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ecommerce

AI has made Double 11 in 2025 smarter. Now it must make it sustainable
ai alibaba ecommerce esg rednote By Minnie Wang

Gen Z shoppers buy with emotion, platforms sell with algorithms, and sustainability is the new fault line in China’s trillion-yuan e-commerce ecosystem.

How AI and local insights are shaping Thailand’s ecommerce boom
ecommerce lazada live commerce online shopping shopee social commerce south east asia boom markets thailand tiktok shop By Matthew Keegan

From billion-baht flash sales to AI personalisation and festival-driven shopping rituals, Thailand’s ecommerce sector is shaping the future of retail in Southeast Asia.

China’s 618 shopping festival sees electronics surge, platforms rethink strategies
618 alibaba ecommerce jd rednote shopping taobao tmall By Minnie Wang

Electronics and home appliances soar as government subsidies kick in, but once again, top e-commerce platforms are silent on overall GMV—reflecting both changing consumer habits and a 618 season that keeps breaking its own timeline.

Southeast Asia boom markets: How Indonesia is redefining social commerce
ecommerce live commerce live shopping livestreaming sea boom markets shoppertainment social commerce southeast asia boom markets By Matthew Keegan

TikTok Shop and YouTube run the show in Indonesia, where brands and creators are turning live streams into must-watch cultural events—and a $22 billion growth opportunity by 2028.

As US slams door, can the rest of the world offer Chinese ecommerce a lifeline?
china donald trump ecommerce retail tariffs trade war By Ian Whittaker

Or is this just another dead end? The party seems to be over, writes Ian Whittaker, as Chinese ecommerce giants scramble amid the US crackdown.

How Shopee is powering the next wave of content-driven ecommerce
contentdriven ecommerce shopee

By putting content at the core of its ecosystem, Shopee is helping brands and creators connect with audiences more meaningfully—and convert with impact.

Growth, business and the brand safety blindspot in live commerce
brand safety ecommerce live commerce By Dominic Powers

Acknowledging the potential and power of live commerce is a far different animal to understanding the platform and what the medium requires to ensure success, says Dominic Powers, independent brand advisor.

Google VP shares how brands can turn YT viewers into shoppers with new e-commerce tools in SEA
brands ecommerce google video commerce youtube By Campaign Staff

Launched to capitalise on the boom in video commerce in Southeast Asia (SEA), YouTube Shopping helps shrink the marketing funnel, laying down a seamless path to purchase.

Beyond Black Friday: How Asia’s biggest shopping day 11.11 has transformed global ecommerce
ecommerce sale By Campaign Staff

Powered by innovative approaches to marketing and focused on digital native audiences across Asia, 11.11 or Singles’ Day has cemented its reputation as Asia’s biggest shopping occasion.

Temu, Shopee, TikTok Shop: Who will win the e-commerce battle in SEA?
ecommerce indonesia retail shopee temu tiktok shop By Matthew Keegan

As the online retail landscape in Southeast Asia heats up, Campaign explores the battle between platforms as governments seek to protect local merchants from the influx of cheap foreign goods.

Malaysia's FashionValet faces corruption probe after US$10 million loss of public funds
corruption ecommerce fashion malaysia By Staff Reporters

Malaysia's Anti-Corruption Commission has officially opened an investigation into the US$10 million loss of state funds invested in the local fashion ecommerce platform.

Buyers, founders, lifestyle: What is Xiaohongshu doing with ecommerce?
ecommerce red xiaohongshu By Yimin Wang

With Double 11 approaching, will Chinese social media and e-commerce platform Xiaohongshu see returns on its investments in social commerce?

YouTube partners with Shopee to launch shopping feature
ecommerce google livestreaming partnerships retail shopee youtube By Gunjan Prasad

The first-ever retail feature in Southeast Asia will pilot in Indonesia and eventually be rolled out to Thailand and Vietnam.

Is this the end of an era for top livestreamers?
china dao insights ecommerce marketing oped By Yimin Wang

China's top livestreamers are becoming either entrepreneurs or celebrities. Meanwhile, more CEOs are joining livestreamers as merchant-led livestreams have been growing rapidly on multiple platforms since last year.

Mondelēz China CMO exits following e-commerce investigation
ecommerce By Rahat Kapur

Mondelēz China confirmed to Campaign that two employees have departed the company following an investigation that took place in late July.

Tech On Me: Who benefits from the legal war between Shein and Temu?
ecommerce shein temu By Shawn Lim

This week, we look at the escalating legal war between Shein and Temu, Chinese tech giants scrambling to find AI startups, and Klook's new partnership with TikTok, among other tech headlines in the region.

Maximising e-commerce success: Proven strategies for modern advertising
advertising ai ecommerce generative integration programmatic By Meher Patel

Meher Patel, founder of Hector AI, outlines the key technologies enhancing e-commerce advertising performance, driving higher engagement and conversions.

Mondelēz China executives reportedly questioned in e-commerce investigation
ecommerce marketing By Rahat Kapur

Mondelēz China confirmed an ongoing matter in a statement to Campaign, saying the relevant employees have been placed on administrative leave pending investigation results.

Trends from China’s ‘super long’ mid-year shopping festival
618 alibaba cannes douyin ecommerce jd retail shopping taobao tmall By Minnie Wang

This year’s sales period for 618 indicated a slew of new trends, including the proliferation of AI, the cancellation of pre-sales, and the growth of outdoor apparel.

Ecommerce sales in APAC to hit $3.2 trillion by 2028: Forrester
ecommerce forrester research By Staff Reporters

TOP OF THE CHARTS: China leads the Asia Pacific region in terms of e-commerce sales and will have more than 40% online retail penetration by 2028, according to the report.