YouGov unveils 2026 planning insights showing that luxury and budget travellers in Indonesia and Thailand differ sharply in their destination choices, planning habits, booking behaviours and advertising responsiveness, highlighting the need for brands to tailor strategies to each segment.
True
indonesia
How Indonesians and Thais plan their next holiday: Budget vs luxury travellers in focus
indonesia
thailand
yougov
40 Under 40 2025: Andi Renreng, Xiaomi
40 under 40
40 under 40 2025
andi renreng
indonesia
marcomms
xiaomi
From record-breaking smartphone launches to turning tech campaigns that stand out, Renreng has helped Xiaomi Indonesia become a market leader while mentoring the next wave of local marketing talent.
40 Under 40 2025: Adam Mulyadi, Egghead Branding Agency
2025
40
40 under 40
adam mulyadi
egghead branding agency
indonesia
marcomms
under
From launching Egghead to shaping brand strategy at Horizon Holding, Adam Mulyadi has built his career on one clear belief: great branding is part creativity and part real business impact.
40 Under 40 2025: Shinta Nurfauzia, Lemonilo
40 under 40
40 under 40 2025
indonesia
lemonilo
marcomms
shinta nurfauzia
Driven by health concerns to transform Indonesia's FMCG industry into a healthier and more innovative sector, the fruits of her labour are now enjoyed in kitchens across the country and beyond.
40 Under 40 2025: Herni Wijaya, Leverate Group
40 under 40
40 under 40 2025
herni wijaya
indonesia
leverate group
marcomms
Building a business is just part of the story, the rest is about empowering teams and giving back to the industry she loves. This is Herni Wijaya’s story.
Inside the collapse of Indonesia’s most promising creative network
advertising
editors picks
fab
independent agencies
indonesia
marketing
thelongview
EXCLUSIVE: Thirteen years after its launch as a bold new model for independent agencies, Indonesia’s Fantastis Anak Bangsa (FAB) has collapsed amid allegations of financial misconduct, leaving a trail of unpaid taxes, shuttered agencies, and missing leadership.
Pocari Sweat, Promag top YouGov's list of March advertisers in Indonesia
advertiser of the month
indonesia
khong guan
pocari sweat
promag
yougov
Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the competition.
Creative Minds: How Defri Dwipaputra stumbled into advertising
creative minds
defri dwipaputra
Dentsu
indonesia
Dentsu Indonesia's ECD found his career path altered when a chance opportunity to create graphics for a famous artist in 2008 led him to the industry.
Meta AI and AI Studio officially launched in Indonesia
ai
indonesia
meta
meta ai
meta studio
Both products were launched along with several facilities for creator marketing.
Six ad agencies under scrutiny in Indonesian Bank BJB’s $13.4 million corruption scandal
advertising scandal
bank bjb
corruption
digital advertising
indonesia
The case has already led to multiple arrests and a raid on former West Java governor Ridwan Kamil’s home.
Lifebuoy urges Indonesian youth to get 'possessed by coolness'
indonesia
Lifebuoy
mullenlowe
mullenlowe singapore
The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.
Havas and Moonfolks form media alliance in Indonesia
anish daryani
havas
havas moonfolks
indonesia
moonfolks
rana barua
EXCLUSIVE: Moonfolks, formerly M&C Saatchi Indonesia, enters an alliance with Havas to fill its missing media capability with the aim of creating a full-service agency with end-to-end solutions.
One year on: Running an indie and the price of independence
anish daryani
independent agency
indonesia
mc saatchi
moonfolks
"We were the same folks, the same award-winning team, just with a new name. But being indie was somehow synonymous with 'cheap' in the market. Seven lost pitches, six on price, it was a rude awakening," writes Moonfolks’ Anish Daryani.
