As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.
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kantar brandz
Apple leads as US dominates Kantar's Top 100 Global Brands
alibaba
apple
china
global top 100 brands
kantar brandz
tencent
Luxury, tech, finance brands rise in Kantar BrandZ rankings
apac
brand value
brands
global
kantar brandz
Based on Kantar's annual BrandZ Most Valuable Global Brands report, Apple knocks Amazon off its perch as Chinese brands' growth dims.