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Inside Somersby’s ‘no-nonsense’ brand positioning with K-pop’s Yeonjun

alcohol Carlsberg kpop rommel fuentebella somersby tomorrow x together txt yeonjun By Matthew Keegan

Campaign exclusively chats with Carlsberg Asia’s senior director, Rommel Fuentebella, about Somersby’s new tagline and campaign, with a sprawling Asia push that enlists K-pop idol Yeonjun.

Meet Lemon Man, Cass Beer's new mascot

alcohol beer cass gut korea By Staff Reporters

In its latest work since opening a new Singapore office, GUT unveils a brand platform for Korean beer Cass, spotlighting its lemony range.

Beach please: Corona crowns world’s best beaches for 100th birthday

ab in bev alcohol beach beer corona wieden kennedy By Staff Reporters

In a new platform to commemorate its 100th anniversary, the beer brand expands on its ‘This is Living’ proposition to celebrate sandy beaches and turquoise waters.

BWS’ new ad says 'take your time'—even if you’re already late

advertising alcohol australia BMF carat By Ad Nut

BMF’s latest campaign for the Aussie beverage giant features a procrastinating partygoer who hilariously proves that 'on my way' can mean anything but.

Would you order a beer by emulating the sound of zooming cars?

alcohol formula one heineken By Staff Reporters

To coincide with the Australian Grand Prix, Heineken has created a campaign that aims to make its beer synonymous with the sounds of the F1.

Carlsberg appoints global media agency to $229 million account

alcohol Carlsberg media agencies media buying By Shauna Lewis

Shortlist comprised Wavemaker Global, iProspect and Zenith.

‘Greatness is hers to take’: Budweiser and Messi rally fans ahead of Women’s World Cup

alcohol budweiser sports marketing By Ben Bold

Campaign created by Wieden & Kennedy.

Three UK ad bodies call for rethink of Scottish alcohol ban proposal

alcohol By Staff Reporters

In a rare move, the AA, ISBA and IPA have jointly denounced the plan.

Why Serena Williams was in two Super Bowl ads for alcohol brands

alcohol celebrities super bowl By Brandon Doerrer

Brands have to make concessions when working with the world’s biggest stars.

Should we be calling time on adland's booze culture?

adland alcohol By Caroline Parkes

If you can do a dry January, maybe you can do a dry 2023.

BrewDog names CMO amid trio of appointments

alcohol beer By Ben Bold

The CMO role has been resurrected after it was shelved in 2019.

Agencies line up for Stoli vodka business

alcohol By Daniel Farey-Jones

Global creative review understood to have reached shortlist stage.

The making of a ‘trashy’ bar

alcohol australia DDB sustainability By Staff Reporters

An activation by DDB Sydney features landfill waste used to build a bar from scratch for 1800 Tequila.

Crafty beer campaign in Vietnam swaps cheap brews for premium

alcohol beer happiness saigon vietnam By Ad Nut

Vietnamese Belgian-style brewers Belgo figured out how to get people to take a chance on their more expensive, premium product.

Qatar's Budweiser beer ban ‘a storm in a pint cup’

alcohol budweiser football By Arvind Hickman

Sports marketing leaders say the last minute U-turn on Bud selling alcoholic beer at World Cup games has been blown out of proportion.

Branding revealed for Heineken’s new ‘whisky-infused beer’

alcohol heineken By Staff Reporters

The new beer blend was launched in Cambodia with the help of Elmwood Singapore behind the brand’s visual identity.

Budweiser kicks off World Cup campaign with Messi, Neymar and Sterling

alcohol beer budweiser football wieden kennedy wk By Campaign India Team

Watch the film conceptualised by Wieden+Kennedy.

Asahi Super Dry reviews global creative account

alcohol asahi By Imogen Watson

It is working with The Observatory International in London.

Fold7 wins back Carlsberg global creative account

alcohol Carlsberg By Ida Axling

The agency has worked with Carlsberg for more than 10 years.

Heineken takes KOLs on an Alpine adventure for global Edelweiss campaign

alcohol beer heineken kol marketing By Rahul Sachitanand

For a new global campaign, the premium beer brand aimed to leverage local content creators from its various markets. We speak to the global director of Heineken's international premium beer portfolio about how this was done.