DBS’s 60-hour TikTok livestream and retail tie-ups, GrabPay’s PayLater push, and Maggi’s campaigns drove the strongest lifts in consumer ad recall in August.
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DBS, GrabPay and Maggi see biggest ad awareness gains in Singapore: YouGov
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Advertisers of the month for June in Thailand: Lazada, King Power, and Dairy Queen
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These brands saw jumps in advertising awareness in Thailand in June onYouGov's BrandIndex, led by Lazada and its '6.6 Super Wow Sale' campaign.
Advertisers of the month in Australia: Budget Direct, Uber Eats & WhatsApp
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These brands saw jumps in advertising awareness in Australia in May onYouGov's BrandIndex, led by Budget Direct and its 'Balloons' campaign.
Advertisers of the month in Malaysia: Watsons, Milo, and Nivea
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The three brands led advertising awareness gains in Malaysia during the month of January, with Watsons’ Chinese New Year campaign achieving the highest visibility.
November APAC advertiser of the month: Taobao, Louis Vuitton, and Chanel
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The three brands lead in advertising awareness gains in Hong Kong this month, with Taobao’s Double 11 campaign dominating public attention.
October advertiser of the month: 7-Eleven
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Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.
September APAC advertiser of the month: Apple
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Apple's marketing might for the new iPhone launch registered a substantial ad awareness spike in Singapore, edging out Huawei and Samsung's gain, according to a YouGov survey.
June APAC advertiser of the month: Lazada
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Lazada dominates ad awareness in Singapore with an impressive surge, backed by a creative multi-channel campaign and blockbuster 6.6 sales event.
May APAC advertiser of the month: AEON
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Retail chain Aeon leads the ad game with a six-point surge in May’s brand awareness. Meanwhile, Super Super and Visa also saw substantial ad awareness gains during that time.
April APAC advertiser of the month: Brand's Thailand
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The Thai health supplements brand soared in ad awareness index with Songkran-themed products and a road safety campaign.
January APAC advertiser of the month: Pocky
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Pocky's promotional brand blitz with a limited-edition Prosperity Gift Box recorded a leap in advertising awareness in Singapore.
December APAC advertiser of the month: MTR Corporation
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MTR's partnership with Foodpanda, ten F&B services, and WWF towards a green future for Hong Kong registers ad awareness spike.
November APAC advertiser of the month: Lay's
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YouGov crunches the numbers to find how Lay’s Stax up on ad success with an innovative campaign and a Lazada partnership.