations.

Netflix launches new children's app to bolster gaming vertical
disney gaming netflix By Staff Reporters

The Philippines was among Netflix's first test markets for the app.

OpenAI shuts down Sora, billion-dollar Disney deal comes to an end
ai ads disney open ai By Staff Reporters

The generative AI video app, positioned as a breakthrough in text-to-video technology, has been scrapped less than two years after its launch.

Disney brings a scribble to life in a Christmas story full of heart
christmas 2025 christmas advertising disney By Charlotte Rawlings

And it's set to the piano version of You’ve Got a Friend in Me.

Disney sets sail: VP Sarah Fox on the brand’s cruise bet in Asia
campaign campaign 360 cruise disney disney adventure tourism By Minnie Wang

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.

What India's streaming shakeup means as JioCinema and Disney+ Hotstar merge into JioHotstar
advertising disney hotstar jiocinema jiohotstar jiostar streaming By Campaign India Team

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.

Tech on Me: Political tension meets platform drama
baidu disney elon musk google meta x By Rahat Kapur

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.

Top 10 brands a decade on: How Disney and Samsung outflanked Boeing and Volkswagen
disney samsung volkswagen By Robin Langford

The behaviour of once iconic brands like Boeing and Volkswagen, ranked highly in 2014 have now dropped out of the new FutureBrand Index. But what is the secret to modern brand success?

The impact of social media on brand boycotts in Asia
boycotts carma disney starbucks By Staff Reporters

A new study by Carma unpicks the role social media played in propelling boycotts targeted towards Starbucks, Disney and Skechers in Malaysia and Indonesia, and how brands can bounce back from them.

Disney banks on storytelling to keep content magic alive
disney storytelling By Shawn Lim

Disney chairman Josh D’Amaro took the stage at HubSpot Inbound in Boston last week to discuss the company’s focus on storytelling, navigating weakening demand, and the role of immersive experiences in uniting Disney’s physical and digital worlds.

It's time to clean up Telegram
apple disney By Shawn Lim

TECH ON ME: Telegram’s founder lands in handcuffs, sparking a firestorm over brand safety—while Apple makes an aggressive push to dominate India’s digital landscape. That, and more in our weekly tech digest.

Reliance Industries gets go-ahead for $8.5 billion merger with Disney
disney india media By Campaign India Team

Reliance and its affiliated entities will maintain control in the newly merged company, holding 63.16% of the stake, while Disney retains a 36.84% stake.

Can Netflix scale its advertising business?
advertising amazon disney netflix ott streaming By Matthew Keegan

In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.

What the Disney—Reliance merger means for marketers in India
disney ott streaming By Shawn Lim

As Disney's long-standing efforts to establish a presence in India seem to have paid off with the newly-announced Reliance merger, we take a preliminary look at what the deal signifies for marketers in the world's most populous nation.

Disney merges media business with Reliance in $8.5 billion joint venture
disney By Campaign India Team

The partnership will involve the integration of Viacom18's media operations into Star India through a court-approved scheme of arrangement.

Why Disney, Fox and Warner Bros. Discovery are teaming up on sports — and the challenges they will face
disney sports streaming warner bros discovery By Alison Weissbrot

Pooling together resources will allow the companies to more aggressively compete with deep-pocketed tech giants, but they risk cannibalising their own linear businesses, according to analysts and media buyers.

Disney’s Epic investment answers the ‘should we be in gaming?’ question
disney gaming By Brandon Doerrer

Gaming advertisers say the new question brands should ask is ‘how will we go to market?’

Disney brings more automation and shopability to its ad products
advertising ai automation disney media spend By Jessica Heygate

The media giant is also ramping up its self-serve capabilities to reduce ad tech fees.

Brands are fascinated by—and terrified of—public domain Mickey Mouse
disney By Brandon Doerrer

Social media managers couldn’t tell if hopping on the first big meme of 2024 was a genius or terrible idea.

Disney CEO Bob Iger says company has moved from ‘fixing’ to ‘building’
disney By Jessica Heygate

Media conglomerate posts profit hike as it reins in costs to support its streaming evolution.