Gen Z shoppers buy with emotion, platforms sell with algorithms, and sustainability is the new fault line in China’s trillion-yuan e-commerce ecosystem.
True
esg
If no fossil fuel company is transitioning, what exactly are agencies defending?
big oil
clean creatives
climate action
climate campaign
editors choice
esg
flist
fossil fuel
thelongview
Clean Creatives’ Duncan Meisel hits back at claims the F-List is “flawed,” arguing that cutting fossil fuel clients is both ethical and smart business.
Failing the F-List: Why marketing’s annual naming and shaming fest needs to move on
clean creatives
climate advocacy
climate communications
esg
flist
paul mottram
Clean Creatives has spotlighted fossil fuel marketing, but Paul Mottram says the industry must now channel its influence into regulation, disinformation and systemic reform.
New B Corp rules to tighten standards and rebuild credibility
b corp
b labs
esg
greenwashing
Stricter rules are coming for the 9,600 businesses in 102 countries that display the B Corp badge, as the accreditation system moves to better uphold its promise of putting ‘people and planet’ first.
Why brands are scaling back their sustainability commitments
climate change
climate crisis
esg
sustainability
A record-breaking hot year makes COP29's climate finance promises feel dangerously inadequate. Corporate sustainability is crumbling under cost pressures and a "quiet" greenwashing surge.
Advertisers grapple with the weight of AI’s environmental impact
advertising
ai
climate change
esg
sustainability
Experts weigh in on why environmental standards around Gen AI have been lacking in advertising and marketing—and why that must swiftly change.
World Wildlife Fund spotlights global climate records in Olympics campaign
climate change
esg
sustainability
wwf
The 60-second spot contrasts the reality that as athletes shatter records at the Games, the world is smashing climate records.
The DEI illusion: Why diversity without belonging is a recipe for disaster
dei
esg
gender equality
representationmatters
"Often, 'inclusion' is about fitting in, which is very different from belonging," writes Rafael P. Soriano in a compelling op-ed, challenging organisations to move beyond superficial diversity initiatives.
Is Asia behind the curve when it comes to making sustainability a priority?
climate change
esg
sustainability
The region most vulnerable to climate change is failing to implement the sustainability regulations needed to combat it, leaving businesses and consumers grappling with a "value-action gap."
TSLA unveils expanded PR arm
communications
esg
pr
the secret little agency
tsla
The experiential and advocacy arm of The Secret Little Agency, PPurpose, is expanding its services to include everything from communications strategies and media outreach to PR event management and crisis comms.
Publicis Groupe appoints chief impact officer to steer global ESG commitments
arthur sadoun
esg
publicis groupe
sustainability
Nannette LaFond-Dufour will report to global boss Arthur Sadoun.
How businesses in China should balance prosperity and ESG
china
esg
sustainability
SPRG's Arthur Hagopian on the many benefits of ESG for Chinese businesses, and how they should adopt them.
The individual vs the collective effort in environmental progress
environment
esg
Brands have the power to revitalise the value of sustainability, its collective progress, and individual benefits—and now is the time for them to do it. Natasia Wangsaputra opines.
How to investigate a vendor’s sustainability claims
esg
sustainability
With consumers and watchdogs increasingly scrutinising greenwashing among corporates, how can brands keep their own sustainability partners in check? SeenThis' Tom Jones-Barlow has a few suggestions.
How green is India's adland valley?
asci
esg
greenwashing
sustainability
In light of the COP28 agreement to transition from fossil fuels and India's ad watchdog's directives to curb greenwashing, where do Indian agencies stand on the matter, especially in working with clients?
B2B messaging on ESG in China needs to be local, customer-focused, and relevant to resonate: WE Red Bridge report
b2b
china
esg
we communications
we red bridge
WE Red Bridge’s most recent report ‘ESG means business in China’ focuses on the growing importance of ESG-linked themes for B2B companies in China and recommendations on how such initiatives need to be communicated.
Businesses are no longer trusted on climate change: Edelman report
esg
Edelman’s latest Trust Barometer surveyed 14,000 people across regions including APAC to understand the public’s perception of the climate crisis.
60% of Hongkongers and Singaporeans distrust claims made by companies regarding ESG activities
environment
esg
greenwashing
sustainability
TOP OF THE CHARTS: Distrust in claims about ESG activities is deeply embedded among Hongkongers and Singaporeans, as public expectations for authenticity remains high.