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heineken

Heineken holds review to 'streamline' global creative and media
heineken By Beau Jackson

Campaign understands the media and production review is being run together, and creative is being run separately.

Playing it safe won’t cut it: Heineken and Standard Chartered on bold marketing in APAC
all that matters branded heineken standard chartered all that matters branded heineken standard chartered By Marielle Descalsota

As 90% of brands expand into new-language markets, at All That Matters 2025, marketers say bold risks, cultural authenticity and fan-driven creativity are now table stakes.

Playing it safe won’t cut it: Heineken and Standard Chartered on bold marketing in APAC
all that matters branded heineken standard chartered all that matters branded heineken standard chartered

As 90% of brands expand into new-language markets, at All That Matters 2025, marketers say bold risks, cultural authenticity and fan-driven creativity are now table stakes.

Rooftop Revival: How Heineken is tackling the loneliness epidemic in cities
experiential marketing heineken proximity paradox rooftop revival urban isolation By Matthew Keegan

Heineken's global head of brand, Nabil Nasser and LePub's global CEO, Bruno Bertelli, talk exclusively to Campaign about Rooftop Revival, a pioneering campaign that reimagines city rooftops to solve the paradox of urban isolation in the digital age.

Heineken trusts Korean football fans with keys to unmanned bars
activations beer football heineken korea sports By Ad Nut

An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.

Coachella: The California music festival-turned ‘marketing mecca’
coachella entertainment heineken music neutrogena Red Bull By Julia Walker

Reflecting on memory-making brand moments from 818 Tequila, Neutrogena, Pinterest and more as we head into Coachella weekend two.

Heineken wants you to crack open a cold one… for your face?
ad nut beer heineken heineken silver lepub singapore skincare the work By Ad Nut

The beer brand’s latest campaign blends skincare and lager in a smooth, if not surreal, crossover aimed at Gen Z and beauty lovers alike.

Lunar New Year goodies: APAC's Year of the Snake campaigns
apple chinese new year 2025 heineken lunar new year lunar new year 2025 mcdonalds rhb bank By Staff Reporters

Presenting our annual roundup of LNY advertising from 2025.

Kantar BrandZ Most Valuable Southeast Asian Brands: How meaningful difference and innovation are powering brand growth in Southeast Asia
heineken kantar mondelez By Campaign Staff

We present a selection of key insights on creating successful brands in Southeast Asia from the launch event of the second edition of Kantar BrandZ Top 30 Most Valuable Southeast Asian Brands. Please register to view the full on-demand video from the event.

Heineken urges socialising over sipping for International Beer Day
heineken le pub By Alessandra Scotto di Santolo

The campaign was created by LePub.

Heineken creates beer insurance for accidental spillage during Euro 2024
heineken By Ben Bold

Campaign also includes free 'Pint-chos' to protect pub-goers from spilled beer.

From pitch to pint: Heineken campaign sets stakes on knee slides
heineken le pub Leo Burnett vietnam By Ad Nut

The campaign by LePub Singapore and Leo Burnett Vietnam rewards fans with discounts based on the length of football stars' knee slides after a goal.

Would you order a beer by emulating the sound of zooming cars?

alcohol formula one heineken By Staff Reporters

To coincide with the Australian Grand Prix, Heineken has created a campaign that aims to make its beer synonymous with the sounds of the F1.

Connected creativity ignites business transformation
heineken mim haysom publicis groupe suncorp By Staff Writer

Leaders at Publicis Groupe, Heineken, and Suncorp share how embedding creative thinking at the heart of a business can empower its growth.

Max Verstappen steers anti-drink-driving ad for Heineken
heineken By Charlotte Rawlings

The campaign was created by Le Pub.

Colleagues left behind at work can haunt you at the bar, Heineken says
heineken le pub By Ad Nut

An eerie Instagram teaser for the campaign by Le Pub APAC featuring actor Park Hyung Sik picked up millions of views in advance.

Unilever, Heineken and PepsiCo join ITV’s retail media trial
heineken pepsico unilever By Arvind Hickman

More than a dozen FMCG advertisers are testing ITV’s Matchmaker solution ahead of a July launch.

Uncaged to engaged: Tiger Beer shifts 2023 festive message from achieving to enjoying the moment
beer heineken By Robert Sawatzky

Campaign speaks exclusively to Tiger’s global brand director about its new film, experiential stunt, and the research behind it showing the pressure to achieve faced by younger Asians, especially during festive times.

Branding revealed for Heineken’s new ‘whisky-infused beer’
alcohol heineken By Staff Reporters

The new beer blend was launched in Cambodia with the help of Elmwood Singapore behind the brand’s visual identity.

Heineken takes KOLs on an Alpine adventure for global Edelweiss campaign
alcohol beer heineken kol marketing By Rahul Sachitanand

For a new global campaign, the premium beer brand aimed to leverage local content creators from its various markets. We speak to the global director of Heineken's international premium beer portfolio about how this was done.