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Campaign Spotlight Indonesia 2025: When technology, consumers and culture collide

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The Jakarta event brought together marketing leaders to discuss the future of the industry, from AI and DTC to consumer behavior and local brand strategies.

Big night for Leo Burnett across multiple Southeast Asian markets at Agency of the Year Awards in Jakarta

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Publicis Groupe stole the spotlight at Campaign’s inaugural Southeast Asia Agency of the Year Awards gala in Jakarta, with Leo Burnett leading the charge across creative and digital in multiple markets.

Agency of the Year 2024 SEA winners: Indonesia, Thailand, Philippines, Vietnam, Cambodia, Laos & Myanmar

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Check out the complete winners list from Campaign's inaugural event in Jakarta, featuring several Southeast Asian regional awards, along with entrants across seven SEA markets.

Is Jakarta safe for business after post-election riots?

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"Singapore, Malaysia, Thailand, the Philippines and Australia continue to advise travellers to avoid sections of Central Jakarta."

Events in the month of Ramadan: busier than you think

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Venues in Muslim-majority Indonesia and Malaysia record higher F&B revenues during Ramadan.

Cooking with data

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Data challenges when trying to craft winning recipes for digital-marketing success took centre stage at Re.Con Indonesia in Jakarta.

Telkomsel calls multi-agency pitch

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Telco looking to strengthen creative, digital and brand strategy with three new agencies.

Indonesia looks ahead to major events

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The country is trying to look beyond Bali to position itself as a valuable player.

The Hoffman Agency opens in Indonesia

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New Jakarta office the PR firm’s seventh in Asia-Pacific.

Uber takes on gridlocked Asian cities in new campaign

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A new campaign for the ride-hailing company by Forsman & Bodenfors specifically targets Jakarta, Bangkok and other traffic-plagued Asian cities.

Living the mall lifestyle in Jakarta

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Today there are more than 170 malls in Jakarta, and they have evolved into much more than retail spaces. They are an inseparable part of urban life.

Jakarta City Spotlight: Experimentation and entrepreneurship (Part 2)

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JAKARTA – In this second part of our spotlight on the advertising and marketing industry in Jakarta, we explore some of the big opportunities and challenges in Indonesia’s capital.

City Spotlight: Jakarta's advertising industry is coming of age (Part 1)

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JAKARTA - Happiness, celebrity endorsements and the rise of boutique shops are just some of the traits that define Jakarta's advertising and marketing landscape.

Is green a selling point for Indonesia’s auto market?

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INDONESIA - Curtailed fuel subsidies and new tax and finance reforms could be an opportunity to grow the country’s taste for low-cost green cars. But other population factors come into play, and marketers of other products could learn something from the auto market.

Creative agencies vie for Indomie and Pop Mie noodles

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JAKARTA - Indofood, Indonesia’s largest food company, has called separate pitches for its flagship brands, Indomie instant noodles and Pop Mie cup noodles, according to industry sources.

Subaru calls creative pitch in Indonesia

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JAKARTA - Japanese automotive brand Subaru has called an integrated creative pitch for its SUV, the Subaru XV, in Indonesia.

JWT Disco invites students to win a job in ad brief contest

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JAKARTA - It’s time for advertising and marketing student to bring it on in Jakarta. The JWT Disco, which is now touring campus, has opened the floor to aspiring creatives, planners and suits in the country’s first-ever student brief competition. The top prize: a full time role at JWT Jakarta.

Fortune Indonesia makes three appointments

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JAKARTA - Facing a tough competition in 2014 and AFTA in 2015, once again Fortune Indonesia who already have a passion since 1970, win a couple of re-pitching clients such as : Tiga Roda Cement, Tupperware, and AHM Oil.

CASE STUDY: How Mondelez tied the Biskuat brand to children's creativity in Indonesia

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Formerly known for sports-oriented campaigns featuring well-known figures, the Mondelez brand Biskuat decided to take a different approach with its core consumers in Indonesia.

Arcade launches in Jakarta

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JAKARTA - Arcade announces the launch of an office in Jakarta signaling a new stage of growth for Southeast Asia’s leading independent agency.