Amid a looming TikTok ban, Chinese social-media app Red is enjoying a sharp increase in users. But China’s marketing community view the phenomenon as a double-edged sword.
True
little red book
The risks and opportunities of Red's international fame
china
little red book
red
rednote
regulations
tiktok
xiaohongshu
Little Red Book: When content meets ecommerce in a UGC community
ecommerce
little red book
red
ugc
xiaohongshu
CHINESE PLATFORM SPOTLIGHT: A user-generated content community and a sharing and shopping app for young Chinese women, industry experts analyse the popularity of Red and its attractiveness for marketers.
Five key KOL trends in China for 2019
china
douyin
influencers
little red book
wechat
xiaohongshu
Hitting big numbers is no longer enough, it’s all about making the right links with influencers who both connect and convert.
Navigating luxury in China: advice from the front line
china
douyin
fashion
little red book
luxury
Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China.