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coffee

Why Western coffee giants are losing ground in China's coffee boom?

china coffee luckin coffee starbucks By Minnie Wang

China added 12,000 coffee shops last year, but why are Western giants like Starbucks falling behind local upstarts? Campaign breaks down where they’re losing the plot.

Suntory Boss Coffee fuels celeb chef Andy Hearnden

andy hearnden australia coffee its friday suntory boss coffee By Staff Reporters

The ANZ campaign from the Japanese coffee brand was created by Its Friday and aims to celebrate ambition and the desire for constant reinvention.

Luckin Coffee to take on Starbucks in Hong Kong—will its strategy work?

brand health check china coffee luckin coffee By Minnie Wang

BRAND HEALTH CHECK: Ahead of Luckin Coffee's Hong Kong debut, Campaign asks experts if the brand's China playbook can translate to success in a new, highly competitive market.

Is ‘new Chinese style’ coffee just another guochao aesthetic?

china coffee dao insights oped opinions By Miranda Jarrett

It is only in the last few years that quality coffee has become a yuppie pursuit in Chinese cities. Their beautiful and meditative décor offers a reprieve from hurried city life.

Coffee hunk wars: Pitt takes on Clooney with role in De'Longhi campaign

coffee By Shauna Lewis

The campaign will run until the end of 2021.

Hugh Jackman transitions from villain to hero in hilarious coffee ad

australia coffee murderous beasts By Ad Nut

If you think the actor is a nice guy in real life, well, you’re wrong.

China’s Sinopec launches coffee brand with 27,000 locations

china coffee starbucks By Jingjing Ma

The petrol company aims to sell three types of coffee branded like gasoline varieties at its convenience stores nationwide.

What chance does Tim Hortons have in China?

china coffee starbucks tim hortons By Jingjing Ma

Given China’s crowded and innovative coffee and quick-serve food market, we asked branding consultants what the Canadian coffee and quick-serve food outlet should think about as it enters the mainland.

Coca-Cola buys $5.1 billion Costa for 'strong coffee platform'

china cocacola coffee By Omar Oakes

Coca-Cola is buying high-street coffee chain Costa in a $5.1bn (£3.9bn) deal as it moves into the hot drinks market for the first time and eyes an expansion of the brand globally.

A storm in a coffee cup: Should Starbucks worry about Luckin in China?

china coffee opinion starbucks By Jerry Clode

The upstart in this 'blue versus green' battle for mug-share has interesting differentiators, from pricing to experience and a focus on the workplace, Jerry Clode argues.

7-Eleven taps coffee culture to froth its image

7eleven coffee hong kong interview" macau retail video By Robert Sawatzky

A multimillion Hong Kong dollar campaign for a new premium brew blends outdoor, print and social media in Hong Kong and Macau.

Can Starbucks stay on the boil in Asia?

brand health check coffee Publicis starbucks By Olivia Parker

BRAND HEALTH CHECK: Starbucks is buying big into China—but it may all amount to a hill of beans.

Caffeine fixation: McCafe aspires to the cafe culture

coffee DDB mcdonalds By Soon Chen Kang 江欣珍

McCafe Hong Kong's new campaign wants consumers to know that its brew is not inferior.

Starbucks ups investment in China after strong sales growth

china coffee starbucks By Simon Gwynn

Coffee empire to acquire the 50 percent of the China business it does not own from partners Uni-President Enterprises and President Chain Store.

Moving Suntory tribute is uncharacteristically light on product shots

coffee By David Blecken

Boss coffee built a commentary around professional commitment and friendship.

Cambodian coffee chain blends local and international flavours

coffee starbucks By Galathee Salze-Lozac’h

How homegrown brand Brown Coffee is luring local millennials away from the international chains.

Keeping up with China’s caffeine buzz

china coffee marketing By Li Mei Foong

As Chinese coffee consumers switch between fresh brews and instant coffee, competing brands are shaping each others’ long-term strategy.

Arkr Digital takes over Starbucks China social-media account from JWT

china coffee social media starbucks By Jenny Chan 陳詠欣

SHANGHAI - Starbucks China seems to have dialled down its social-media marketing recently, leading incumbent agency JWT to resign from the business last month in favour of other clients "willing to invest in more interesting digital work", according to industry sources.

Singapore EDB uses power of caffeine to forge business connections

coffee tsla By Matthew Miller

SINGAPORE - The Singapore Economic Development Board (EDB) is sending a unique delegate to trade shows where executives who are looking for business opportunities in Asia congregate: a coffee machine that dispenses the beverage only when two people introduce themselves to get it started.