As more global brands like Starbucks and Burger King sell key stakes in Chinese operations to local partners to speed up digital, product, and cultural localisation, what lessons are multinationals learning?
True
starbucks
Starbucks to sell majority stake in China business
starbucks
starbucks china
Starbucks’ China arm will remain headquartered in Shanghai and continue to operate its 8,000 stores, with ambitions to grow to 20,000.
Why Western coffee giants are losing ground in China's coffee boom?
china
coffee
luckin coffee
starbucks
China added 12,000 coffee shops last year, but why are Western giants like Starbucks falling behind local upstarts? Campaign breaks down where they’re losing the plot.
After another quarter of same-store sales declines, Starbucks needs a caffeine boost
coffee company
starbucks
starbucks rewards
The brand could use a double shot of strategy to course correct.
Starbucks attracts bids for China business, denies full exit
china
luckin coffee
starbucks
starbucks china sale
Starbucks is weighing a China restructuring reportedly worth up to US$10 billion, with bids from suitors including Centurium Capital, which is Luckin Coffee’s largest shareholder.
Starbucks APAC VP Samuel Fung steps down
cmo exit
samuel fung
starbucks
The former VP of Product and Marketing is a two-time Campaign Power List honoree. He exits the role after nearly 12 years with the company.
The anti-trend trend: How Starbucks aspires to use 'simplicity' to face rivals
cmo conversations
samuel fung
starbucks
the cmos mo
thecmosmo
THE CMO'S MO: Inspired by Apple, Starbucks Asia's marketing head, Samuel Fung, is blending tradition and innovation with a back-to-basics approach to build loyalty in a competitive market.
The impact of social media on brand boycotts in Asia
boycotts
carma
disney
social media
starbucks
A new study by Carma unpicks the role social media played in propelling boycotts targeted towards Starbucks, Disney and Skechers in Malaysia and Indonesia, and how brands can bounce back from them.
Asia-Pacific Power List 2024: Samuel Fung, Starbucks
apac
asia
asia pacific
cmo
marketing
power list
samuel fung
starbucks
Fung is a digital innovator and one who constantly challenges the status quo. His knack for identifying timely partnerships has delivered exponential growth for the coffee giant.
Starbucks x Blackpink: Buzz for the brand yet bother for the customer?
influencer marketing
starbucks
The phenomenal campaign across Asia achieved record brand sales in-store as well as online. Still, if a collaboration leaves patrons blacked out and pinked in, it raises questions about the shortcomings of influencer marketing.
Asia-Pacific Power List 2023: Erin Silvoy, Starbucks
apac
asia
asia pacific
cmo
marketing
power list
starbucks
Silvoy has overseen a series of successful launches and innovative partnerships for Starbucks in the region, resulting in year-on-year growth for the brand.
Starbucks unveils last campaign by Iris
starbucks
The spot follows a woman’s creative business venture.
Starbucks pulls brand out of Russia
starbucks
The American coffee giant follows McDonald’s in exit following business suspension.
Cannes Lions: 'Project Free Period' wins creative strategy Gold for Stayfree and DDB Mudra
cannes lions
starbucks
The winners of the Creative Strategy and Creative Data Lions were announced on Tuesday.
Malcolm Gladwell: Brands have to conform to a new model of consumer expectations
starbucks
The journalist and author makes an argument for what’s different about the post-pandemic world, and how brands should re-think their rulebooks.