Ashley Dudarenok

3 profiles of modern Chinese tourists: How can businesses win them over?

3 profiles of modern Chinese tourists: How can businesses win them over?

Between zen chasers, bootcamp tourists and international jetsetters, businesses can attract and satisfy Chinese travellers through video sharing, livestreaming, and new travel packages.

The top social commerce trends in China that brands can learn from

The top social commerce trends in China that brands can learn from

China’s social commerce has increased significantly from 2021 to 2023. So, how can brands and businesses stay ahead of the countless changes occurring?

China social media in 2023: The brand guide to WeChat, Douyin, Xiaohongshu and other platforms

China social media in 2023: The brand guide to WeChat, Douyin, Xiaohongshu and other platforms

To truly stand out in China, it's crucial for brands to carefully select the right social media platforms and take advantage of their innovative features.