Now in his ninth decade, the S4 Capital founder is still ragging on WPP and thinks PR is just an extension of advertising that doesn’t need to exist on a standalone basis.
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martin sorrell
Martin Sorrell continues to fire shots
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MSQ Partners approaches S4 Capital about possible deal
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martin sorrell
mergers and acquisitions
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thebigconsolidation
The "combination" could bring together S4 Capital with the owner of The Gate and Walk-In Media.
Martin Sorrell says WPP may be 'too far gone' for Rose to turn around
cindy rose
mark read
martin sorrell
The founder and former CEO of WPP weighs in on CEO appointment.
WPP never seized control of its destiny under Mark Read’s leadership
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martin sorrell
wpp
Departing CEO had some notable successes, but the company has struggled.
Martin Sorrell: 'The role of a CMO has got easier'
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The former chief executive of WPP spoke at CES 2025.
'The industry doesn’t need another behemoth’: Mark Penn on Omnicom-IPG
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martin sorrell
omnicomipg merger
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thebigconsolidation
The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.
Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell
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john wren
martin sorrell
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philippe krakowsky
s4 capital
thebigconsolidation
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S4 Capital head and former WPP chief talks to Campaign about Omnicom-IPG's $30 billion mega-merger—predicting 7,500 job cuts, dismissing AI claims as 'smokescreen', and warns of 'brutal' integration ahead.
Monks makes redundancies amid revenue decline and restructuring
martin sorrell
s4 capital
The agency rebranded from MediaMonks to Monks in July.
Monks taps Linda Cronin as EVP and head of media
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s4 capital
EXCLUSIVE: Cronin is Monks’ first major hire since, ironically, dropping ‘Media’ from its name in July.
MediaMonks launches in Indonesia
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s4 capital
The agency adds a ninth office in APAC with business director Masayu Difa at the helm and leading food brand ABC as its founding client.
MediaMonks reorganises, rebrands to Monks and puts focus on AI-powered services
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rebranding exercise
s4 capital
Monks’ capabilities will sit in new marketing and technology services groups.
How agencies are safeguarding from being edged out by tech platforms
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With in-housing, automation, and tech platforms getting closer to clients, Campaign explores how ad agencies are protecting themselves for the future amid a wave of disruption.
Martin Sorrell: Tech platforms are encroaching on clients of large agencies
martin sorrell
s4 capital
AI is changing relationships between tech platforms and clients, according to S4 founder.
WPP is ‘significantly stronger company’ than when Sorrell left, chairman says
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mindshare
wavemaker
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Company has lost crown as most valuable agency group since 2018.
Martin Sorrell says ID5 can be the “winning formula” to a cookie-less future
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The S4S Ventures co-founder is the latest to invest in ID5, alongside information and insights company TransUnion UK.
‘Turkeys don’t vote for Christmas’: Martin Sorrell on the fate of agencies in an AI age
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SPIKES ASIA 2024: Like it or not, technology is not done revolutionising the marcomms industry, and agency networks need tech-minded people, transparent relationships and the right global addresses to survive, he said.
Veteran Matthew Godfrey returns to advertising with MediaMonks
martin sorrell
s4 capital
In an exclusive chat with Campaign, former Y&R and Publicis CEO Matthew Godfrey explains how generative AI and MediaMonks' digital-first approach lured him back to the ad world.
Top investor David Herro on WPP vs Publicis and why he's keeping faith in agencies
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martin sorrell
Publicis
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WPP has been 'moving the ball forward,' despite 'extremely disappointing' share price, top US fund manager says in an interview with Campaign.
S4 Capital reports US$28.7 million pre-tax loss as big tech continues to cut spend
martin sorrell
s4 capital
Results also reveal around 500 job cuts.