Apple’s ninth Shot on iPhone Lunar New Year film is a gentle story of routine, companionship and return.
True
apple
Apple’s 2026 Lunar New Year film, told in quiet moments
apple
tbwa media arts lab
Bad Bunny arrives at Super Bowl LX early for Apple Music pre-Halftime Show event
apple
super bowl
Following the NFL’s announcement that ICE won’t be present at SB LX, Apple Music interviewed the Puerto Rican rapper about his goals to ‘connect’ global fans with music.
Warner Bros. Discovery is up for sale. Who will buy it?
apple
editors picks
ian whittaker
netflix
paramount
thelongview
warner bros discovery
wbd sale
WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are really ready to bite?
Tim Cook gives in to the Labubu hype to court Chinese consumers
apple
china
iphone air
The Apple CEO's livestream debut and viral Pop Mart cameo are a clear push to localise Apple’s brand appeal in China—just as domestic tech rivals ramp up new releases ahead of Double 11.
Apple TV kicks off Son Heung-Min’s MLS season with Genmoji billboard
apple
son heung min
sports advertising
tbwa media arts lab
Son Heung-min’s iconic goal celebration gets the Genmoji treatment. Minimalism wins the day.
Malaysia's top 50 brands 2025
apple
campaign 360 2025
campaign360
pureprofile
top 50 brands
top50brands
Uniqlo
watsons
See why Watsons topped Malaysia’s favourite brands in 2025, surpassing Uniqlo and Apple through unmatched customer loyalty and a strong nationwide presence.
Apple Watch’s heart story strikes a chord in Japan
apple
apple watch
tbwa
Apple’s new Japan campaign tells the real-life story of a heavy metal fan whose Apple Watch alerts help detect a life-threatening heart condition just in time.
Apple leads as US dominates Kantar's Top 100 Global Brands
alibaba
apple
china
global top 100 brands
kantar brandz
tencent
As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.
Can tech save lives? Apple’s new film says it certainly can
apple
apple watch
australia
tbwa
The Australia campaign features the true story of Rick Shearman, who was washed out to sea and forced to make an SOS through his Apple Watch.
How the tariff war could strengthen Apple's ties with India
apple
china
donald trump
iphones
tariff war
India could produce up to 25% of iPhones this year as Apple shifts production to counter escalating tariffs.
Apple named Cannes Lions Creative Marketer of the Year
apple
cannes lions
creative marketer of the year
The tech giant has picked up the accolade for the second time.
How Steve Jobs’ legacy lives on through Apple’s creative impact
apple
creativity
steve jobs
technology
On what would have been his 70th birthday, Steve Jobs’ enduring legacy, built on creativity, vision and commitment to design, ensures Apple’s impact far outlives its founder.
Lunar New Year goodies: APAC's Year of the Snake campaigns
apple
chinese new year 2025
heineken
lunar new year
lunar new year 2025
mcdonalds
rhb bank
Presenting our annual roundup of LNY advertising from 2025.
Remember discmans? Apple's CNY film will take you back
apple
chinese new year
chinese new year 2025
lunar new year 2025
shot on iphone
tbwa media arts lab
Apple wants you to believe that its 16 Pro is the key to unlocking your inner Spielberg. Michael Gracey, director of The Greatest Showman, puts Apple's claim to the test in this 12-minute festive film.
Apple’s latest campaign celebrates innovation in Japan’s university extracurricular groups
apple
mac for students
tbwa\media arts lab tokyo
Known as ‘circles', the student-led teams push boundaries in fields including hybrid rocket engineering, stop-motion animation, game development and sports analytics.
