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‘You had the entire rainbow’: Pantone’s ‘Cloud Dancer’ sparks creative criticism

pantone By Staff Reporters

Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.

Tiffany & Co. goes blue for ocean preservation

campaign lc pantone the work tiffany and co

Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.

Pantone taps Huge for global 'earned-first' campaigns

global ipg pantone By Lindsay Stein

The wins comes a week after the IPG shop appointed Fullscreen Media's Pete Stein as global CEO.

Colour me successful: why it's time to reconsider what your palette is saying

design pantone By Olivia Parker

'Millennial pink' may be a fad — but it has lasted longer than expected. In a world where visuals are king, what other colour trends are important for brands seeking recognition online?