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media

LinkedIn expands ad transparency with DoubleVerify measurement
measurement media By Bethany Lee

Advertisers can now gain independent verification of viewability, invalid traffic, brand suitability and geo accuracy across the LinkedIn Audience Network.

How owned media has evolved into a must-have strategy for brands
media By Matthew Keegan

As paid media costs soar and audience attention fragments, brands increasingly rely on owned media to control their narrative and deepen customer relationships.

OpenAI owns the AI conversation and Anthropic's 'good guy' play isn't changing that: study
ai media openai By Staff Reporters

The ChatGPT parent leads global AI narrative as rivals trail significantly, per Carma's research.

Serviceplan Group steps into Asia’s media market, launching Mediaplus Singapore
media By Robert Sawatzky

Exclusive: The new joint venture with The Media Shop gives the media arm of Europe’s largest independent agency network a new Singapore-based hub from which to expand regionally.

Move and win roundup: Week of February 2, 2026
advertising marketing media news By Staff Reporters

McCann Singapore, Havas People, Pinterest, Dentsu, Meta, UM, NSAS, Spotify, Designworks, Saatchi & Saatchi, Starcom, and more, in our weekly collection of people moves and account news.

Budget cuts, but muted optimism for Chinese marketing and media in 2026: report
2026 china marketing media totem By Minnie Wang

TOP OF THE CHARTS: 'Involution', or business stagnation, looms large in Totem Media's 11th annual report, but with slightly more optimism from marketers as media costs edge higher and brand awareness gains importance.

Bloomberg Media CEO: Navigating volatility and polarisation has been good for our business
media By Robert Sawatzky

Karen Saltser says people crave objectivity and facts in a sea of opinionated news, as evidenced by recent revenue and subscriber growth.

‘Advertising is going to look different’: WPP’s Kate Scott-Dawkins on next year’s big trends
advertising forecast media wpp By Robin Langford

Is commerce, not creativity, now the main engine of ad growth? This month’s blockbuster report from WPP Media shows retail media has overtaken linear TV in adspend in 2025. The report’s author explains what’s driving the shift.

Omnicom keeps six media networks but switches global CEOs to brand presidents
media omnicom By Shauna Lewis

Omnicom Media Group rebrands as Omnicom Media.

Ebiquity predicts zero media spend growth for China in 2026
2026 china ebiquity media spend By Minnie Wang

Exclusive: The dour forecast contradicts more optimistic media spend outlooks by major agencies and higher GDP projections. Ebiquity China predicts e-commerce will prop up the overall cost of media by a mere +1.2% with TV and print costs set to decline.

Initiative to handle lion’s share of Bayer’s global media account
bayer ipg media By Beau Jackson

Initiative's split includes the US$226.4 million EMEA business.

Emirates appoints global media agency
havas media pitch qantas By Shauna Lewis

All six networks were invited to pitch earlier this year.

WPP Media appoints Stuart Bowden as strategy president of global clients
media stuart bowden wpp By Lucy Shelley

Bowden is promoted from global chief strategy officer of WPP Open Door, WPP's bespoke Amazon unit, and chief strategy and product officer at Wavemaker.

Hula Hoops and McCoy’s owner awards $110 million global media account to PHD
hula hoops mccoys media omnicom phd By Beau Jackson

Intersnack Group's global media account switches agency.

40 Under 40 2025: The next generation of marketing leaders
40 under 40 40 under 40 2025 advertising apac leadership marcomms media people to watch By Campaign Editorial

Forty innovators, 14 markets, shared ambition. Meet the new wave of marketing leaders in the region.

Brokers still embedded in China’s media market despite raids and court cases
brokers china media r3 By Minnie Wang

As brokers are "unlikely to disappear" from China’s media supply chain, a new R3 whitepaper deciphers the brokers' system and urges advertisers to contain and manage risks through contractual safeguards and negotiations.

India's media companies must label paid posts on social handles
advertising advertorial asci companies council india media of regulation self standards the By Campaign India Team

The change from India's ad watchdog follows consumer complaints about misleading or undisclosed promotions, on platforms where editorial credibility is high.

Women to Watch 2025: Nicky Wang, We. Red Bridge
advertising apac china leadership marcomms media nicky wang we red bridge women to watch women to watch 2025 By Staff Reporters

With a bold vision and people-first leadership, Wang has transformed We Red Bridge into one of China’s top communications agencies by driving brand growth, championing inclusion.

Women to Watch 2025: Vicky Jones, 54
54 advertising apac leadership marcomms media singapore vicky jones women to watch women to watch 2025 By Staff Reporters

As Asia managing director of 54, Jones is leading marketing for major global tournaments like LIV Golf and the International Series while driving commercial growth and using sport as a platform for meaningful impact.

Women to Watch 2025: Summer Liu, Starcom
advertising apac china leadership marcomms media starcom summer liu women to watch women to watch 2025 By Staff Reporters

With sharp acumen, a flawless pitch win rate, and a double-digit revenue lift under her belt, Summer Liu makes it all look deceptively easy.