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milo

Advertisers of the month in Malaysia: Watsons, Milo, and Nivea

apac advertiser of the month milo nivea watsons yougov By Staff

The three brands led advertising awareness gains in Malaysia during the month of January, with Watsons’ Chinese New Year campaign achieving the highest visibility.

Is brand sponsorship enough for Asian sports?

branding milo sports sports marketing By Preston Tan

As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.

Nestlé's latest campaign could’ve gone the extra Milo

ad nut milo By Ad Nut

Some may like it hot, some may like it cold, but Ad Nut can't seem to mix with this campaign at all.

Milo positions itself as a sports drink in Vietnam

milo ogilvy vietnam By Ad Nut

The beverage brand seemingly takes a page from Nike in a campaign from Ogilvy Vietnam and Sweetshop director Noah Conopask.

The town comes to a halt when the Milo van arrives

milo By Ad Nut

A campaign for Milo van collectibles by The Secret Little Agency features no Milo van.

IPG Mediabrands wins Milo digital work in Malaysia

ipg mediabrands milo By Byravee Iyer

MALAYSIA - Nestle has chosen IPG Mediabrands for digital work on Milo after a multi-way pitch, according to sources.

Milo taps Red Communications for digital business in Indonesia

indonesia milo By Byravee Iyer

INDONESIA - Independent digital agency Red Communications beat three other agencies to pick up Nestle Indonesia’s Milo business.

Milo's crowdsourcing campaign rolls out across Singapore

milo singapore By Racheal Lee

SINGAPORE – Milo Singapore received more than 40 video entries for its 'Me & my Milo' crowdsourcing campaign with Mindshare. The winning entries are now promoting the beverage online and in cinemas.