The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to inject playfulness in their campaigns. The question then—does it sell, or is it just a social-media talking point?
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7eleven
How personality test MBTI penetrated the marketing world
7eleven
automotive
china
japan
mbti
October advertiser of the month: 7-Eleven
7eleven
apac advertiser of the month
brandindex
Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.
