True

global

Campaign Global Agency of the Year Awards 2024: winners revealed
agency of the year aoy global special By Jennifer Small

Ogilvy and UM win global network of the year awards for creative and media respectively, while Special agency in New Zealand earns Asia-Pacific network of the year.

Effie reveals 58 contenders for global effectiveness title
effectiveness effie global By Suzanne Bidlake

Winners of the Global Grand Effies, including top prize the Iridium Effie, to be announced later this month

Forsman & Bodenfors' new global CCO on how creativity and inclusivity drive her vision
bodenfors cco forsman global justine armour By Alessandra Scotto di Santolo

Justine Armour discusses her approach to leadership and her plans for expanding the agency’s global impact.

China set to dominate global DOOH in 2025: GroupM year-end forecast
adspend apac forecast global groupm By Cecilia Garzella

Digital set to capture nearly 73% of global spend in 2025, as advertising industry forecast to break $1 trillion barrier next year—driven by major sporting events and elections.

Hakuhodo unveils martech data labs in India
brands data global Hakuhodo martech By Campaign India Team

The Tokyo-based agency has also appointed Shweta Sharma as CEO of Hakuhodo Data Labs India.

Tim Irwin steps down as EssenceMediacom EMEA chief executive
global groupm wpp By Ben Bold

Irwin will depart at the end of the summer, when he will move away from a full-time career.

Campaign Global Agency of the Year Awards 2023: Winners revealed
agency of the year aoy global By Staff

New Zealand's Special repeats as Creative Agency of the Year while The Weber Shandwick Collective was named Asia Pacific Network of the Year.

Global indie media rankings: PMG and Cossette lead Q1 2024 new-biz league
agencies global indie media By Elena Lewis

Big single wins for Australia's Nunn Media and Howatson+Co helped them place 3rd and 11th respectively.

Global agency rankings: Two new entries following Pfizer result
agencies global pfizer By Maria Iu

Publicis Collective and IPG Health both entered rankings for first time in 2023.

Global agency groups Q1 2023 report card: Organic growth for most but pace slows
agencies earnings global By Nicola Merrifield

Organic revenues were up on the previous year at four of the 'big six' agency groups in early 2023.

Global agency groups 2022 report card: ‘Another record year'
agencies global By Nicola Merrifield

Staff bonuses at WPP and Publicis Groupe announced, but Interpublic agencies impacted by tech giant problems.

Holly Brittingham joins BCW as global chief learning officer
global By Brandon Doerrer

She will train talent and organise development in her newly created role.

Ogilvy PR launches global business influencer offer
global By John Harrington

The agency has launched a global offer focused on the growing trend of business influencers.

Captain Morgan introduces new 'Spice on' positioning
global By Ben Bold

Global campaign a a precursor for brand activations later in the year.

ViiV names Havas Health & You its single global AOR
global By Jack O'Brien

In an internal memo, HH&Y CEO Donna Murphy characterized the assignment as the year’s “biggest pitch in our industry.”

Amazon Books brings reading to life with mixed media global campaign
global By Gurjit Degun

'That reading feeling awaits' has been created by Droga5 London.

Golin ups Jeff Beringer to president of global digital unit
digital global golin By Katlyn Herman

The position is newly created and will focus on innovation for the agency's clients.

Luxury, tech, finance brands rise in Kantar BrandZ rankings
apac brand value brands global kantar brandz By Rahul Sachitanand

Based on Kantar's annual BrandZ Most Valuable Global Brands report, Apple knocks Amazon off its perch as Chinese brands' growth dims.

I challenge my team to be better global citizens. Here’s how you can, too.
global By Steve Jun

Innocean Worldwide's Americas CEO reflects on how the industry can start to better support the Asian-American and Pacific Islanders communities and advance broader cultural understanding and acceptance among staff.

Red Havas bags global mandate from Me&u
australia global pr By Staff Reporters

The agency’s remit includes PR services and media relations across B2B and B2C in Australia, the UK and The US for the at-table ordering system developer.