Vietnam's Gen Z are embracing DINK (Dual Income, No Kids) values as a survival strategy, controlling 92% of spending while delaying traditional milestones amid rising costs.
True
vietnam
Women to Watch 2025: Ninh Tran Nguyen An, Mondelez Kinhdo
advertising
apac
leadership
marcomms
media
mondelez kinhdo
ninh tran nguyen an
vietnam
women to watch
women to watch 2025
From launching Cannes-winning campaigns to empowering local entrepreneurs through AI, Ninh is proof that marketing done right can shape communities and culture.
How Vietnam makes influencer marketing work
vietnam
With some brands allocating up to 40% of digital spend into influencer-led commerce, Vietnam is a useful case study in how social platforms, creators and sales have fully converged.
Why creative agencies should stop doubting and start leading
ai
artificial intelligence
creative
creativity
media
mullenlowe
mullenlowe mishra
saby mishra
vietnam
In an age flooded with AI, the real threat to the creative industry isn’t technology—it’s the defeatist narrative that undermines the very people who build culture and meaning, says Saby Mishra, CEO MLM Vietnam.
The CMO's MO: Techcombank's marketer brings the marathon mindset to banking
financial services
techcombank
the cmos mo
thecmosmo
vietnam
Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.
From pitch to pint: Heineken campaign sets stakes on knee slides
heineken
le pub
Leo Burnett
vietnam
The campaign by LePub Singapore and Leo Burnett Vietnam rewards fans with discounts based on the length of football stars' knee slides after a goal.
Vietnam’s top 50 brands
campaign360
milieu
samsung
shopee
top 50 brands
top50brands
vietnam
vietnam airlines
See why Shopee tops the Vietnam list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.
Touching Pepsi film aims to bring Vietnamese overseas workers home for Tet holiday
lunar new year
pepsi
vietnam
A heart-wrenching film by Ki Saigon reflects the reality faced by Vietnam's migrant and blue-collar workers abroad, soliciting donations to bring them home.
Crafty beer campaign in Vietnam swaps cheap brews for premium
alcohol
beer
happiness saigon
vietnam
Vietnamese Belgian-style brewers Belgo figured out how to get people to take a chance on their more expensive, premium product.
Creative Minds: Why Tien Nguyen loves B&W and everything in between
creative minds
vietnam
Get to know the associate creative director of VMLY&R Vietnam who is into novels, tattoos, Charles Dickens, the late Queen, and Leica cameras, in no particular order.
Can VinFast become a global electric vehicle brand?
electric vehicles
elon musk
tesla
vietnam
BRAND HEALTH CHECK: The Vietnamese brand will need to find a niche for itself in the face of Tesla's overwhelming presence and the acceleration of legacy vehicle makers towards electric propulsion.
Publicis shuffles leadership in Vietnam
leadership
Publicis
vietnam
Lukasz Roszczyc has stepped down as CEO and media leader Francois Goddet will return to Europe midyear, to be replaced by Kate Bayona-Garcia and Vineeth Dhruvan, respectively.
Mattress company offers support for bike-nappers
vietnam
AD NUT's PICK OF THE WEEK: For delivery drivers who want to steal some shuteye during their hectic days, mattress seller RU9 and Happiness Saigon came up with a supportive upgrade.
Former Vero employee launches PR agency in Vietnam
vietnam
The agency’s strengths are said to be its strong relationships with the media and influencers in Vietnam.