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douyin

Asia is rising but its brands need to stop hiding
asian media douyin hallyu By Chris Baker

No doubt, Asia’s GDP is soaring and its cultural influence is on the rise. Yet, as execs from The Effectiveness Partnership point out, its brands are still getting lost in the shuffle.

Live commerce set to hit $2 trillion by 2030, but brands still playing catch-up
douyin live commerce stickler tiktok By Matthew Keegan

Many brands outside China are still missing the point of live commerce. “They think it’s ‘QVC plus Instagram. It’s an entire ecosystem, not a one-off show."

Chinese influencer Li Ziqi returns, sparking renewed interest in traditional cultural practices
douyin influencer marketing By Yimin Wang

Renowned Chinese internet personality, Li Ziqi returns to content creation after more than three years, positioning herself as a champion of traditional cultural practices amid their growing popularity in China.

Mainland Chinese expats in HK favour Douyin and WeChat: report
douyin eternityx wechat By Minnie Wang

TOP OF THE CHARTS: A new report by EternityX shows that Mainland Chinese expats remain connected to their cultural roots through platforms such as WeChat, Douyin, Xiaohongshu, Weibo, and Dianping.

How Douyin solved the challenge of luxury transition in China, by expanding the depth and width of the market
digital douyin luxury By Campaign Staff

Using solutions that leverage innovative digital technology, measurement, and a deep understanding of its userbase, Douyin has successfully addressed many challenges faced by the luxury category, making it a vital part of the marketing mix.

Trends from China’s ‘super long’ mid-year shopping festival
618 alibaba cannes douyin ecommerce jd retail shopping taobao tmall By Minnie Wang

This year’s sales period for 618 indicated a slew of new trends, including the proliferation of AI, the cancellation of pre-sales, and the growth of outdoor apparel.

Revitalising brand engagement: The power of curated advertising in China
douyin red wechat xiaohongshu By Elisa Harca

Amidst China's dynamic and uncertain economic climate in the advertising scene, an increasing number of brands are deviating from conventional methods and embracing personalised advertising strategies for a more precise and impactful connection with consumers. Elisa Harca from Red Ant Asia explores.

The Kraft of good sauce: Heinz brings the magic of AI to Chinese cuisine
ai china douyin the work By Minnie Wang

If you know ketchup, you know Heinz. But what about soy sauce, with a touch of AI? Campaign speaks to Kraft Heinz China's Eric Yu and Cristina Kenz on their latest artificial intelligence-led campaign, the art of mastering the Chinese pantry and much more.

Podcast: Unlocking China—a marketer’s guide to WeChat, Douyin, Weibo and Red
douyin red wechat By Lucy Shelley

China accounts for one-third of the global e-commerce market by payment value, but its social and retail landscape is different from the rest of the world. So how can Western brands unlock the Chinese market and tap into its population of 1.4 billion?

Singles' Day 2023: From KOLs to trust, the changing dynamics of consumer choices
china douyin red tmall By Minnie Wang

Rationality eclipses impulse buys, prompting brands to wage a fierce platform war for customer loyalty.

How can Douyin generate a new growth curve for the luxury industry?
bytedance douyin luxury By Staff Writer

For luxury brands, it’s no longer a question of whether to market themselves on Douyin, but rather how to do so.

Top advertisers’ KOL spend in China up tenfold since 2020: Ebiquity
ad spend china douyin ebiquity kol red By Minnie Wang

Ebiquity's new study indicates that leading brands in China steered more KOL advertising to Douyin and Red but less on WeChat and Weibo.

China social media in 2023: The brand guide to WeChat, Douyin, Xiaohongshu and other platforms
douyin wechat xiaohongshu By Ashley Dudarenok

To truly stand out in China, it's crucial for brands to carefully select the right social media platforms and take advantage of their innovative features.

Single's Day 2022: Has Douyin become the next big thing in China retail?
douyin tiktok tmall By Jacob Cooke

Alibaba and JD.com aren’t the only ones competing for sales in China’s most exuberant consumer fiesta, rivalry from live streaming platforms like Douyin might be the highlight on this Double 11.

Audi and M&C Saatchi accused of plagiarism in new ad
automotive douyin influencer mc saatchi By Surekha Ragavan

The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin.

Could China’s short drama boom create lucrative IP?
douyin short drama By Avery Booker

Short dramas are racking up hundreds of millions of views on China's video platforms, but producers are grappling with how to sustainably monetise the format.

Kuaishou: TikTok’s Chinese nemesis
bytedance douyin tencent tiktok By Minnie Wang

CHINESE PLATFORM SPOTLIGHT: China’s No. 2 short-video platform has accelerated its ecommerce presence and introduced exclusive sports content.

Douyin: More than the Chinese version of TikTok
bytedance china douyin marketing media platforms tiktok By Minnie Wang

CHINESE PLATFORM SPOTLIGHT: The Chinese counterpart of TikTok is a social and ecommerce platform that is helping brands and marketers in China and opening doors for overseas brands.

BrandZ China: Tencent overtakes Alibaba; Kuaishou, Meituan and Douyin surge
alibaba china douyin kantar meituan tencent By Matthew Miller

The top 100 most valuable brands in China gained 57% in brand value year-over-year, reaching $1.56 trillion, according to Kantar's latest ranking.

China unblocks internet links: A big change for marketers
alibaba bytedance china douyin marketing regulation strategy tencent By Humphrey Ho

China is putting an end to internet giants blocking links to and from competing platforms. The move, according to a Hylink managing partner, simplifies matters for advertisers and agencies, but also requires a new focus on objectives and strategy.