Losses from ad fraud are falling: ANA
The 2019 global economic loss from fraud is expected to be 11% better than 2017, but still total US$5.8 billion, according to a new report.
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IPG records 8.9% growth in total revenue
Group CEO Michael Roth cites importance of agency brands to the company's results.
Airbnb puts global media account up for review
The brand has been sending the RFP out to agencies, Campaign US has learned.
Spotify's 5 global Millennial and Gen Z trends
The digital music service has released its first annual Culture Next Trends Report.
Pantone taps Huge for global 'earned-first' campaigns
The wins comes a week after the IPG shop appointed Fullscreen Media's Pete Stein as global CEO.
Leo Burnett Worldwide taps FCB's Liz Taylor as global CCO
Appointment comes shortly after Mark Tutssel, executive chairman of the network, announced his upcoming retirement.
How 'Fearless girl' became 'Fearful girl' this weekend
Fight Gunfire with Fire, founded by The One Club and MullenLowe, helped the father of a mass-shooting victim put a bulletproof vest on the famous statue.
WPP investigation raises Sorrell succession questions
'I reject the allegation unreservedly', Sorrell says.
Anomaly launches offering to drive gender equality in marketing
The agency already has assignments from Unilever and UN Women in New York.
WPP to appoint Mark Read as CEO
The world's largest ad agency group has ended its search for Martin Sorrell's successor.
What will the 'client of the future' look like?
Industry experts share how marketers—like their agency partners—will have to adapt in the coming years.
Diversity advocate, HP marketing lead Lucio heads to Facebook
Antonio Lucio succeeds Gary Briggs, who retired from the social platform in January.
United Airlines puts global media, digital up for review
Agencies are competing for the account as part of holding company teams.
Clemenger BBDO buys tech consulting firm Levo Digital
Deal comes shortly after Omnicom bought management and technology consulting services company Credera.
Budweiser seeks agency partner for global football platform
The AB InBev brand has invited agencies to compete for the business, Campaign has learned.
Publicis Media wins $1.7 billion global GSK media account
The group created a bespoke agency unit for the business, according to people with knowledge of the matter.
Creative genius Lee Clow retires from TBWA
The ad industry legend is behind some of the most iconic commercials and campaigns of all time.
Publicis Media boosts commerce with hires across the globe
The leadership appointments are for the Americas, APAC and EMEA regions.
Machine learning improves campaign effectiveness, study shows
Magna, IPG Media Lab and true[X] teamed up on the research.
KBS and Forsman & Bodenfors merge to form new global agency
The pairing marks the end of the KBS name.
Michael Roth talks to IPG board about potential CEO successors
Roth has run the holding company since 2005.
'Not a good story for MDC': What CEO's exit means for company's future
Industry experts weigh in on the potential impact of Scott Kauffman's departure.
Edelman goes all in on creativity with first global CCO
The independent giant has hired Leo Burnett's Judy John to lead its creative network.
CES: What industry leaders took away from the 2019 event
Leaders from R/GA, GroupM, McCann, Unruly, and Wunderman Thompson pick the highlights and most overhyped elements from this year's show.
P&G unveils product innovations at first CES showing
The CPG giant featured new connected items from SK-II, Olay, Gillette, Oral-B and more.
Facebook expands Agency Women's Leadership Day to global markets
The event hosted more than 850 women across holding company and independent agencies.
OMD, Starcom go head-to-head for McDonald's global markets
The two agencies are competing for the media accounts in markets including China and Australia.
Omnicom makes first management, tech consulting purchase
Credera—like consultancies—has direct access to Fortune 500 C-suite execs.
Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus
The global review kicked off in January for creative and media.
Facebook adds brands safety certification for partners
DoubleVerify and OpenSlate are the first two companies to be certified under the new capability.
IPG raises growth target for 2018 amid strong Q2 results
The holding company's net revenue jumped 5.6% organically in the second quarter.
This company takes emojis to a whole new, measurable level
Emogi has worked with the likes of Mucinex, McDonald's, Tide, Bose and more.
Lenovo hires Publicis Media for global media business
Publicis has created a dedicated unit for the account called Lenovo One Media.
One-word answers with Accenture Interactive's Brian Whipple
The global CEO explains how Accenture Interactive differs from other digital agencies.
Could Sorrell's next move be in Asia-Pacific?
Industry insiders weigh in on which shops may be on the former WPP CEO's radar.
Microsoft's Ian Thomas joins Publicis Spine as data chief
Publicis Groupe officially launched its data and technology division at the end of 2017.
Interpublic outpaces industry, again, in Q3 earnings
The holding company reaffirmed its full-year target for organic net revenue growth in range of 4% to 4.5%.
MDC Partners promotes Ryan Linder to global CMO
Appointment comes amid a number of changes within the holding company.
DDB's Wendy Clark exits Time's Up Advertising amid conflict
The CEO admitted a 'mistake' was made hiring former Droga5 CCO Ted Royer.
APAC growth leads Omnicom to beat analyst expectations in Q3 earnings
The holding company's advertising business grew by 4% in the quarter.
UM wins American Express global media account
The account shift ends Amex's 20-year relationship with Mindshare.
United Airlines taps Carat, Merkle-led Dentsu team for global media
Wunderman will retain production, according to people with knowledge of the matter.
'A bad day for WPP': What the Ford loss means for Mark Read's network
Campaign US reached out to industry experts to see what they think the loss means for WPP.
BBDO Worldwide wins Ford's global creative review
WPP retains media and production, while Wieden+Kennedy is brought on for special projects.
EyeBuyDirect is ready to turn heads around world
Online eyewear retailer launches brand campaign through J. Walter Thompson New York.
The focus is female at this year's R/GA, Cannes Startup Academy
Eight women from around the world, including one from Indonesia, will participate in the fourth annual event.
Ogilvy Worldwide creative chief fired after internal investigation
Tham Khai Meng has been with Ogilvy since 1999.
Amobee's Katie Ford joins Twitter as global brands lead
Ford will oversee the company's advertising partnerships and key accounts.
Study: Small percentage of CMOs are driving transformation
Accenture's survey includes insights from nearly 1,000 CMOs and more than 500 CEOs.
Accenture Interactive's Droga5 purchase marks 'seismic shift'
The acquisition puts a renewed emphasis on creativity in marketing, industry experts say.
Duracell taps Wunderman Thompson as global partner
The scope includes all international markets outside of North America.
Marc Pritchard shares personal journey around bias and labels
"This was a profound and painful moment. The pain and disappointment because of those people I let down. I asked myself, 'Do I slink away or step up?' I decided to step up."
Ridley Scott's RSA 'excited' about possible WPP-VW ad collab
Is the filmmaker Volkswagen's secret weapon to future campaign triumph?
PlayStation starts global creative-agency search
Six-year incumbent BBH is not participating in the review.
Volkswagen consolidates global creative
Cheil wins China business while Omnicom brief is believed to include India & Australia alongside Europe and South America, while WPP takes North America.
Publicis Media merges Blue 449 under Spark Foundry
Both agency brands will now be headed up by Vivian Zhu in China, Publicis Media confirms, though no further details on Asian operations have been released yet.
Duracell puts global creative account up for review
The scope includes all international markets outside of North America.
WPP's GTB to cut staff after hiring EY for consulting help
The job cuts will be less than 2% of the group's global staff.
Anomaly's Karina Wilsher to be named global CEO
Wilsher took on the global COO role in 2017.
Mercedes-Benz parent Daimler puts global media up for review
It's a busy time for the auto industry with multiple global reviews in play.
Snap shares plunge as Q1 revenue, user growth miss expectations
Drop-off associated with app's recent redesign.
One-word answers with VaynerMedia CEO Gary Vaynerchuk
The entrepreneur tells Campaign what agency leaders should focus on and more.
Ford's global creative review spells trouble for longtime partner WPP
The automaker is one of WPP's largest accounts.
Anonymous Fishbowl app aims to unite agency leaders and staff
The new "Company Bowls" feature invites users to join verified agency bowls for their places of employment, while maintaining their anonymity if they choose.
Six weeks until Cannes Lions: Here's what we know
Record year for brands, fewer celebrities, lower volume of entries expected and much more.
Godiva brings on McCann for global creative
The Interpublic Group agency's London office will lead the account.
Hershey issues PR RFP for US and growth markets
Chocolate giant Hershey has issued an RFP seeking one or more PR agencies to handle corporate, brand, and internal communications for the US and key growth markets including China and India.
Video: AB InBev's global brand VP on pandemic learnings
The brewing giant's Richard Oppy talks with Campaign US about his takeaways over the last few months and the pandemic campaigns he's proudest of.
Mailchimp launches virtual book festival on global streaming platform
The company has partnered with the Decatur Book Festival since 2015.
Digitas creatives team up on ideas to replace Mississippi's outdated flag
"We believe in the power of design to solve universal challenges, build, and shift culture, and ultimately move people to action."
The Attention Council adds Havas, Dentsu, AB InBev, Electrolux and more new members
Nearly half of media and ad tech industry use attention metrics to evaluate media, survey says.
David Miami and Burger King scoop top honours in The One Show 2020 Global Creative Rankings
Cheil Hong Kong is top Asia-Pacific agency in the creative rankings.
Unilever suspends Facebook and Twitter advertising through 'at least' end of 2020
More than 90 marketers have paused their Facebook ads for the month of July or longer.
Study: Consumers will rebuke inauthentic brands as much as embrace purposeful ones
"A clear purpose becomes the filter for decision-making: how to behave, what issues to advance and how engage all stakeholders."
Cannes Lions and WARC unveil how brands and agencies can increase creative effectiveness
New white paper provides adland with a universal framework.
Vice creative shop Virtue appoints new leadership team
The agency has picked up 45 new clients around the world in the past year.
Dentsu Aegis Network's Merkle acquires global data shop Ugam
The India-based data and analytics company has more than 1,800 staffers worldwide.
Twitter launches ArtHouse to help brands make better content
"Our mission is simple: to help brands design Twitter first content that moves people."
'Fitting in is for basic bitches': Vice's new APAC creative leader
Vice Media hires drag queen Genie to lead creative in Asia-Pacific.
Disney sends out official RFP documents to global markets
The Disney global media review is now in full swing.
UN unveils phase two of World Food Program cinema effort
The 60-second film was conceived by ad legend Sir John Hegarty and The Garage Soho.
Facebook announces new global agency roster and diversity push
The news comes nine months after Antonio Lucio joined the company as global CMO.
WPP puts money behind in-game advertising platform Anzu
The 3D ad-gaming startup has raised $6.5 million in Series A funding.
Grey's Per Pedersen steps down as global creative council chair
John Patroulis, Grey Worldwide chief creative officer, will now lead the council.
How adland can better engage with deaf and hard-of-hearing people
Campaign US caught up with Rosa Lee Timm, CMO of the Communication Service for the Deaf, during National Deaf Awareness Month.
Adland insiders on Advertising Week's Pitbull controversy
Having 'Mr. Worldwide' and his twerking dancers close the week has caused a flurry of backlash.
Chocolate giant Ferrero hires Mindshare for global media
The account could be worth anywhere from $400 million to $950 million globally. PHD was the incumbent.
Majority of positive LGBT content is flagged 'brand unsafe'
Advertisers are often stopped from buying ads on safe websites due to inaccurate keyword blocking.
Meet the industry's $1.3 billion problem: Fake influencer marketing
15% of all influencer ad dollars are spent on fake followers, study finds.
BBDO taps Crystal Rix as first global marketing chief
Rix will also continue to serve as chief strategy officer of BBDO New York.
Roth: IPG off to 'solid start' with 3% organic growth in Q2
The holding company maintains financial target of 2-to-3% organic growth for 2019.
Twitter taps tech veteran Gap Kim as global business marketing leader
Kim has worked at the likes of Facebook, WhatsApp and Google.
GSK launches global creative review for pharma business
The fee on the account is estimated at $30 million.
Mondelez consolidates global creative with WPP and Publicis
The CPG food giant will also work with several "guest specialist agencies."
Publicis Media's Starcom wins Novartis' global media review
Publicis' recently acquired Epsilon played a key role in the pitch.
MediaMath aims to fix media supply-chain issues
The programmatic company is teaming up with Rubicon Project and Havas.
AB InBev's Richard Oppy: 'It's the power of creativity that's building brands'
The global beer company brought more than 60 team members to Cannes this year.
PepsiCo marketing leaders on why Super Bowl is 'a great return for us'
The company has more brands than ever being featured in Sunday's big game.
Geometry names Roy Armale first global innovation chief
Armale will help the agency better implement its use of technology and tools around the world.
Engine hires global commercial chief for 'transformational growth'
The news follows on the heels of the agency undergoing a mass rebrand this autumn.
Super Bowl ads are 7% less diverse than other spots, research shows
Heat used its proprietary diversity ad score test to analyse the big game commercials.
Former Nissan marcomms leader Sproule moves to Tesla
USA - Electric car-maker Tesla will bring on Simon Sproule, former CVP of global marketing communications at Nissan Motor Company and director of marketing communications for the Renault-Nissan Alliance, next month.
IPG's Acxiom appoints Chad Engelgau as global CEO
Former chief exec Dennis Self is leaving the company for another opportunity.
Ogilvy brings on global executive creative directors for Instagram
The WPP shop has also brought Brian Riedlinger from Asia to become its head of technology.
Sustainability among key drivers of consumer preference across all ages: Getty
Check out the insights from Getty's global report on the state of visual impact.
Carat CEO Michael Epstein to lead Dentsu Aegis media brands, products
The industry veteran will continue serving as global chief executive of Carat.
1 in 4 consumers use voice to make DTC brand purchases
Voice purchases—while still very new—are growing, new research shows.
Kantar CEO departs before successor is named
Eric Salama was expected to remain until a new CEO was in place, but the board of directors decided it was better for him to leave now, according to a spokesman.
Publicis Groupe says it will not make job cuts in the next week
A number of ad agencies have already made layoffs due to COVID-19 impact.
Kraft Heinz puts $600 million global media account in review
Former AB InBev CMO Miguel Patricio joined the food marketer as chief exec last summer.
BBDO tells staff to launch own offices amid COVID-19 crisis
Well, kind of. The agency is trying to make the remote-working move a bit more personal.
Webby Awards cancels annual event due to COVID-19 outbreak
The news comes one day after Cannes Lions announced the postponement of its festival.
Kevin Bacon and McCann team up on effort to help end COVID-19 spread
The #IStayHomeFor campaign plays into the "six degrees of separation" theory around Bacon.
Cannes Lions officially postpones Festival of Creativity as COVID-19 crisis worsens
Cases of the deadly virus have topped 200,000 people worldwide as of Wednesday morning.
Edelman poaches McCann's Lee Maicon to lead global strategy
"This really completes the building of what we hope is the communications firm of the future..."
Cannes issues contingency plan update amid growing coronavirus concerns
As of today, the annual International Festival of Creativity plans on carrying on with the event as scheduled from June 22 to 26 in the south of France.
Catalyst continues to tackle unconscious gender bias with #BiasCorrect 2.0
"The response to last year's #BiasCorrect campaign confirmed that many people are unaware of the impact of unconscious gender bias in the workplace."
Dentsu postpones Q1 financial results due to COVID-19 impact
The holding company also discusses asking banks for extra credit.
AT&T, Amazon and J&J among brands impressing consumers the most amid coronavirus
Data scanned from 1,000 brands across Facebook, Twitter, Instagram, YouTube, forums and blogs.
Cannes Lions announces live platform to educate and inspire global creative community
"It's become clear that creative matters more than ever right now."
Dole Packaged Foods' global CMO on leveraging 'superpowers' amid COVID-19
Rupen Desai discusses the company's new initiative, his learnings during the pandemic and more.
How will adland permanently change in the aftermath of coronavirus?
From new ways of working and revamped briefs to increased purpose-led work and more.
VMLY&R creates virtual masterclass to help students disrupted by COVID-19
The 10-week virtual masterclass will open in June 2020.
Expert insights on brand safety amid COVID-19 crisis
'Advertisers need a more robust approach to identify content devoid of any risk to brand safety.'
How will adland's freelance industry and gig economy change due to COVD-19?
"While marketing budgets are also being slashed to create 'oxygen' for these companies on 'life support,' taking marketing budgets to zero is not an option for many companies."
How companies can support neurodiverse talent during remote-working
"Right now everyone feels 'different,' and in the era of COVID, we are all working in the context of neurodiversity."
MediaLink announces staff reduction, furloughs and exec pay cuts due to COVID-19
"We are deeply committed to balancing the well-being of both our people and our clients during this challenging time."
Microsoft's Kathleen Hall and McCann's Rob Reilly on their long-term creative partnership
The dynamic duo discusses ins and out of working together for 12 years, what has changed since the start of COVID-19 and what to expect in the future.
Ogilvy hunts for new worldwide CEO as John Seifert announces departure
The global chief executive has been with the WPP agency for 41 years.
Dentsu names Neil Gissler global operating chief to drive transformation agenda
The COO will focus on the network's four major areas of creative, media, CRM and brand.
Cindy Gallop on MakeLoveNotPorn, the need for braver brands and more
The well-known industry veteran shares insights for agencies, brands and young people.
One year in: WPP's Laurent Ezekiel on 'helping brands build a bridge to the future'
For his one-year anniversary as the WPP chief marketing and growth officer, Laurent Ezekiel joined Campaign US to talk through what he’s learned and what’s to come for the holding company.
Arthur Sadoun: Marcel has saved Publicis Groupe 2,000 jobs
The holding company leader addressed current events in America and internal news related to COVID in a video for staff.
UM named global AOR for all Energizer Holdings brands
Some of the company's brands include Energizer, Armor All, Eveready and Rayovac.
Gary Vaynerchuk on volume-based creative and the future of advertising
"People are very confused about how I feel about holding companies. They think I hate them. I'm actually very empathetic."
2020 Effie Index: Here are the world's most effective marketers
The 10th annual ranking includes brand, marketer, agency holding group, agency network, agency office and independent agency.
What Black Lives Matter supporters want brands to do
New US survey dives into consumer sentiment around recent protests against racial injustice.
McCann is closed today, to reflect on race
'As a company there is more that we must do internally and we will,' says McCann WorldGroup CEO to staff.
Geometry Global CEO Beth Ann Kaminkow on 'creative commerce' and agency's reset
"The recognition that commerce is the center of gravity for marketing and media should push us all into new territory."
Dentsu's Tim Andree to make phased return after leave of absence
The CEO has returned as a director of the Dentsu Group Board.
IPG opens some international locations, but "will not rush back" to all offices
"As we said at the start of this crisis, this is a marathon, not a sprint."
One-on-one with MediaMonks' first global creative chief: Jouke Vuurmans
Vuurmans, who previously held the title of global executive creative director, said that now was the time for MediaMonks to have its first global CCO because of its ever-increasing scale.
AB InBev demands 'punishing payment terms' in upcoming global media review
"I would not be surprised if some major media agency groups got together and agreed to reject this brief."
Wunderman Thompson hires Naomi Troni as global marketing, growth leader
The industry veteran has been at MullenLowe Group since 2014.
Say hello to Pepsi's new 'bold and unapologetic' tagline
The new tagline is accompanied by a national US campaign, including five TV spots.
Unicef's 'badass do-gooder' refresh off to strong start
The new campaign is helping the organisation show off its true colours around the world.
Ford's 2020 global trends report reveals loneliness as epidemic
But the automaker has tips for how marketers can help solve the problem.
UM retains GoPro global media business
The IPG agency first won the account in 2015.
Lord Saatchi, non-executive directors resign from M&C Saatchi board amid scandal
"We are determined to restore the operational performance and profitability of the business..."
Inside the fabulously frenetic mind of BBDO's David Lubars
The global creative leader has been at BBDO for 15 years - and he still has much more to do.
Gap's Alegra O'Hare exits as brand 'redefines CMO role'
The brand's chief executive also stepped down from his role in recent weeks.
Uber taps VaynerMedia's Travis Freeman as global head of media
The industry veteran recently served as executive VP of media at VaynerMedia.
Philip Morris kicks off international effort to promote a smoke-free future
The campaign focuses on the company's heated tobacco device, IQOS, which is authorised for sale by the FDA.
LG Electronics awards global media business to PHD
The account spend is estimated at $800 million worldwide.
One-word answers with General Mill's Brad Hiranaga
See what the chief brand officer has to say about the CPG industry today and in the future.
Disney to split nearly $3 billion media business with Publicis and Omnicom
Both agencies offered up bespoke solutions in the biggest media pitch in recent years.
One-word answers with Visa CMO Lynne Biggar
The marketing leader shares what the future of payment means to her.
P&G's Pritchard: 'Best way to deal with disruption is to disrupt'
The marketing leader shares insights on how to handle this ever-changing, increasingly competitive industry.
Geometry's Jon Hamm steps down as global creative chief
The WPP shop plans to announce new creative leadership soon.
Here's why Mcgarrybowen created a new global structure
The shop previously had US leaders to whom the office presidents in the states would report.
SC Johnson global CMO Ann Mukherjee to become CEO of Pernod Ricard North America
The female marketing leader joined the household cleaning supply manufacturer in 2015.
Deloitte Digital's Heat creates diversity ad score test
The goal: Prove the business impact of inclusive advertising.
72andSunny Amsterdam wins Audi global creative pitch
The agency will launch the brand's campaign in early 2020.
VaynerMedia hires industry vet Wanda Pogue for global strategy
She will lead strategy across the agency's New York, Los Angeles, London and Singapore offices.
Coca-Cola seeks creative agency for global brand campaign
The review includes work around sustainability, according to people with knowledge of the matter.
Here are the Cannes Lions 2020 themes and a new category
The festival Introduces the Creative Business Transformation Lions and revamps the PR Lions.