The latest Deadpool trailer is actually a (subliminal) Heinz ad
The campaign by Rethink and Maximum Effort was inspired by Deadpool's ketchup-red outfit and Wolverine's mustard yellow one.
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Pepsi's Quebec summer campaign is sealed with a kiss
Created by Anomaly, "Ici, Quand on aime, on aime” (“Here, when we love, we love”) uses kissing as a representation of Quebecers' passion for the things they love. Including Pepsi.
It may feel like the Colbert decision was about Trump. It probably wasn’t
The economic realities of broadcast television suggest that the show’s disappearance from late night was inevitable.
Havas CEO says it is ‘not in discussions with WPP’
Yannick Bolloré has called his French holdco “one of the most acquisitive groups in the industry,” but downplayed speculation about a deal with struggling WPP.
Brands must eradicate the 'insight famine' to find success: Cannes Lions
The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.
Polestar takes (subtle) aim at Tesla as EV wars heat up
The new OOH campaign from Forsman & Bodenfors is promoting big rebates for Tesla owners.
‘Nice little advertising business you got there. Be a shame if something happened to it’
Media reports indicate that Interpublic Group is being pressured to spend more with X, or its Omnicom deal could face resistance from owner and Donald Trump ally Elon Musk.
Rethink has wrapped perhaps the steamiest week in its history
The “Toy Stories” campaign for sex toy company Dame follows its sexy film for Doritos, starring Walton Goggins.
Andrea Cook departs Interpublic Group
Cook was most recently McCann’s global innovation officer, while also leading the agency’s North American L’Oreal business.
WFA dissolves brand safety coalition GARM following X lawsuit
The abrupt announcement comes just days after the organisation and several advertisers, including Unilever and Mars, were accused by X of illegally withholding spending from the social media platform.
Why an Australian whisky wants to take down Canada’s Olympians
Coastal Stone Whisky, with some help from a Canadian creative, is actually targeting Canadian Club whisky
Brand safety tops list of concerns for programmatic advertisers: WARC
The survey of 100 programmatic experts found that verification, viewability and measurement are also among the common worries
This EP is music to the ears of neurodivergent restaurant-goers
Created by Innocean, with Grayson Music and Jazz Hands Music Place, "Breaking Barriers" is background music specifically designed for those with autism.
Trump vs. late-night: Why the joke’s no longer funny
This week's abrupt cancellation of Jimmy Kimmel is a defining moment that underscores the vital role advertisers play in supporting the media that allows comedians to make jokes at politicians' expense.
Journalists and PR people don’t have to be friends, but we rely on each other
Reporters may not always be your friend, but it doesn't mean they're your enemy either, opines The Message co-founder Chris Powell.
How a mistreated monkey led to a marketing opportunity for IKEA
When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.