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emissions

Scope3's agentic AI platform aims to reimagine media buying

agentic ai emissions scope3 By Jyoti Rambhai

The new AI-powered tool intends driving safe, sustainable growth for advertisers, brands and publishers.

How Dentsu and Nestlé cut digital ad emissions by 25% in Indonesia

climate Dentsu emissions By Robert Sawatzky

CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.

IPG Mediabrands to offer clients net-zero media buying

emissions ipg scope3 By Staff Reporters

Partnering with emissions data standard company Scope3, Mediabrands agencies will help clients measure, compensate and reduce emissions from the digital advertising supply chain.

Media industry's pollution equivalent to aviation, study finds

climate climate change data emissions media By Shawn Lim

TOP OF THE CHARTS: The internet represents at least 2% of global greenhouse gas emissions—on par with the aviation industry—and contributes to the media industry’s overall emissions.

Four in five ad agencies prepared to reject work with clients that lack sustainability ambition

agencies climate change climate crisis emissions research sustainability By Nicola Merrifield

Just over 20% of agencies taking part in a survey said they are already turning down work.