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vietnam

No kids, no problem? Why Vietnam’s Gen Z is choosing financial autonomy over traditional milestones

gen z vietnam By Staff Reporters

Vietnam's Gen Z are embracing DINK (Dual Income, No Kids) values as a survival strategy, controlling 92% of spending while delaying traditional milestones amid rising costs.

Women to Watch 2025: Ninh Tran Nguyen An, Mondelez Kinhdo

advertising apac leadership marcomms media mondelez kinhdo ninh tran nguyen an vietnam women to watch women to watch 2025 By Staff Reporters

From launching Cannes-winning campaigns to empowering local entrepreneurs through AI, Ninh is proof that marketing done right can shape communities and culture.

How Vietnam makes influencer marketing work

vietnam By Matthew Keegan

With some brands allocating up to 40% of digital spend into influencer-led commerce, Vietnam is a useful case study in how social platforms, creators and sales have fully converged.

Why creative agencies should stop doubting and start leading

ai artificial intelligence creative creativity media mullenlowe mullenlowe mishra saby mishra vietnam

In an age flooded with AI, the real threat to the creative industry isn’t technology—it’s the defeatist narrative that undermines the very people who build culture and meaning, says Saby Mishra, CEO MLM Vietnam.

The CMO's MO: Techcombank's marketer brings the marathon mindset to banking

financial services techcombank the cmos mo thecmosmo vietnam By Nikita Mishra

Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.

From pitch to pint: Heineken campaign sets stakes on knee slides

heineken le pub Leo Burnett vietnam By Ad Nut

The campaign by LePub Singapore and Leo Burnett Vietnam rewards fans with discounts based on the length of football stars' knee slides after a goal.

Vietnam’s top 50 brands

campaign360 milieu samsung shopee top 50 brands top50brands vietnam vietnam airlines By Matthew Keegan

See why Shopee tops the Vietnam list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.

Phibious and Innocean partner to boost business development in Vietnam

korea vietnam By Staff Reporters

The partnership will give an edge to Korean brands and businesses looking to expand in Vietnam, one of the fastest-growing markets in Southeast Asia.

Vietnamese shoe brand Biti’s teams up with young local artists

Dentsu vietnam By Staff Reporters

INSPIRATION STATION: 40 artists across a range of sectors showcase images to reflect the country’s progress in the last four decades.

Touching Pepsi film aims to bring Vietnamese overseas workers home for Tet holiday

lunar new year pepsi vietnam By Ad Nut

A heart-wrenching film by Ki Saigon reflects the reality faced by Vietnam's migrant and blue-collar workers abroad, soliciting donations to bring them home.

Crafty beer campaign in Vietnam swaps cheap brews for premium

alcohol beer happiness saigon vietnam By Ad Nut

Vietnamese Belgian-style brewers Belgo figured out how to get people to take a chance on their more expensive, premium product.

Creative Minds: Why Tien Nguyen loves B&W and everything in between

creative minds vietnam By Staff Reporters

Get to know the associate creative director of VMLY&R Vietnam who is into novels, tattoos, Charles Dickens, the late Queen, and Leica cameras, in no particular order.

Havas Group appoints CEO and MD in Vietnam

havas vietnam By Staff Reporters

The Group recently ended its partnership with its local affiliate and will re-establish its full-service Village model in Vietnam.

Can VinFast become a global electric vehicle brand?

electric vehicles elon musk tesla vietnam By Rahul Sachitanand

BRAND HEALTH CHECK: The Vietnamese brand will need to find a niche for itself in the face of Tesla's overwhelming presence and the acceleration of legacy vehicle makers towards electric propulsion.

Nestlé Vietnam consolidates media and ecommerce account with GroupM

ecommerce groupm media vietnam By Shawn Lim

The remit begins on October 1, 2022 and runs until December 2025. 

Mindshare makes three leadership appointments in APAC

groupm media mindshare vietnam wpp By Staff Reporters

Shankar Rajagopal is chief client officer in the region, Ashish Thukral replaces him as CEO of Mindshare and m/SIX Vietnam, while Preeti Mascarenhas will head strategy and product.

Publicis shuffles leadership in Vietnam

leadership Publicis vietnam By Rahul Sachitanand

Lukasz Roszczyc has stepped down as CEO and media leader Francois Goddet will return to Europe midyear, to be replaced by Kate Bayona-Garcia and Vineeth Dhruvan, respectively.

Mattress company offers support for bike-nappers

vietnam By Ad Nut

AD NUT's PICK OF THE WEEK: For delivery drivers who want to steal some shuteye during their hectic days, mattress seller RU9 and Happiness Saigon came up with a supportive upgrade.

Can Vietnam become the next China for luxury brands?

china luxury vietnam By Adina-Laura Achim

The luxury industry has pursued every opportunity in China’s high-growth market. Yet, thus far, it has ignored this other market in the Asia-Pacific region.

Former Vero employee launches PR agency in Vietnam

vietnam By Staff Reporters

The agency’s strengths are said to be its strong relationships with the media and influencers in Vietnam.

Heineken asks whether pandemic romance can survive the end of lockdown

heineken japan Publicis vietnam By Ad Nut

A couple meets and connects online in a hard-to-resist romantic ad shot in Tokyo. But what happens when Lola and Charlie finally meet up in real life?

Netflix catapults up Vietnam's top 100 brands

vietnam

Vietnamese consumers favour brands that have provided entertainment and delivery services, home staples and affordability.

Vingroup drives away as Vietnam's top local brand

vietnam

Vingroup's global EV ambitions and its commitment to aid in the pandemic have helped it get the cream over Vietnam's number one dairy manufacturer, which has topped the ranking for several years.

Mullenlowe Mishra consummates pact with condom-maker Karex in Vietnam

mullenlowe mishra vietnam By Rahul Sachitanand

The agency will work with the condom manufacturer to drive social conversation and consumer engagement in the sex-shy market.

Ampverse buys SBTC Esports in Vietnam

esports vietnam By Staff Reporters

The deal will allow the firm to scale its community of over 5 million followers and amplify its merchandise line.

Dat Bike rides with Happiness Saigon as creative partner

happiness saigon vietnam By Rahul Sachitanand

The FCB-affiliated agency will consult on Dat Bikes’s creative, campaign strategy and communications.

Happiness Saigon launches free consultancy for small businesses

fcb happiness saigon vietnam By Rahul Sachitanand

Inspired by local blue collar workers using street stickers to advertise their businesses, this initiative aims to help small business owners hobbled by the pandemic get back on their feet.

'The High School' teaches an air-quality lesson in Vietnam

happiness saigon vietnam By Matthew Miller

An NGO called GreenID and Happiness Saigon hosted students at a classroom 461 meters up to highlight pollution's impact on young minds.

'Let’s put a smile on that face', says Happiness Saigon

happiness saigon murderous beasts vietnam By Ad Nut

A mask with your smile printed on it? We’re not so sure.

'Action over advertising': Pandemic proves defining moment for Vietnam's national brands

brands vietnam

ASIA's TOP 1000 BRANDS: Vietnamese consumers back companies that provided crucial relief during the throes of Covid-19 and continued to evolve and advertise in trying financial times.

Vietnam's top 100 brands: Brands who localise make major gains in high-velocity market

brands vietnam

ASIA's TOP 1000 BRANDS: Asia's bright spot continues to see major fluctuations in categories like travel and FMCG, while Louis Vuitton reaps benefits of local marketing.

Vinamilk, Vingroup dethrone Samsung in Vietnam's strongest local brands

brands vietnam

ASIA's TOP 1000 BRANDS: Vietnam's number one dairy manufacturer and its largest conglomerate have dethroned electronics giant Samsung for the first time.

Health and local brands take higher priority in Vietnam

brands vietnam By Nielsen

Vietnamese consumers remain cautious about the outlook, which translates to buying more staples, prioritising health and supporting local brands more, according to Nielsen.

Gojek marks unified brand launch with first multi-market regional campaign

forsman bodenfors gojek thailand vietnam By Robert Sawatzky

New work by Forsman & Bodenfors Singapore envisions a world where everything 'flows' as Gojek's unified brand is introduced in Vietnam and Thailand.

Milo positions itself as a sports drink in Vietnam

milo ogilvy vietnam By Ad Nut

The beverage brand seemingly takes a page from Nike in a campaign from Ogilvy Vietnam and Sweetshop director Noah Conopask.

Omnicom merges TBWA Group Vietnam and F\adigital

omnicom vietnam By Rahul Sachitanand

Tan Nguyen promoted to CEO of TBWA Group Vietnam.

How a local male-grooming brand is shifting its Vietnam F1 dreams to another gear

f1 grand prix Marico vietnam By Robert Sawatzky

X-Men shampoo took prime positioning as an early local F1 partner ahead of the inaugural Vietnam Grand Prix. Then came COVID-19.

Watch: Vietnam government releases catchy coronavirus PSA

pr vietnam By Ad Nut

This jingle featuring dancing viruses is making Ad Nut shake its tailfeathers.

Nimble marketers can benefit from changes in Vietnamese consumer purchases: Nielsen

brands consumer nielsen vietnam By Rahul Sachitanand

Personal care, frozen foods, online grocery could benefit from enforced COVID-19 consumption changes

Energy drink spotlights Vietnam's everyday heroes

DDB vietnam By Ad Nut

The TVC for M-150's Vietnam debut, by DDB and Tribal Worldwide, carries more meaning than you might realise.

How Philips got CTRs 5X the average from a hard-to-reach premium audience in Vietnam

case study digital vietnam By Staff Reporters

CASE STUDY: Working with Moblaze and Inmobi, the company served rich-media ads to mobile users living in upscale apartment buildings, achieving not only a remarkable clickthrough rate but also solid sales increases.

Electronic brands nosedive in Vietnam, but Oppo bucks anti-made-in-China trend

vietnam

Chinese brands amongst biggest hit by electronics slide in Vietnam’s top local brands; while Brand Korea is at an “all-time high”.

FMCG brands reshuffle in Vietnam’s growing consumer market

vietnam

In Vietnam's fast-growing economy consumers are quick to switch allegiances, especially in the FMCG category.

Vietnam’s Vingroup takes on Asia’s giants

vietnam

Vietnam’s largest conglomerate is expanding its portfolio, pursuing a share of the country’s smartphone market that is majority controlled by South Korea’s Samsung and China’s Oppo.