State Street CMO: Banking needs to stop talking about itself
Hannah Grove discusses the reputation issues of banks, ESG concerns in Asia and the lasting impact of her company's "Fearless Girl" statue.
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Mind the gap: How gender inequality in marketing compares to other industries
Marketing and advertising are not alone in dealing with gender inequality. Olivia Parker looks at what lessons can be gleaned from other industries.
Stereotypes, quotas and the need for awards celebrating women
Three judges for Campaign's Women Leading Change Awards dig into misunderstandings about women in leadership positions, the qualities that make great female leaders and more.
Giant popcorn mascot v. Power Rangers AR experience: who wins?
Isobar's creative director (and massive Power Ranger fan) spills the beans on what could be the future of cinema immersion.
Rise of the all-powerful data science undergrads
As rocketing demand for data gurus sends salaries into orbit, educational institutions are ramping up efforts to train the next generation of talent to plug the gap.
International Women's Day: 12 APAC chiefs on what they would change for women
CEOs and key players in the marketing and media world share their vision of a brighter future for women—and how to make it happen.
Tricky APAC millennials want more rewards in exchange for brand loyalty
Young shoppers offer their custom according to which brands give them the most love, and they are weary of your old-fashioned loyalty programmes.
10 of the best APAC mental health campaigns (and 1 dud)
In support of World Mental Health Day, we bring you 10 of our favourite campaigns that have helped raise awareness of issues from depression to anxiety—and one lesson in what not to do.
Giphy's Alex Chung: Why advertisers love branded GIFs
The founder and CEO of the phenomenally popular search engine for GIFs started monetising his business last year in the US—and has plans to extend sponsored GIF slots to the rest of the world.
Triple winners McCann Health: "We're at the top of our game"
CANNES IN SHORTS: Global chief creative officer Matt Eastwood and Wendy Chan of McCann Health Shanghai on the campaign that won them the first Pharma Grand Prix in three years—and the first Pharma Grand Prix for China ever.
Rankin: Quitting harmful social media made me more creative
CANNES IN SHORTS: The world-renowned photographer tells Campaign about the moment he realised the social platforms he was using were affecting his mental health, and why he's happier embracing what he calls 'JOMO' — the 'joy of missing out'.
Facebook APAC head speaks of "massive" efforts to remove harmful content
VIDEO: Interviewed at Campaign360 the week before the Christchurch attacks, Neil Stewart's remarks now hold greater significance in the light of what happened.
Watch: Magna global chief on the "critical" value of agencies
Andy Zonfrillo took some time at Campaign360 to share his thoughts on in-housing, internal client relationships and the challenges of agency life today.
New Vicks campaign could mark Publicis' awards comeback, says creative chief
As Vicks' second 'Touch of Care' video for India goes viral, Bruno Bertelli talks cyber-bullying, China, and the value of a good creative today.
Making a statement: when fashion meets protest
When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right.
Spikes jury chief Cristovao: Please, no more lip-service to causes
The head of Google Brand Studio in APAC is president of the Digital, Digital Craft and Mobile juries at Spikes Asia 2018—and she already has a list of things she's hoping not to see.
2018 is the year of the GIF: Spikes Media president Amrita Randhawa
The CEO of Mindshare Asia Pacific discusses the media discipline's unique place in the industry and her favourite recent game-changing campaigns ahead of judging at the year's Spikes Asia.
Let's stop 'innovation for innovation's sake': Spikes jury chief Peltoniemi
The President of the Innovation jury at Spikes Asia 2018, Tuomas Peltoniemi, discusses Asian creativity and what he'd like to see more—and less—of in his category entries.
Date announced for annual media charity fundraiser
The event raises much-needed funds for the Hong Kong children's charity Mother's Choice.
MullenLowe Lintas Group names new India leadership
The group has made internal promotions, appointing Amer Jaleel as group chairman and Virat Tandon as group CEO.
'China is not for everyone': readers respond to Delmus Credle's BBDO China account
Our story sparked a debate about what it is like to work in China as a foreigner. Some feel it's necessary to let "linguistic misunderstandings" slide; others feel the company in question could do much better. Do you agree?
The ugly truth about why I left BBDO China after just a year
Delmus Credle resigned from his role as head of planning at BBDO Shanghai because of comments that he claims related to his nationality, skin colour and sexuality, which he felt were degrading and unacceptable.
Can these ambitious marketing students prove their degree was worth it?
While industry-specific degrees give some people more confidence, others conclude that early hands-on experience is a lot more valuable.
New Zealand's top 100 brands
Consumers from New Zealand took part in Nielsen's survey on the top consumer brands for the first time this year.
New Zealand's top local brands
We asked in-market experts what factors make the national airline, a beloved candy maker and a buy-and-sell site come out on top?
New Zealand's top mobile brands
We asked in-market experts to explain what ASB Bank and others are doing right.
Zaha Hadid stunner launches in Macau
“There’s barely a right angle in the whole place.”
40 Under 40 2017: Deadline extended to September 8
The deadline for nominating your future leaders for our annual 40 Under 40 list has been extended to September 8.
"You can't win Southeast Asia without winning Indonesia" says Go-Jek founder
The founders of two of Indonesia's most successful companies talk growth strategies and international competition in their country's highly attractive market environment.
'Experimental' Asia leads world in uptake of customer-experience tools
Faced with an increasingly large array of customer-experience tools, companies can learn from APAC, which is way ahead on adoption, according to a new study by Bain & Company.
Colour me successful: why it's time to reconsider what your palette is saying
'Millennial pink' may be a fad — but it has lasted longer than expected. In a world where visuals are king, what other colour trends are important for brands seeking recognition online?
Centennials don't care about your brand's good reputation
A new study by Dentsu Aegis Media looks into the buying habits of 16- to 23-year-olds in Southeast Asia.
Once written off as 'boring', Zendesk now has 19,000 Asian customers
Mikkel Svane, CEO of the "unicorn" customer-service platform, explains how the coolest startups are doing things differently and why no Gen Z customer will ever want to speak to a human.
Sorrell a 'very small dot in the rearview mirror': Superunion CEO
In Asia to see how his newly formed company is settling in, Jim Prior talks to Campaign Asia-Pacific about the agency's future, the impact of a pending trade war in China and how to avoid homogeneity in an age of mass digital transformation.
75% of execs see ads appearing beside undesirable content
Global executives think brands must be responsible for where their advertising appears, a new Reuters survey reveals, and that well-known news brands are trusted far more than social media platforms.
Driving Manulife's brand overhaul with a brighter shade of green
The insurance firm's CMO, Francesco Lagutaine, takes Campaign Asia-Pacific behind the scenes of the company's new look—which originated in Asia—and explains why his design team is currently engrossed in a T-shirt competition.
Are event budgets shrinking?
What goes up but never comes down? Venue costs and overheads that are eating into event budgets, apparently.
The unusual shared existences of co-chief creative officers
How do co-ECDs navigate being their agency's creative engine and manager to their teams, as well as an effective, empathetic partner?
The 'chaotic beauty' of adland in Bangladesh
With its economy growing great guns and a youthful, content-hungry population, this is a market primed to channel its artistic heritage towards great advertising.
40 under 40: Meet 2017's class of APAC marketing-communications achievers
These young professionals stand out as drivers of growth and progress.
Women to Watch 2018: Top talents in APAC marketing and communications
Meet 40 women whose achievements, we hope, will inspire, delight and astound you—and quite possibly make you realise you're not working hard enough.
40 Under 40: 2018's class of young leaders in APAC marketing and communications
The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.
“It's Not That Hard” to make unconscious bias front of mind
Saatchi & Saatchi New Zealand worked with a group of C-level bosses to drive inclusion in workplaces by highlighting how easy it is to avoid bias, in a campaign for International Women's Day.
Bad ads disguised as content undermine trust: Dow Jones revenue chief
Ahead of his appearance at Campaign360, Dow Jones' new global chief revenue officer Josh Stinchcomb discusses innovating on custom content, shiny new ad tech tools and navigating changing audience habits.
FCB's Susan Credle: Young job-hoppers "just creating stuff, not building brands"
The agency's global CCO talks about her worries for role-switching millennials, why we're about to see a "beautiful change" in favour of creativity and how work from New Zealand might change post-Christchurch.
Ian Czencz resigns from Atomic 212
The MD of the Sydney branch leaves to focus on strategy, according to the agency.
Thailand's love affair with Chanel, and other luxury brands
The French fashion house is Thailand's fourth most popular brand, according to our consumer data.
How AIS used influencers to become Thailand's top local brand
Partnerships with the pop stars and cut-through social campaigns have helped the mobile phone operator rise up the charts of Thais' favourite brands to hand out with the big internationals in the top 10.
Why Thailand really likes all things Japanese
From cosmetic shops to discount chains and all kinds of food in between, Thai people are big fans of Japanese exports.
Asia, it's time to move on from lazy stereotypes: Cheil
Three senior women from Cheil's India, South Korea and China offices told Campaign Asia about the moment they realised they'd all worked right up until the day before they gave birth; and why Asia's media landscape needs to catch up with reality and ban clichés in ads.
On the ground in Cannes: Editors' diary, day 2
Today's agenda for our editors includes hearing Tencent's new luxury products report, meeting some of the great and good from McCann, whose Shanghai team has been winning big already, and finding out whether Lovot the Japanese robot is as cute as everyone says.
On the ground in Cannes: Editors' diary
Campaign Asia-Pacific editors will be running up and down the Croisette all week, bringing you their unique perspectives from inside the Palais and out, from the beach house sessions to the industry one-on-one interviews. If you couldn't make it this year, live it vicariously.
What Cannes wants to talk about? Quitting social media
Conversations at Cannes kept returning to the negative influence of social media on mental health, with other strands of the same discussion touching on harmful agency-client working relationships and the introduction of psychological "safe spaces" at work.
Cathay CMO knew this ad would "stir hornet's nest"
Speaking exclusively at CampaignComms yesterday, Ed Bell revealed what really happened when the ban of the airline's ad featuring a gay couple sparked controversy in Hong Kong and around the world.
Coke stuns Asia with near-total knockout of Pepsi except in Thailand
Coca-Cola reigns supreme among more than 470 beverage brands in Asia Pacific.
Heineken, Johnnie Walker still Asia's favourite alcohol, but some markets put local way ahead
While the international giants have a firm hold on some parts of Asia, homegrown brands such as Moutai in China, McDowells in India and San Miguel in the Philippines still win out with their home markets.
Bear Brand on the up; and why Vietnam favours KitKats
The reigning names in food categories across Asia held onto their spots in 2019. But there is interesting movement further down the chart, and between markets.
20 equality actions everyone should take by 2020
The APAC CEO of Wunderman Thompson, Annette Male, outlines 20 actions she thinks adland should take to move the needle on equality and diversity in the workplace, from policies on harassment to pay parity.
Indian adland's #MeToo is not over: "Anger makes things happen—and women are mad as hell"
Sexual harassment is endemic, a systemic "rot" at the heart of the industry, says advertising's Cindy Gallop. She is sure that in India's adland, where the #MeToo movement appears to have slowed, just as in the rest of the world, there are many more developments to come.
Look around your office. Is it serious about diversity? Take our survey
Campaign and Kantar invite you to take our survey assessing how much companies in Asia have achieved in their pursuit of "diversity", whether it relates to gender, age, race or any other factor. One participant will win a ticket to our Women Leading Change event in Singapore, to hear the results.
Merger creates Myanmar's largest ever marcomms agency, ERA
The joining of two pioneer shops, Echo and RevoTech, is a first for the frontier market. Echo's Anthony Larmon explains why the move is of "huge significance" on both an industry and a personal level—and how ERA hopes to make communications cool again.
"Everything would be better if we had more women": Tara Ford
We talk to the executive creative director of DDB Sydney about the idea of being labelled a "female ECD", the lack of role models for women in advertising and raising four children alongside a successful career.
Bangladeshi farmers switch veg for first bank accounts
Grey Dhaka brought Bangladesh's United Commercial Bank and the grocery company Shwapno together in this effort to help farmers convert their spare food into savings.
How to recognise (and stop feeling) imposter syndrome
Recruitment expert Jacqui Barratt and psychologist Lissy Puno dispel myths about this commonly felt phenomenon, looking into its origins, how to identify it in yourself and others, and how to get yourself out of the cycle.
“My question for the industry’s men: ‘Hey, when are you going to realise? It’s time.’”
Gabriela Guerra successfully campaigned against discrimination in Brazil's 'Young Lions' competition. Here the 2019 Cannes 'See It Be It' finalist shares her thoughts on equality (lacking), the overwork epidemic and the creative benefits of living in her new home, Singapore.
Police arrest man for defaming Utopeia's Sudarshan Banerjee in #MeToo posts
The development comes after Banerjee initiated police proceedings when sexual harassment claims against him caused a business loss of over US$1 million and the resignation of over 40 staff members, according to his lawyer.
Game of Ads: Lavish activations abound as GoT returns
Is DDB and Foxtel's 2,000 square metre virtual graveyard built to 'honour' late Game of Thrones characters excessive? Exceptionally so—but it's all in the spirit of the unbridled hype surrounding the final season of the HBO series.
Stigma? Amgits! Edelman team's mental-health campaign wins PRHK competition
A smart idea to help people realise that they treat mental health differently to physical health in Hong Kong will see the winning team from Edelman travel to the Cannes Lions this year.
100 of the best ads from Asia Pacific (according to us)
We could have called it the 'ultimate' list of best work from the region, but that would offend our appreciation of the variety of subjective responses to creativity. So we ask for your faith in our judgement—and for your help to expand this epic list from 50 to 100.
BBDO expands 'Heels of Steel' diversity project
BBDO is extending its Heels of Steel talk series to more Southeast Asian markets, inviting female speakers to come and inspire young employees.
Google makes the Top 10
The brand is extremely popular with Asian consumers—for more than just its search capabilities. Could it be the future No. 1 brand in the Top 1000?
Solid Samsung still Asia's favourite brand
The past 12 months have seen Samsung dial up the social awareness campaigns and release a string of hot new products—but it's the brand's size and 'traditional' marketing methods that keep it at the top, say experts.
"Women to Watch gave me the credibility, conviction and confidence to get my voice heard"
Last year's Women to Watch candidates tell us what making the list has meant to them and why they'd encourage others to nominate themselves. Nominations are now open for the 2018 list — enter before the deadline on July 20.
Campaign opens 2018 Women to Watch nominations
We are delighted to open nominations for the annual Women to Watch list, celebrating high achieving women in Asia's marketing and media industry.
Tangrams announces new 2018 jury presidents
With the entry deadline approaching, Asia-Pacific's largest effectiveness and strategy awards announces two new jury presidents.
Australia's top 100 brands for 2018
Amazon landed in Australia last year in a climate of shattered consumer trust. Which brands have been the most—and least—successful at keeping Australians' custom?
Coca-Cola, Uber Eats gain favour: New Zealand's top 100 brands
How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?
Are social-media brands feeling the impact of NZ's criticism?
Under closer-than-usual scrutiny this year in New Zealand for various reasons, few of them good, how are consumers responding to the top tech and social media platforms?
Google and Facebook will obey Australia's laws or leave, says ACCC
The chairman of the Australian consumer watchdog says the country will act alone if necessary to regulate the tech giants.
Why don't 'chief children's officers' exist in every big tech firm?
The CEO of SuperAwesome describes the state of the internet in terms of children's safety — and says China is further ahead than most in getting it right.
Carlsberg commercial chief: 'Asia is not following, it's leading'
In her last few months before leaving the group for Beam Suntory, Jessica Spence discusses global drinking trends, the changing role of agencies and Asia's still-unrecognised role in global business.
Alfamart, BCA, GoJek; local Indonesian brands soar in popularity
The majority of local brands that rank among Indonesian consumers' favourites are rising in popularity, finds Nielsen's survey.
Samsung still Indonesia's favourite brand
The electronics provider holds over a quarter of the mobile phone market share and is Indonesia's favourite TV maker, as well as being the most popular brand overall.
Twitter down but Facebook, Instagram more popular than ever in social Indonesia
Despite a temporary ban related to the recent elections, and a potential threat (still relatively slight) on the horizon in the form of rising brand Telegram, Facebook and Instagram are still beloved brands in Indonesia.
Why no work from China made the 80-strong Digital Craft shortlist
Isobar's chief creative officer Chris Chen explains the challenges work from China still faces when seeking medals at Cannes; and talks us through the decision to award the first ever Digital Craft Grand Prix to a campaign about a technology that doesn't yet exist.
Can better stock pictures eliminate stereotypes?
Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.
"Dad wanted me to be a tai tai, have kids... I did none of that"
Amy Ho of Integral Ad Science shares her career path, some of the challenges she's encountered as a woman—and how it felt to be called "bossy" and "intense" during a review.
Four China truths I learned when I moved my family across the world
Bill Brock, co-founder of AnalogFolk, moved his wife and son from London to Shanghai for four months so he could get a better grip on market trends. Here's what he discovered.
Exclusive: WPP's 'deathtrap' Malaysia campus
After shattering windows, vermin infestations and lifts that would get stuck or plummet without warning, a terrifying blackout was the final straw that forced WPP to clear its new Petaling Jaya campus, Campaign Asia-Pacific has learned.
Maya Watono appointed head of DAN Indonesia
The new CEO will replace SK Biswas.
Here's the 'purpose' Asia really wants brands to serve: Kantar
When well-meaning campaigns and initiatives filter down from global headquarters they can end up meaning little to local markets. A new Kantar survey explores the issues people really care about in the region.
Detailed #MeToo claims against Utopeia's Sudarshan Banerjee
Two women have shared in-depth reports of harassment with Campaign Asia, saying Banerjee's wife's position as head of HR at the agency made it particularly hard for them to seek help.
Reprise launches 'game changing' new digital audit tool
The IPG Mediabrands agency's new platform originated as an idea in APAC.
Updated: Jonathan Chadwick tipped to depart Dentsu Aegis
Campaign understands that the former CEO of Carat Asia Pacific, who in January was named head of DAN's newly formed One Singapore Media Group, is to leave the company.
Phil Teeman, Rob Hughes among latest out at DAN
Teeman and Hughes have followed Susana Tsui out of Dentsu Aegis Network's doors, Campaign learns, as the group executes a major leadership restructure in the region. Here we round up all of the changes so far this year.
Agencies must urgently upskill talent to meet CMO needs
At Campaign360, three senior agency representatives and a "client in the hot seat" discussed how a skills gap in agency talent is leaving the door open for consultancies.
Uncertain or "wrong" metrics ruffling the finance-marketing marriage
Despite many regular meetings and discussions, the relationship between CMOs and CFOs could be a lot smoother, finds a panel at Campaign360 — and good metrics are at the heart of this.
Just what women need: a discounted purple ice cream
You know International Women's Day is fast approaching when campaigns that fail to do anything real for women, such as this by Magnum Singapore, start landing in our inboxes.
Forrester's 2019 brand outlook: drop the toys and get back to work
Businesses will spend the next year getting down to the hard graft involved in digital transformation, the firm predicts, after races to invest in the latest innovations have proved less fruitful than imagined.
Workplace offenses occur because globalisation "forces different cultures together" without enough preparation
As a follow-up to reactions around our interview with Delmus Credle, who left BBDO China because of what he claimed was an intolerant atmosphere, we invited three industry guests to our office to debate how well workplaces really handle diversity in Asia.