True

beer

A rousing speech about making your beer dreams come true
atimeplace balter balter brewing co beer By Staff Reporters

Balter Brewing Co’s cheeky new campaign parodies motivational speeches to remind us all that good beer is within reach.

Meet Lemon Man, Cass Beer's new mascot

alcohol beer cass gut korea By Staff Reporters

In its latest work since opening a new Singapore office, GUT unveils a brand platform for Korean beer Cass, spotlighting its lemony range.

Heineken trusts Korean football fans with keys to unmanned bars
activations beer football heineken korea sports By Ad Nut

An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.

Beach please: Corona crowns world’s best beaches for 100th birthday

ab in bev alcohol beach beer corona wieden kennedy By Staff Reporters

In a new platform to commemorate its 100th anniversary, the beer brand expands on its ‘This is Living’ proposition to celebrate sandy beaches and turquoise waters.

Tiger Beer paints Singaporeans with a broad brush
beer singapore teeth tiger beer By Ad Nut

In a local take of its ‘You Never Roar Alone’ platform, the beer brand manages to reduce Singaporean youth to a group that favours superficiality.

Heineken wants you to crack open a cold one… for your face?
ad nut beer heineken heineken silver lepub singapore skincare the work By Ad Nut

The beer brand’s latest campaign blends skincare and lager in a smooth, if not surreal, crossover aimed at Gen Z and beauty lovers alike.

Vanilla Ice is ice cold in hilarious beer campaign
ad nut beer By Ad Nut

The 90's rapper is back to help New Zealanders show up before their beers blow up in this DB Breweries campaign by Special.

Slay to pay Kiwi beer machine is awesome for some
beer By Ad Nut

Thinkerbell's beer dispenser for guitar virtuosos made for New Zealand's Panhead Custom Ales is a dream come true for old guys who have been waiting for this all their lives.

Nativa turns used beer bottles into rain gauge meters to support Colombian farmers
beer sustainability By Sabrina Sanchez

The initiative gives farmers the ability to measure rainfall to protect their crops.

Uncaged to engaged: Tiger Beer shifts 2023 festive message from achieving to enjoying the moment
beer heineken By Robert Sawatzky

Campaign speaks exclusively to Tiger’s global brand director about its new film, experiential stunt, and the research behind it showing the pressure to achieve faced by younger Asians, especially during festive times.

Vattanac's Dragon dark beer launch aims to savour the moment

beer tsla By Staff Reporters

TSLA conceptualises a slower, methodical take on entering the Dragon, Cambodia's first homegrown dark beer as a beverage to enjoy, not chug.

BrewDog names CMO amid trio of appointments
alcohol beer By Ben Bold

The CMO role has been resurrected after it was shelved in 2019.

Crafty beer campaign in Vietnam swaps cheap brews for premium
alcohol beer happiness saigon vietnam By Ad Nut

Vietnamese Belgian-style brewers Belgo figured out how to get people to take a chance on their more expensive, premium product.

Budweiser kicks off World Cup campaign with Messi, Neymar and Sterling
alcohol beer budweiser football wieden kennedy wk By Campaign India Team

Watch the film conceptualised by Wieden+Kennedy.

Desperados global beer campaign celebrates creativity and the unusual

beer By Gurjit Degun

'Pour some unusual on your usual' has been created by We Are Pi.

Heineken takes KOLs on an Alpine adventure for global Edelweiss campaign
alcohol beer heineken kol marketing By Rahul Sachitanand

For a new global campaign, the premium beer brand aimed to leverage local content creators from its various markets. We speak to the global director of Heineken's international premium beer portfolio about how this was done.

Stella Artois bares all in Unfiltered campaign
alcohol beer By Charlotte Rawlings

The 30-second TV spot is certainly cheeky, in more ways than one.

Budweiser's APAC CMO on 'effortless marketing'
alcohol beer branding budweiser china cmo marketing By Minnie Wang

Matt Che expands on building a beer empire in the region, sticking to its brand purpose through inclusivity while celebrating seasonal events and using experiential tech to leverage consumer insights.

Lion’s rebrand for James Squire beer is anything but ordinary
alcohol beer By Shawn Paul Wood

The campaign by Milk+Honey United takes on an epic Game of Thrones-like tale to introduce its new brand.

Son Heung-Min kicks off multi-market Tiger Beer campaign
apac beer heineken marketing Publicis By Matthew Miller

Exclusive: The beer's global brand director explains why the Korean-born Tottenham Hotspur football star is the perfect ambassador for the ambitious 'Year of Your Tiger' campaign.