In China's crowded market of 289 million fans and no shortage of noise, Adidas simply laces up and gets on with the work.
True
the work
Crocs uses dancing mannequins to show the human side of the brand
advertising
the work
The work from Flower Shop is ‘Wonderfully Unordinary.’
Pepsi gets (polar) bearish on the competition in savage Super Bowl spot
advertising
pepsi
the work
The live action and CGI animated Taika Waititi-directed spot anchors a full-blown takeover in support of the cola brand’s popular Pepsi Challenge revival.
No minibar? No problem. CCIA NSW helps hotel lovers brave the wild
camping
glamping
mockumentary
the work
wiredco
Wired Co.'s latest campaign translates room service into campfire realness—with a mockumentary and more than 250 camping terms you didn’t know you needed.
Aldi redefines value with humour, hi-vis, and hommus
advertising
aldi
australia
BMF
the work
In a cheeky twist on grocery advertising, Aldi Australia and BMF ditch the fluorescent aisles for the bush.
Heineken wants you to crack open a cold one… for your face?
ad nut
beer
heineken
heineken silver
lepub singapore
skincare
the work
The beer brand’s latest campaign blends skincare and lager in a smooth, if not surreal, crossover aimed at Gen Z and beauty lovers alike.
Tiffany & Co. goes blue for ocean preservation
campaign
lc
pantone
the work
tiffany and co
Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.
Skoda’s Elroq takes cues from nature’s cleverest critters
fcb london
skoda
the work
volkswagen
Developed by FCB London, the global campaign playfully showcases how the world—and all creatures within it—inspire and shape ideas.
EY launches global film focusing on next generation
essencemediacom
ey
fink different
global campaign
the work
The campaign was created by Fink Different.
Googlies on Google: A curiosity-driven game for search
the work
The campaign, conceputalised by Ogilvy India, aims to make the simple task of searching for information on Google into a curiosity-driven, interactive search experience.
Lavazza ad teams up robot with US stars of The Office
the work
The global campaign featuring Steve Carell and John Krasinksi was created in-house.
The latest Deadpool trailer is actually a (subliminal) Heinz ad
cinema advertising
the work
The campaign by Rethink and Maximum Effort was inspired by Deadpool's ketchup-red outfit and Wolverine's mustard yellow one.
Pizza Hut becomes ‘official sponsor of dominoes’
dominos
groupm
groupm china
mindshare
Pizza Hut
Publicis
the work
yum brands
The campaign was created by Iris Worldwide.
Laid-off creatives strike a nerve with comedic #OpenToWork film
advertising
creativity
linkedin
the work
Feeling the stress of announcing their availability on LinkedIn, a group of creatives banded together to document their experience in a comedic film—and sparked a movement in the process.
