A new study by Carma unpicks the role social media played in propelling boycotts targeted towards Starbucks, Disney and Skechers in Malaysia and Indonesia, and how brands can bounce back from them.
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The impact of social media on brand boycotts in Asia
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We mustn’t let artificial intelligence make us dumb
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While AI continues to change how we work, Andrew Nicholls at Carma Asia says the need for human intelligence to find meaning in these advances is more important than ever.