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Move and win roundup: Week of February 2, 2026

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McCann Singapore, Havas People, Pinterest, Dentsu, Meta, UM, NSAS, Spotify, Designworks, Saatchi & Saatchi, Starcom, and more, in our weekly collection of people moves and account news.

Global adspend on news brands forecast to decline by a third

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Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

Stagwell to increase adspend on news media by 22%

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The move bucks the trend for agencies to shy away from ‘hard news’ due to fears around brand safety and politically divided audiences.

'The truth doesn't take sides': BBC’s global news chief

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In an era where algorithms reward outrage and newsrooms rush to take sides, the business case for impartial journalism faces its toughest test yet. BBC's Jonathan Munro unpacks whether swimming against the tide still makes strategic sense.

Why brands shouldn't dismiss advertising alongside news content

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Brands have long avoided advertising alongside news content, but new findings reveal controversial topics may not always hurt ad performance. Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape.

Bloomberg Media's digital chief on gaining subscribers, navigating algorithm uncertainty, and leveraging AI in news

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As Bloomberg Media surpasses 600,000 subscribers worldwide, the news organisation’s chief digital officer, Julia Beizer, speaks to Campaign about the evolving nature of digital news and how the company is staying ahead of industry shifts.

Newsflash: Journalism matters to young audiences

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Research from Newsworks shows that, contrary to some expectations, news content readership is rising, particularly for people in their late teens and twenties. And that was before Rishi Sunak called a snap election.

IPG joins Partnership on AI to bang the drum on brand safety and human creativity

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EXCLUSIVE: Holding company said its priorities as part of the tech-heavy coalition are mitigating bias in AI while ensuring brands are protected as more aspects of content creation become automated.

TikTok on the rise as a news source, as Facebook wanes

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TikTok is gaining ground with younger audiences while Facebook is becoming less important for news, according to the 2023 Digital News Report released by the Reuters Institute for the Study of Journalism.

BuzzFeed shuts down unprofitable news business for good

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Despite winning a Pulitzer Prize in 2021 for coverage of China's mass detention of Muslims, BuzzFeed News' journalistic success has not delivered business results.

Unilever study shows creators influence sustainable choices

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The study, commissioned by Dove and Hellmann’s, found creators had the biggest impact on consumers’ behavior — more than news, government PSAs or scientific reports.

SPH Media circulation scandal: Industry body refutes CEO's claims, call for transparency

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The Association of Advertising and Marketing Singapore responds to SPH Media CEO's open letter to unhappy advertisers.

Google launches series of newsroom experiments

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The experiments—involving three publications in ANZ—will trial frameworks in a bid to nudge newsrooms out of their comfort zones.

Behind Semafor’s ‘radical’ digital news offering

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Justin Smith, CEO of the soon-to-launch global news publisher, and executive editor Gina Chua on how the company is ‘reimagining’ publishing for global and regional audiences.

Charting tomorrow’s business strategy with today’s news

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At a roundtable hosted by BBC and Campaign Asia, media agency and brand leaders discussed the ways that headline news has affected their decision-making.

Facebook begins phased rollout of News service in Australia

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Social-media giant will pay publishers to populate its News service, having already struck deals with News Corp and Seven West. It has also announced two news funds, including one for small publishers.

Ending the duopoly's free lunch

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Should tech giants pay to use publisher content? Seasoned digital media and adtech professional Hari Shankar explains how we got here—and possible ways forward.

What's the future for BBC World News?

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The head of news at BBC's international English-language TV network discusses the longevity of 24-hour rolling news, permanent shifts caused by Covid-19, and the impact of misinformation and stricter government controls on the future of the free press.

Where are gen Z and millennials sourcing Covid information?

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TOP OF THE CHARTS: Global study uncovers what sources young people are turning to for information about Covid-19, in an attempt to piece together how the misinformation crisis has spread.

Facebook signs deal with News Corp in Australia

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Tech platform will pay media conglomerate an undisclosed fee to use its content.