True

mondelez

Mondelez reveals strategy behind 'Oreo Milky Way Dunk' campaign

milky way dunk mondelez orea By Aulia Masna

Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo biscuits into space.

Mondelez partners with Accenture and Publicis to launch AI platform

accenture ai creativity mondelez partnerships publicis groupe By Staff Reporters

The partnership will enable Mondelēz to produce tailored text, images, and videos more efficiently.

Kantar BrandZ Most Valuable Southeast Asian Brands: How meaningful difference and innovation are powering brand growth in Southeast Asia

heineken kantar mondelez By Campaign Staff

We present a selection of key insights on creating successful brands in Southeast Asia from the launch event of the second edition of Kantar BrandZ Top 30 Most Valuable Southeast Asian Brands. Please register to view the full on-demand video from the event.

Oreo claims the hamburger menu as its own

mondelez oreo By Eric Berger

The campaign reframes the popular website icon into a depiction of its classic cookie in a rewards campaign.

Wavemaker chiefs vow client-centricity while consolidating product

groupm mondelez wavemaker wpp By Robert Sawatzky

CEO Toby Jenner brought in Sindhuja Rai from Mondelez to make the APAC business more client-friendly. Broader changes at GroupM will further facilitate this, they argue.

Screaming Creativity: The importance of safe spaces while challenging for great work

devika bulchandani mondelez ogilvy rob reilly By Staff

PODCASTS WE LIKE: Mondelez International's Jon Halvorson and Ogilvy's Devika Bulchandi discuss how brands can incubate the right creative environments as well as lessons learned in peeing standing up.

Oreo uses actor Farhan Akhtar's AI voice when words fail

mondelez oreo By Campaign India Team

Watch the film conceptualised by Leo Burnett India here

Asia-Pacific Power List 2023: Sindhuja Rai, Mondelez

apac asia asia pacific cmo marketing mondelez power list By Staff Reporters

Rai has championed the acceleration of working media for Mondelez, a significant driver of incremental net revenue growth for the company.

S4 sees growth slow in 2023 after losing key Mondelez contract

martin sorrell mondelez s4 capital By Will Green

Martin Sorrell says the company continues to have a 'significant relationship' with Mondelez.

Mondelez India appoints Nitin Saini as marketing VP

mondelez By Campaign India Team

He was previously vice president for the Mondelez US Oreo business

Mondelez campaign in Indonesia spotlights unknown football coach

football Leo Burnett mondelez Publicis sports By Ad Nut

Leo Burnett Indonesia decided to highlight the noble story of Bang Aji, a relatively unknown coach who paved the way for kids who couldn't afford formal football training.

Publicis takes largest bite out of Mondelez’s global media business

mondelez Publicis wpp By Arvind Hickman

WPP and VaynerMedia were also handed pieces of the confectionery business.

Asia-Pacific Power List 2022: Sindhuja Rai, Mondelez

cmo mondelez power list By Staff Reporters

A huge DEI advocate within the company and the wider industry, Rai and her team have played a key role in driving the snack brand to success.

Mondelez believes snack-at-home habits are here to stay

china financials india mondelez oreo revenue By Matthew Miller

While reporting strong Q2 results, the maker of Oreo and Toblerone said at-home consumption remains strong while mobility—critical for its retail sales and categories such as candy and gum—picks up.

Sindhuja Rai: DEI means different things in SEA than in Europe. As a global brand leader, how are you adapting messaging to each?

mondelez By Staff Writer

Mondelez's global media investment lead is a huge DEI advocate within the company and in the wider industry.

Choose Campaign site