Olivia Parker

When fashion brands co-opt protest to bridge the gap between politics and youth, it can bring people together behind a cause. But not all get it right.

How do co-ECDs navigate being their agency's creative engine and manager to their teams, as well as an effective, empathetic partner?

With its economy growing great guns and a youthful, content-hungry population, this is a market primed to channel its artistic heritage towards great advertising.

Adverts that promote the demands and opinions of various factions are an enduring feature of pro-democracy movements—and they largely favour print as their medium.

How do stalwart brands like Nike, Uber and Coca Cola rank in New Zealanders' affections in 2019?

Pak'nSave and The Warehouse are among lower-priced brands out-performing their higher-priced counterparts in New Zealand's favourite brands list.

Under closer-than-usual scrutiny this year in New Zealand for various reasons, few of them good, how are consumers responding to the top tech and social media platforms?

The chairman of the Australian consumer watchdog says the country will act alone if necessary to regulate the tech giants.

The French fashion house is Thailand's fourth most popular brand, according to our consumer data.

From cosmetic shops to discount chains and all kinds of food in between, Thai people are big fans of Japanese exports.

Partnerships with the pop stars and cut-through social campaigns have helped the mobile phone operator rise up the charts of Thais' favourite brands to hand out with the big internationals in the top 10.

"Being recognised on a regional level next to some incredibly experienced women helps speak to the merit and impact of my work—rather than the gender and tenure that sits behind it." Last year's Women To Watch explain what nomination meant to them.

The founder and CEO of the phenomenally popular search engine for GIFs started monetising his business last year in the US—and has plans to extend sponsored GIF slots to the rest of the world.

The CEO of SuperAwesome describes the state of the internet in terms of children's safety — and says China is further ahead than most in getting it right.

In her last few months before leaving the group for Beam Suntory, Jessica Spence discusses global drinking trends, the changing role of agencies and Asia's still-unrecognised role in global business.

Despite a temporary ban related to the recent elections, and a potential threat (still relatively slight) on the horizon in the form of rising brand Telegram, Facebook and Instagram are still beloved brands in Indonesia.

The majority of local brands that rank among Indonesian consumers' favourites are rising in popularity, finds Nielsen's survey.

The electronics provider holds over a quarter of the mobile phone market share and is Indonesia's favourite TV maker, as well as being the most popular brand overall.

Nominate the women whose work — and way of working — inspires you, for Campaign's annual list celebrating the industry's top female talent.

APAC wins, festival highlights and hot topics, all in one place.

The US sports brand has reportedly nixed a limited edition line of shoes by the Japanese design brand Undercover in China following an Instagram post that sparked controversy.

Fresh from judging the Creative Effectiveness Lions at Cannes, the CEO of TBWA Greater China tells Campaign Asia-Pacific about her agency's 'ripping' campaign that went viral on Douyin.

Long-established peak-selling periods like Christmas now have major competition from a host of “shopping events”, which usually involve heavy discounts. But as China’s Singles Day, the largest of these, proves, the future of all shopping is set to go way beyond holiday promotions and daily deals.

It's Day 5. No question, there are some tired eyes and long faces. But there are also some very excited creatives gearing up for the final awards gala tonight. Stick with Campaign - we've got you covered!

Isobar's chief creative officer Chris Chen explains the challenges work from China still faces when seeking medals at Cannes; and talks us through the decision to award the first ever Digital Craft Grand Prix to a campaign about a technology that doesn't yet exist.

In an expletive-filled discussion, the outspoken entrepreneur and CEO of VaynerX says the industry remains wilfully blind to what really drives humans to take action and continues to kid itself about the reach and impact of work.

Yesterday was exciting. We saw Sheryl Sandberg stand up for Facebook, shielded ourselves from Gary Vaynerchuk's highly popular invective and watched in alarm as Extinction Rebellion protesters took over the red carpet steps. What will happen today?!

Asia is behind the rest of the world in abandoning this metric, which has been proven worthless for years, says AMEC's Richard Bagnall.

It's the third day of baking heat along the Croisette. Coming up: our notes, pictures and thoughts on what's happening at Cannes, from IPG women's breakfast this morning to Massive Music and Media Monks' MMMbassy party tonight.

CANNES IN SHORTS: Global chief creative officer Matt Eastwood and Wendy Chan of McCann Health Shanghai on the campaign that won them the first Pharma Grand Prix in three years—and the first Pharma Grand Prix for China ever.

Three senior women from Cheil's India, South Korea and China offices told Campaign Asia about the moment they realised they'd all worked right up until the day before they gave birth; and why Asia's media landscape needs to catch up with reality and ban clichés in ads.

Campaign Asia-Pacific editors will be running up and down the Croisette all week, bringing you their unique perspectives from inside the Palais and out, from the beach house sessions to the industry one-on-one interviews. If you couldn't make it this year, live it vicariously.

Today's agenda for our editors includes hearing Tencent's new luxury products report, meeting some of the great and good from McCann, whose Shanghai team has been winning big already, and finding out whether Lovot the Japanese robot is as cute as everyone says.

CANNES IN SHORTS: The world-renowned photographer tells Campaign about the moment he realised the social platforms he was using were affecting his mental health, and why he's happier embracing what he calls 'JOMO' — the 'joy of missing out'.

Conversations at Cannes kept returning to the negative influence of social media on mental health, with other strands of the same discussion touching on harmful agency-client working relationships and the introduction of psychological "safe spaces" at work.

Speaking exclusively at CampaignComms yesterday, Ed Bell revealed what really happened when the ban of the airline's ad featuring a gay couple sparked controversy in Hong Kong and around the world.

The brand is still suffering from a poor marketing strategy last year, which caused outrage in China and has seen it drop in consumer preference in almost every APAC market.

Coca-Cola reigns supreme among more than 470 beverage brands in Asia Pacific.

The reigning names in food categories across Asia held onto their spots in 2019. But there is interesting movement further down the chart, and between markets.

While the international giants have a firm hold on some parts of Asia, homegrown brands such as Moutai in China, McDowells in India and San Miguel in the Philippines still win out with their home markets.

The APAC CEO of Wunderman Thompson, Annette Male, outlines 20 actions she thinks adland should take to move the needle on equality and diversity in the workplace, from policies on harassment to pay parity.

Recruitment expert Jacqui Barratt and psychologist Lissy Puno dispel myths about this commonly felt phenomenon, looking into its origins, how to identify it in yourself and others, and how to get yourself out of the cycle.

Campaign's third survey with Kantar into workplace diversity in the APAC marketing and advertising landscape uncovered a deep seam of feeling about bias stretching beyond gender, while the results suggest equality for women has not improved.

Stock picture houses and media companies are making more efforts to use photos that represent a broader spectrum of people, particularly women, than they have in the past. But while this could have big implications for advertising, there may still be a lot of work to do.

Sexual harassment is endemic, a systemic "rot" at the heart of the industry, says advertising's Cindy Gallop. She is sure that in India's adland, where the #MeToo movement appears to have slowed, just as in the rest of the world, there are many more developments to come.

Grey Dhaka brought Bangladesh's United Commercial Bank and the grocery company Shwapno together in this effort to help farmers convert their spare food into savings.

The joining of two pioneer shops, Echo and RevoTech, is a first for the frontier market. Echo's Anthony Larmon explains why the move is of "huge significance" on both an industry and a personal level—and how ERA hopes to make communications cool again.

A smart idea to help people realise that they treat mental health differently to physical health in Hong Kong will see the winning team from Edelman travel to the Cannes Lions this year.

Gabriela Guerra successfully campaigned against discrimination in Brazil's 'Young Lions' competition. Here the 2019 Cannes 'See It Be It' finalist shares her thoughts on equality (lacking), the overwork epidemic and the creative benefits of living in her new home, Singapore.

Is DDB and Foxtel's 2,000 square metre virtual graveyard built to 'honour' late Game of Thrones characters excessive? Exceptionally so—but it's all in the spirit of the unbridled hype surrounding the final season of the HBO series.

Campaign and Kantar invite you to take our survey assessing how much companies in Asia have achieved in their pursuit of "diversity", whether it relates to gender, age, race or any other factor. One participant will win a ticket to our Women Leading Change event in Singapore, to hear the results.

The development comes after Banerjee initiated police proceedings when sexual harassment claims against him caused a business loss of over US$1 million and the resignation of over 40 staff members, according to his lawyer.

We could have called it the 'ultimate' list of best work from the region, but that would offend our appreciation of the variety of subjective responses to creativity. So we ask for your faith in our judgement—and for your help to expand this epic list from 50 to 100.

VIDEO: Interviewed at Campaign360 the week before the Christchurch attacks, Neil Stewart's remarks now hold greater significance in the light of what happened.

Serving consumers with personalised messaging is a much more nuanced business than simply recording the way they like their eggs cooked, say senior China brand experts from Mars, Accor and McCann Health speaking at the Digital360Festival in Shanghai.

Text, images and video takeaways from the Digital360Festival, which took place March 28 in Shanghai.

We explore the work of some successful non-Chinese influencers working in China and ask whether they command more or less influence than their local counterparts—and whether that's changing.

The agency's global CCO talks about her worries for role-switching millennials, why we're about to see a "beautiful change" in favour of creativity and how work from New Zealand might change post-Christchurch.

The MD of the Sydney branch leaves to focus on strategy, according to the agency.

Andy Zonfrillo took some time at Campaign360 to share his thoughts on in-housing, internal client relationships and the challenges of agency life today.

Campaign understands that the former CEO of Carat Asia Pacific, who in January was named head of DAN's newly formed One Singapore Media Group, is to leave the company.

Teeman and Hughes have followed Susana Tsui out of Dentsu Aegis Network's doors, Campaign learns, as the group executes a major leadership restructure in the region. Here we round up all of the changes so far this year.

Saatchi & Saatchi New Zealand worked with a group of C-level bosses to drive inclusion in workplaces by highlighting how easy it is to avoid bias, in a campaign for International Women's Day.

At Campaign360, three senior agency representatives and a "client in the hot seat" discussed how a skills gap in agency talent is leaving the door open for consultancies.

Despite the many sophisticated bells and whistles agencies are striving to provide, brands still think of creative campaign work as the number one value-add offering, finds new research presented at Campaign360 by Campaign and Kantar.

Despite many regular meetings and discussions, the relationship between CMOs and CFOs could be a lot smoother, finds a panel at Campaign360 — and good metrics are at the heart of this.

Amy Ho of Integral Ad Science shares her career path, some of the challenges she's encountered as a woman—and how it felt to be called "bossy" and "intense" during a review.

Ahead of his appearance at Campaign360, Dow Jones' new global chief revenue officer Josh Stinchcomb discusses innovating on custom content, shiny new ad tech tools and navigating changing audience habits.

We talk to the executive creative director of DDB Sydney about the idea of being labelled a "female ECD", the lack of role models for women in advertising and raising four children alongside a successful career.

You know International Women's Day is fast approaching when campaigns that fail to do anything real for women, such as this by Magnum Singapore, start landing in our inboxes.

The financial services provider has furnished itself with a new 'sonic identity' that it says will help it remain relevant in a world of frictionless payments and conversational commerce.

The rise of video manipulation is spurring news publishers to take action, explains the director of the BBC World Service Group. But risk experts say it's only a matter of time before brands get hit too.

A study by Magna and Rapport assesses the state of out of home in 70 markets, including 15 in APAC.

Webster steps up from a managing partner role.

The 35 staff at FCB Bangkok will begin working in collaboration with YDM Thailand, effective immediately.

Brands may continue to reel work in-house, but as the agency celebrates its first year, CEO Benedict Gordon talks D&G, Chinese national pride and opportunities in the region that are ripe for the picking.

Bill Brock, co-founder of AnalogFolk, moved his wife and son from London to Shanghai for four months so he could get a better grip on market trends. Here's what he discovered.

After shattering windows, vermin infestations and lifts that would get stuck or plummet without warning, a terrifying blackout was the final straw that forced WPP to clear its new Petaling Jaya campus, Campaign Asia-Pacific has learned.

The new CEO will replace SK Biswas.

When well-meaning campaigns and initiatives filter down from global headquarters they can end up meaning little to local markets. A new Kantar survey explores the issues people really care about in the region.

After launching new Mansion Global and Penta products this year, publisher Mae Cheng tells Campaign Asia-Pacific what's working in the world of glossy magazines.

What goes up but never comes down? Venue costs and overheads that are eating into event budgets, apparently.

The airline revamps its inflight offering with a new publication named after the city's international calling code, along with fresh meals for economy passengers.

Businesses will spend the next year getting down to the hard graft involved in digital transformation, the firm predicts, after races to invest in the latest innovations have proved less fruitful than imagined.

We are taking suggestions for Campaign's first Asia-wide CMO Power List, a definitive guide to the most influential marketers in the region.

They're often seen by marketers and agencies as antagonistic and difficult, but relationships with procurement don't have to be this way. Here's how the function can work well within the value chain.

The famous designers say they will not forget this episode and the lessons learned, but the video's Chinese subtitles make no mention of the offensive comments Gabbana reportedly made via Instagram messages.

A crisis on this scale is "incredibly hurtful" according to one regional expert assessing what D&G's future in China might look like.

The insurance firm's CMO, Francesco Lagutaine, takes Campaign Asia-Pacific behind the scenes of the company's new look—which originated in Asia—and explains why his design team is currently engrossed in a T-shirt competition.

The company is inviting proposals from journalists and publishers in the region and says it will fund its favourites.

Non-profit The Women's Foundation and its 30% Club Hong Kong, launched in 2013 to raise awareness of the perks of gender diversity, have released a new campaign aiming to reduce gender bias in boardrooms.

Many children's products are still created and marketed according to narrow gender stereotypes, which experts say leads to a variety of social problems. But efforts to make change in this part of the world are still nascent.

A letter from lawyers shared by Sudarshan Banerjee says three of four claims are "figments of imagination" and promises legal proceedings against "a criminal conspiracy" seeking to tarnish his reputation.

Ipsos releases its annual survey detailing the changing habits of Asia's most affluent consumers — and highlighting a new breed of high-spending opinion leaders

A new study by Dentsu Aegis Media looks into the buying habits of 16- to 23-year-olds in Southeast Asia.

Two women have shared in-depth reports of harassment with Campaign Asia, saying Banerjee's wife's position as head of HR at the agency made it particularly hard for them to seek help.

The factor that unites all 40 is that they are regularly going beyond their job descriptions, treating these as a starting point from which they can make broader change happen.

Our research with Kantar corroborates the recent #MeToo reports, as Havas Media's Anita Nayyar says, "We’ve known the industry to have put a lot of women to this ordeal over the years".

As Vicks' second 'Touch of Care' video for India goes viral, Bruno Bertelli talks cyber-bullying, China, and the value of a good creative today.

For a region consistently referred to as 'diverse', we still have a long way to go.