The “weird art kid” from Manila is now a creative director in Myanmar, a career built on ideas that go against the grain and clients brave enough to bring them to life.
True
Leo Burnett
Creative Minds: 'What we do, is still worth fighting for'
cheil
Leo Burnett
mango myanmar group
Publicis
Creative Minds: 'Carry that childlike wonder and curiosity through adulthood'
creative minds
dentsu creative
Leo Burnett
Whether he’s helping people send personalised Hari Raya songs or creating stories that simply make someone smile, Dentsu Malaysia’s creative director believes the work should feel real.
Leo without the Burnett is still brimming with creative ambition
amitesh rao
artificial intelligence
Leo Burnett
publicis groupe south asia
rajdeepak das
Following its global rebrand, Leo India is sharpening its focus on business-led creativity—balancing campaign delivery with a growing appetite for strategic mandates and international relevance.
Publicis Groupe unites Leo Burnett and Publicis Worldwide under new Leo network
Leo Burnett
Publicis
worldwide
The network includes 15,000 people across 90 countries.
Leo Burnett and OMD lead Agency of the Year APAC awards
agency of the year
aoy 2024
Leo Burnett
msl
OMD
publicis groupe
Publicis Groupe led in creativity, PR, and culture, with OMD dominating media.
Publicis and OMD shine at SEA's Agency of the Year
aoy 2024
bbh
Leo Burnett
McCann Worldgroup
OMD
omnicom
publicis groupe
UM
Leo Burnett and BBH Singapore stole the spotlight, as OMD took home media glory.
Dentsu & Publicis excel at Campaign's Greater China Agency of the Year 2024
aoy 2024
Dentsu
greater china
Leo Burnett
Dentsu Creative leads Agency of the Year Greater China awards winning the most metals, while Leo Burnett scoops the most Golds.
Creative Minds: Nutthida Patthanhatirat thrives on big ideas and even bigger dreams
creative minds
digitas
Leo Burnett
thailand
This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.
McDonald’s lights up festive season with ‘satisfying’ Christmas campaign
festive advertising
Leo Burnett
mcdonalds
The campaign was created by Leo Burnett.
FCB India's Dheeraj Sinha on commanding agency results and self-respect
dheeraj sinha
Leo Burnett
Marking one year in his role as CEO of FCB Group India and South Asia, Sinha sits down with Campaign to discuss building a culture of “swag, not arrogance," his intense leadership style, and empowering young talent.
Superloop wants to set Aussies free from slow internet
australia
Leo Burnett
superloop
The campaign urges Australians to stand up to their expensive internet providers by bringing back an iconic meme from the early 2010’s: planking.
McDonald’s China’s CGO on 'kidult' marketing and super-fan power
china
fast food
Leo Burnett
mcdonalds
McDonald’s China's chief growth officer, Yabin He, tells Campaign that he deprioritises ROI in place of emotional connections and targeting the 'inner child' of consumers.
Leo Burnett’s new Australia CEO embraces innovation, ethical AI, and absurdism
australia
Leo Burnett
publicis groupe
In an interview with Campaign, Clare Pickens says creativity isn’t about awards—it’s about solving real business problems with bold, memorable ideas. She also champions humour and absurdism as essential tools.
McDonald's reimagines famous movie scenes for Indonesia campaign
fast food
food
indonesia
Leo Burnett
mcdonalds
The fast-food brand tries to deliver a blockbuster campaign but is overshadowed by the movies it attempts to replicate.
From pitch to pint: Heineken campaign sets stakes on knee slides
heineken
le pub
Leo Burnett
vietnam
The campaign by LePub Singapore and Leo Burnett Vietnam rewards fans with discounts based on the length of football stars' knee slides after a goal.
Creative Minds: Michelle Walsh's favourite work was inspired by her grandparents
creative minds
Leo Burnett
The Leo Burnett creative explains while the campaign was not her most awarded piece of work or even her most creative, it holds a special place in her heart.
Oreo urges Chinese consumers to ‘stay playful’
china
Leo Burnett
oreo
Publicis
In a nation known for over-work, over-studying and pressures to achieve, Oreo seeks to bring back China’s 5,000-year-old culture of play with its new ‘Art of ‘Play’ brand platform in collaboration with Publicis.
FCB India appoints Ashima Mehra as CEO
ceo appointment
fcb
Leo Burnett
Mehra has over 18 years of experience and was most recently at Leo Burnett India.
Leo Burnett and Rapp’s double-AOY wins should inspire, not frustrate
aoy
Leo Burnett
Both agencies' success demonstrates brighter days are possible for all shops.
Gatorade advocates for more play areas in urban spaces
Leo Burnett
From vacant parking lots to deserted streets, Gatorade and Leo Burnett are revolutionising urban environments into vibrant play zones in India.