True

indonesia

How Indonesians and Thais plan their next holiday: Budget vs luxury travellers in focus
indonesia thailand yougov By Laura Robbie

YouGov unveils 2026 planning insights showing that luxury and budget travellers in Indonesia and Thailand differ sharply in their destination choices, planning habits, booking behaviours and advertising responsiveness, highlighting the need for brands to tailor strategies to each segment.

40 Under 40 2025: Herni Wijaya, Leverate Group
40 under 40 40 under 40 2025 herni wijaya indonesia leverate group marcomms By Staff Reporters

Building a business is just part of the story, the rest is about empowering teams and giving back to the industry she loves. This is Herni Wijaya’s story.

40 Under 40 2025: Adam Mulyadi, Egghead Branding Agency
2025 40 40 under 40 adam mulyadi egghead branding agency indonesia marcomms under By Staff Reporters

From launching Egghead to shaping brand strategy at Horizon Holding, Adam Mulyadi has built his career on one clear belief: great branding is part creativity and part real business impact.

40 Under 40 2025: Andi Renreng, Xiaomi
40 under 40 40 under 40 2025 andi renreng indonesia marcomms xiaomi By Staff Reporters

From record-breaking smartphone launches to turning tech campaigns that stand out, Renreng has helped Xiaomi Indonesia become a market leader while mentoring the next wave of local marketing talent.

Hakuhodo International Indonesia appoints 15 new executives in major restructure
Hakuhodo indonesia By Staff Reporters

The largest restructuring in the company's history involved the appointment of new leaders in five key business units and the executive committee.

Campaign Spotlight Indonesia 2025: When technology, consumers and culture collide
indonesia jakarta spotlight

The Jakarta event brought together marketing leaders to discuss the future of the industry, from AI and DTC to consumer behavior and local brand strategies.

Inside the collapse of Indonesia’s most promising creative network
advertising editors picks fab independent agencies indonesia marketing thelongview By Aulia Masna

EXCLUSIVE: Thirteen years after its launch as a bold new model for independent agencies, Indonesia’s Fantastis Anak Bangsa (FAB) has collapsed amid allegations of financial misconduct, leaving a trail of unpaid taxes, shuttered agencies, and missing leadership.

Pocari Sweat, Promag top YouGov's list of March advertisers in Indonesia
advertiser of the month indonesia khong guan pocari sweat promag yougov By Staff Reporters

Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the competition.

Creative Minds: How Defri Dwipaputra stumbled into advertising
creative minds defri dwipaputra Dentsu indonesia By Staff Reporters

Dentsu Indonesia's ECD found his career path altered when a chance opportunity to create graphics for a famous artist in 2008 led him to the industry.

Meta AI and AI Studio officially launched in Indonesia
ai indonesia meta meta ai meta studio By Aulia Masna

Both products were launched along with several facilities for creator marketing.

Six ad agencies under scrutiny in Indonesian Bank BJB’s $13.4 million corruption scandal
advertising scandal bank bjb corruption digital advertising indonesia By Aulia Masna

The case has already led to multiple arrests and a raid on former West Java governor Ridwan Kamil’s home.

Havas and Moonfolks form media alliance in Indonesia
anish daryani havas havas moonfolks indonesia moonfolks rana barua By Nikita Mishra

EXCLUSIVE: Moonfolks, formerly M&C Saatchi Indonesia, enters an alliance with Havas to fill its missing media capability with the aim of creating a full-service agency with end-to-end solutions.

Lifebuoy urges Indonesian youth to get 'possessed by coolness'

indonesia Lifebuoy mullenlowe mullenlowe singapore By Staff Reporters

The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.

Deal reached as Indonesia opens its doors to iPhone 16 sales
apple apple ban indonesia iphone 16 By Aulia Masna

The investment deal encompasses a research center, the production of AirTag and AirPods Max components, an education program spanning 15 campuses, and more.

One year on: Running an indie and the price of independence
anish daryani independent agency indonesia mc saatchi moonfolks By Anish Daryani

"We were the same folks, the same award-winning team, just with a new name. But being indie was somehow synonymous with 'cheap' in the market. Seven lost pitches, six on price, it was a rude awakening," writes Moonfolks’ Anish Daryani.

Campaign expands its coverage into Indonesia
campaign haymarket indonesia By Staff Reporters

The launch of its Bahasa Indonesia language publication bolsters Campaign’s global expansion, following new German and Canadian editions launched earlier this year.

Indonesia's VAT hike raises concerns about consumer spending and business strategies
indonesia By Aulia Masna

Consumer goods companies are preparing for a potential slowdown in sales as price-sensitive consumers reduce non-essential spending.

Temu, Shopee, TikTok Shop: Who will win the e-commerce battle in SEA?
ecommerce indonesia retail shopee temu tiktok shop By Matthew Keegan

As the online retail landscape in Southeast Asia heats up, Campaign explores the battle between platforms as governments seek to protect local merchants from the influx of cheap foreign goods.

Women to Watch 2024: Risa Kusumaningrum, KIT Global
advertising apac indonesia leadership marcomms media By Staff Reporters

Meet Risa Kusumaningrum: a finance whiz reshaping the marketing landscape and championing women in leadership.

Is impulse buy on deathbed in Indonesia?
consumer behaviour indonesia yougov By Laura Robbie

Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands must adapt to survive.