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Move and win roundup: Week of February 2, 2026
Global adspend on news brands forecast to decline by a third
Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.
Stagwell to increase adspend on news media by 22%
The move bucks the trend for agencies to shy away from ‘hard news’ due to fears around brand safety and politically divided audiences.
'The truth doesn't take sides': BBC’s global news chief
In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming against the tide still makes strategic sense.
Why brands shouldn't dismiss advertising alongside news content
Brands have long avoided advertising alongside news content, but new findings reveal controversial topics may not always hurt ad performance. Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape.
Bloomberg Media's digital chief on gaining subscribers, navigating algorithm uncertainty, and leveraging AI in news
As Bloomberg Media surpasses 600,000 subscribers worldwide, the news organisation’s chief digital officer, Julia Beizer, speaks to Campaign about the evolving nature of digital news and how the company is staying ahead of industry shifts.
Newsflash: Journalism matters to young audiences
Research from Newsworks shows that, contrary to some expectations, news content readership is rising, particularly for people in their late teens and twenties. And that was before Rishi Sunak called a snap election.
IPG joins Partnership on AI to bang the drum on brand safety and human creativity
EXCLUSIVE: Holding company said its priorities as part of the tech-heavy coalition are mitigating bias in AI while ensuring brands are protected as more aspects of content creation become automated.
BuzzFeed shuts down unprofitable news business for good
Despite winning a Pulitzer Prize in 2021 for coverage of China's mass detention of Muslims, BuzzFeed News' journalistic success has not delivered business results.
Unilever study shows creators influence sustainable choices
The study, commissioned by Dove and Hellmann’s, found creators had the biggest impact on consumers’ behavior — more than news, government PSAs or scientific reports.
Google launches series of newsroom experiments
The experiments—involving three publications in ANZ—will trial frameworks in a bid to nudge newsrooms out of their comfort zones.
Behind Semafor’s ‘radical’ digital news offering
Justin Smith, CEO of the soon-to-launch global news publisher, and executive editor Gina Chua on how the company is ‘reimagining’ publishing for global and regional audiences.
Charting tomorrow’s business strategy with today’s news
At a roundtable hosted by BBC and Campaign Asia, media agency and brand leaders discussed the ways that headline news has affected their decision-making.
Facebook begins phased rollout of News service in Australia
Social-media giant will pay publishers to populate its News service, having already struck deals with News Corp and Seven West. It has also announced two news funds, including one for small publishers.
Ending the duopoly's free lunch
Should tech giants pay to use publisher content? Seasoned digital media and adtech professional Hari Shankar explains how we got here—and possible ways forward.
What's the future for BBC World News?
The head of news at BBC's international English-language TV network discusses the longevity of 24-hour rolling news, permanent shifts caused by Covid-19, and the impact of misinformation and stricter government controls on the future of the free press.
Where are gen Z and millennials sourcing Covid information?
TOP OF THE CHARTS: Global study uncovers what sources young people are turning to for information about Covid-19, in an attempt to piece together how the misinformation crisis has spread.
Facebook signs deal with News Corp in Australia
Tech platform will pay media conglomerate an undisclosed fee to use its content.
After much debate, Australia's Parliament passes news media code
Days after Facebook pulled the plug on News in the country, The Treasury Laws Amendment (News Media and Digital Platforms Mandatory Bargaining Code) Bill 2021 passed after a series of amendments.
Australia to press ahead with media bargaining law despite backlash
As Facebook pulls news sites offline, prime minister Scott Morrison is unbowed, telling social media users he "won't be intimidated" by big tech.
Facebook blocks Australians from viewing and sharing news
Move comes in response to Australia's new media bargaining law that came into effect overnight.
Brand safety is a social media issue, and it always will be
Research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher. So why can’t our industry, asks a UK news publishing marketer.
Why brands should advertise during the U.S. inauguration
Unpredictability aside, brands should support the democratic process and quality journalism.
Google to pay out over $1 billion to news publishers for licensing fees
Biggest financial commitment to date will involve select global publishers who use Google's News Showcase product, initially on Android.
Facebook to roll out news service in India
Facebook has pledged to pay publishers to ensure their content is available in the News tab.
Google is unusually emotive about Australia's news industry
Google has come out fighting on the value it provides to the news industry—but this will not satisfy years of unrest.
What happens when a major media empire shuts overnight?
In the middle of a pandemic, Philippines’ major broadcast network ABS-CBN was ordered to stop free-to-air operations, leaving thousands of staff in limbo.
The power battle between tech giants and media companies
Australia announced that it would force Facebook and Google to share ad revenues with news publishers. But can a fairer model be achieved if tech giants don't want to play ball?
Helping or hindering? Facebook, Google and the Australian news industry
As the tech behemoths continue to pour millions into grants and initiatives to support the news media, is it really enough to create a business model that sustains ongoing investment in quality journalism?
Facebook reportedly gearing up to launch news section
Facebook will pay rights to news outlets for content, report says.
Google News Initiative reveals APAC Innovation Challenge winners
Twenty-three publishers win US$3.2 million in funding for new initiatives to drive reader revenue.
Protecting your brand from fake news during the Indonesia elections
Integral Ad Science's Felicia Li-Gaillard explains what brands should look out for during the election period, and how to protect their reputations.
Google removes 2.3 billion bad ads in 2018
Latest report highlights greater use of machine learning to tackle bad ads, and introducing new ad policies to combat misinformation.
Australian watchdog: Give us more opinions on duopoly power
The Australian Competition and Consumer Commission wants more input as it mulls over increasing oversight of the digital ad business.
75% of execs see ads appearing beside undesirable content
Global executives think brands must be responsible for where their advertising appears, a new Reuters survey reveals, and that well-known news brands are trusted far more than social media platforms.
Faces of Asia partners with UK-based DMC rep
Partnership means DMC Advantage now covering China, Hong Kong, Macau, Thailand, Singapore, Vietnam and Cambodia.
Facebook fallout: Higher prices, more emphasis on creative
The cost of Facebook ads will rise following changes to the newsfeed algorithm, so it behooves advertisers to invest in contextual creative and copy talent.
Populism and creativity
McCann Health, Cannes Lions Healthcare Network of the Year, hosted a roundtable to discuss the role of creativity in a new world order where populism is undermining trust.
Wrapup: 9 things you need to know this week
F1 firestorm, Agency of the Year shortlists, Facebook's agency, DBS's campaign, Malaysia's crisis: a few things you might have missed this week.
CBN's sombre TVC promises ethical business journalism to Chinese society
SHANGHAI - A sharp and poignant TVC by China Business News (CBN) portrays the degradation of values in Chinese society and pledges ethical commitment in its financial and economics media coverage.
Hong Kong Cable Television extends news services to the US
HONG KONG - Viewers in the United States can now keep closer tabs on Hong Kong and its neighbouring regions through CABLE TV's news programming.
Parixit Bhattacharya comes on board at TBWA\India as group chief creative officer
INDIA - JWT India's creative director Parixit Bhattacharya will be replacing Rahul Sengupta, who plans to leave at the end of March, as national creative director at TBWA India.
TBWA acquires Indian digital outfit Magnon Group
Magnon will handle work from TBWA offices globally. Read on for a Q&A with Keith Smith.