USA - Electric car-maker Tesla will bring on Simon Sproule, former CVP of global marketing communications at Nissan Motor Company and director of marketing communications for the Renault-Nissan Alliance, next month.
Chocolate giant Hershey has issued an RFP seeking one or more PR agencies to handle corporate, brand, and internal communications for the US and key growth markets including China and India.
The brewing giant's Richard Oppy talks with Campaign US about his takeaways over the last few months and the pandemic campaigns he's proudest of.
The company has partnered with the Decatur Book Festival since 2015.
"We believe in the power of design to solve universal challenges, build, and shift culture, and ultimately move people to action."
Cheil Hong Kong is top Asia-Pacific agency in the creative rankings.
More than 90 marketers have paused their Facebook ads for the month of July or longer.
Nearly half of media and ad tech industry use attention metrics to evaluate media, survey says.
Heat used its proprietary diversity ad score test to analyse the big game commercials.
The company has more brands than ever being featured in Sunday's big game.
The global creative leader has been at BBDO for 15 years - and he still has much more to do.
"I would not be surprised if some major media agency groups got together and agreed to reject this brief."
The new tagline is accompanied by a national US campaign, including five TV spots.
The new campaign is helping the organisation show off its true colours around the world.
But the automaker has tips for how marketers can help solve the problem.
The IPG agency first won the account in 2015.
"We are determined to restore the operational performance and profitability of the business..."
The 10-week virtual masterclass will open in June 2020.
Armale will help the agency better implement its use of technology and tools around the world.
"A clear purpose becomes the filter for decision-making: how to behave, what issues to advance and how engage all stakeholders."
The CEO has returned as a director of the Dentsu Group Board.
The well-known industry veteran shares insights for agencies, brands and young people.
Advertisers are often stopped from buying ads on safe websites due to inaccurate keyword blocking.
The fee on the account is estimated at $30 million.
Some of the company's brands include Energizer, Armor All, Eveready and Rayovac.
The holding company also discusses asking banks for extra credit.
Data scanned from 1,000 brands across Facebook, Twitter, Instagram, YouTube, forums and blogs.
"It's become clear that creative matters more than ever right now."
Rupen Desai discusses the company's new initiative, his learnings during the pandemic and more.
From new ways of working and revamped briefs to increased purpose-led work and more.
The #IStayHomeFor campaign plays into the "six degrees of separation" theory around Bacon.
Cases of the deadly virus have topped 200,000 people worldwide as of Wednesday morning.
As of today, the annual International Festival of Creativity plans on carrying on with the event as scheduled from June 22 to 26 in the south of France.
Former chief exec Dennis Self is leaving the company for another opportunity.
The WPP shop has also brought Brian Riedlinger from Asia to become its head of technology.
Check out the insights from Getty's global report on the state of visual impact.
"The response to last year's #BiasCorrect campaign confirmed that many people are unaware of the impact of unconscious gender bias in the workplace."
"This really completes the building of what we hope is the communications firm of the future..."
"As we said at the start of this crisis, this is a marathon, not a sprint."
For his one-year anniversary as the WPP chief marketing and growth officer, Laurent Ezekiel joined Campaign US to talk through what he’s learned and what’s to come for the holding company.
"While marketing budgets are also being slashed to create 'oxygen' for these companies on 'life support,' taking marketing budgets to zero is not an option for many companies."
'Advertisers need a more robust approach to identify content devoid of any risk to brand safety.'
"People are very confused about how I feel about holding companies. They think I hate them. I'm actually very empathetic."
The 10th annual ranking includes brand, marketer, agency holding group, agency network, agency office and independent agency.
New US survey dives into consumer sentiment around recent protests against racial injustice.
'As a company there is more that we must do internally and we will,' says McCann WorldGroup CEO to staff.
The industry veteran will continue serving as global chief executive of Carat.
Voice purchases—while still very new—are growing, new research shows.
Eric Salama was expected to remain until a new CEO was in place, but the board of directors decided it was better for him to leave now, according to a spokesman.
The news follows on the heels of the agency undergoing a mass rebrand this autumn.
The account spend is estimated at $800 million worldwide.
The shop previously had US leaders to whom the office presidents in the states would report.
The female marketing leader joined the household cleaning supply manufacturer in 2015.
The goal: Prove the business impact of inclusive advertising.
The agency will launch the brand's campaign in early 2020.
She will lead strategy across the agency's New York, Los Angeles, London and Singapore offices.
The leadership appointments are for the Americas, APAC and EMEA regions.
Magna, IPG Media Lab and true[X] teamed up on the research.
The pairing marks the end of the KBS name.
Roth has run the holding company since 2005.
Industry experts weigh in on the potential impact of Scott Kauffman's departure.
Campaign US reached out to industry experts to see what they think the loss means for WPP.
WPP retains media and production, while Wieden+Kennedy is brought on for special projects.
The AB InBev brand has invited agencies to compete for the business, Campaign has learned.
The group created a bespoke agency unit for the business, according to people with knowledge of the matter.
The agency already has assignments from Unilever and UN Women in New York.
Industry experts share how marketers—like their agency partners—will have to adapt in the coming years.
Antonio Lucio succeeds Gary Briggs, who retired from the social platform in January.
Agencies are competing for the account as part of holding company teams.
Credera—like consultancies—has direct access to Fortune 500 C-suite execs.
The global review kicked off in January for creative and media.
The holding company's net revenue jumped 5.6% organically in the second quarter.
Emogi has worked with the likes of Mucinex, McDonald's, Tide, Bose and more.
The holding company reaffirmed its full-year target for organic net revenue growth in range of 4% to 4.5%.
Appointment comes amid a number of changes within the holding company.
The CEO admitted a 'mistake' was made hiring former Droga5 CCO Ted Royer.
The holding company's advertising business grew by 4% in the quarter.
Deal comes shortly after Omnicom bought management and technology consulting services company Credera.
The two agencies are competing for the media accounts in markets including China and Australia.
The world's largest ad agency group has ended its search for Martin Sorrell's successor.
New white paper provides adland with a universal framework.
"Right now everyone feels 'different,' and in the era of COVID, we are all working in the context of neurodiversity."
"We are deeply committed to balancing the well-being of both our people and our clients during this challenging time."
The dynamic duo discusses ins and out of working together for 12 years, what has changed since the start of COVID-19 and what to expect in the future.
A number of ad agencies have already made layoffs due to COVID-19 impact.
Former AB InBev CMO Miguel Patricio joined the food marketer as chief exec last summer.
Well, kind of. The agency is trying to make the remote-working move a bit more personal.
The news comes one day after Cannes Lions announced the postponement of its festival.
Vuurmans, who previously held the title of global executive creative director, said that now was the time for MediaMonks to have its first global CCO because of its ever-increasing scale.
The global chief executive has been with the WPP agency for 41 years.
The COO will focus on the network's four major areas of creative, media, CRM and brand.
"The recognition that commerce is the center of gravity for marketing and media should push us all into new territory."
The holding company leader addressed current events in America and internal news related to COVID in a video for staff.
The campaign focuses on the company's heated tobacco device, IQOS, which is authorised for sale by the FDA.
See what the chief brand officer has to say about the CPG industry today and in the future.
Both agencies offered up bespoke solutions in the biggest media pitch in recent years.
The marketing leader shares what the future of payment means to her.
The review includes work around sustainability, according to people with knowledge of the matter.
The festival Introduces the Creative Business Transformation Lions and revamps the PR Lions.
The brand's chief executive also stepped down from his role in recent weeks.