Gen Z shoppers buy with emotion, platforms sell with algorithms, and sustainability is the new fault line in China’s trillion-yuan e-commerce ecosystem.
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rednote
Xiaohongshu unveils new brand identity, ditches 'lifestyle guide' label
rebranding exercise
rednote
xiaohongshu
Xiaohongshu wants you deep in niche rabbit holes with people who care about the same weird stuff you do. “This isn’t just a slogan change,” says Ashley Dudarenok, “it’s Xiaohongshu cementing its moat against rivals like Douyin.”
Asia-Pacific Power List 2025: Yajuan Wang, RedNote
apac
asia
asia pacific
cmo
marketing
power list
rednote
yajuan wang
From a user-generated content shopping guide to an emerging lifestyle platform, Zhiheng has steered RedNote's brand balance of content with commerce in China and across new global markets.
Alibaba’s Taobao and Tmall Group team up with RedNote
rednote
taobao
tmall
xiaohongshu
The new collaboration aims to bridge content and commerce as merchants will be able to embed product links directly into RedNote social posts.
Trump postpones TikTok ban for another 75 days
amazon
donald trump
microsoft
rednote
tiktok ban
Plus, a handy cheat sheet overview of who is reportedly kicking the tires on TikTok.
The risks and opportunities of Red's international fame
china
little red book
red
rednote
regulations
tiktok
xiaohongshu
Amid a looming TikTok ban, Chinese social-media app Red is enjoying a sharp increase in users. But China’s marketing community view the phenomenon as a double-edged sword.