Xiaohongshu wants you deep in niche rabbit holes with people who care about the same weird stuff you do. “This isn’t just a slogan change,” says Ashley Dudarenok, “it’s Xiaohongshu cementing its moat against rivals like Douyin.”
True
rebranding exercise
Xiaohongshu unveils new brand identity, ditches 'lifestyle guide' label
rebranding exercise
rednote
xiaohongshu
MediaMonks reorganises, rebrands to Monks and puts focus on AI-powered services
martin sorrell
rebranding exercise
s4 capital
Monks’ capabilities will sit in new marketing and technology services groups.