Roman Jonsson, head of creation at Hamburg agency Faktor 3, has made it to the final round of the $1 million competition. For selfless reasons and against a sad backdrop, his hope is now for Cannes success.
Omnicom was the incumbent.
The agency has put together a 10-person team of strategists.
In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about his own holding company and made predictions about the future of adland.