COP30 opens amid mounting pressure on sectors like advertising to reconcile their climate responsibilities with ongoing fossil fuel ties, testing the summit’s potential for real progress.
True
climate crisis
COP30: Adland’s climate moment, ready or not
climate change
climate crisis
environment
sustainability
Suncorp’s Mim Haysom and Leo Australia’s Andy Fergusson on giving every Australian home a voice
andy fergusson
climate crisis
haven
household resilience
leo australia
mim haysom
suncorp
In an exclusive interview with Campaign, Suncorp's Mim Haysom and Leo Australia's Andy Fergusson discuss Haven, the new online tool that offers homeowners a unique way to assess their property’s vulnerability and access practical resilience tips.
How adland can reduce emissions from streaming ads
ad net zero
carbon emissions
climate crisis
streaming
sustainability
As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.
Why brands are scaling back their sustainability commitments
climate change
climate crisis
esg
sustainability
A record-breaking hot year makes COP29's climate finance promises feel dangerously inadequate. Corporate sustainability is crumbling under cost pressures and a "quiet" greenwashing surge.
Can marketing reconcile its growth and sustainability goals?
ad net zero
climate change
climate crisis
environment
sustainability
Many CMOs are stuck in the paradigm of growth at all costs. But the concepts of 'green growth' and 'degrowth' to counter traditional profit-making structures are slowly making waves in an attempt to mould climate-responsible corporations.
Edelman completes client review, releases climate principles
climate crisis
edelman
sustainability
The firm will begin conversations with clients in the coming weeks about reaching goals—or parting ways—says CEO Richard Edelman.
Why Iris had its climate takeover 'censored' by media owners
advertising
climate
climate crisis
media
ooh
A cohort of organisations with a focus on COP26 was left disappointed when an event takeover, devised by Iris, was 'censored' by media owners at transport hubs.
Expecting the worst: How brands can embrace pessimism following COP26
climate change
climate crisis
environment
sustainability
The upbeat words and images brands are using around the climate crisis are increasingly out of sync with the public mood. It's time for marketers and agencies to embrace a more activist stance while still conveying optimism.
Four in five ad agencies prepared to reject work with clients that lack sustainability ambition
agencies
climate change
climate crisis
emissions
research
sustainability
Just over 20% of agencies taking part in a survey said they are already turning down work.
Timberland pledges to plant 50 million trees over five years
climate change
climate crisis
timberland
The brand has planted more than 10 million trees since 2001.
AKQA claims free code can prevent illegal Amazon forest-clearing
akqa
climate change
climate crisis
environment
Embedded into the GPS systems in construction vehicles, the 'Code of conscience' tracks illegal entry into protected zones.